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Secretary’s Column: Opportunity for Farmers and Ranchers

Two and a half years ago, I announced a new initiative here at USDA called Know Your Farmer, Know Your Food.

It’s the public face of our commitment to help farmers and ranchers of all sizes take advantage of new opportunities, meet the growing demand for local and regional food and succeed in America’s diverse marketplace.

Last week, USDA unveiled new tools showcasing what we’ve accomplished over the last few years as local food sales have expanded as a multi-billion dollar industry. Read more »

Interested in Local and Regional Food Systems? Jump into the Twitter Conversation Using #KYF2!

Agriculture Secretary Tom Vilsack and Agriculture Deputy Secretary Kathleen Merrigan received a question via twitter message while in the USDA TV studio, during the unveiling of the Know Your Farmer, Know Your Food (KYF) Compass, an interactive web-based document and map highlighting USDA support for local and regional food projects and successful producer, business and community case studies. While hosting a live webinar to highlight USDA's work over the past three years, the Secretaries emphasized how local and regional food systems across the country create additional economic opportunities for farmers, ranchers and food entrepreneurs, expand healthy food access and meet growing customer demand. At the U.S. Department of Agriculture in Washington, D.C., on Wednesday, February 29, 2012. USDA Photo by Lance Cheung.

Agriculture Secretary Tom Vilsack and Agriculture Deputy Secretary Kathleen Merrigan received a question via twitter message while in the USDA TV studio, during the unveiling of the Know Your Farmer, Know Your Food (KYF) Compass, an interactive web-based document and map highlighting USDA support for local and regional food projects and successful producer, business and community case studies. While hosting a live webinar to highlight USDA's work over the past three years, the Secretaries emphasized how local and regional food systems across the country create additional economic opportunities for farmers, ranchers and food entrepreneurs, expand healthy food access and meet growing customer demand. At the U.S. Department of Agriculture in Washington, D.C., on Wednesday, February 29, 2012. USDA Photo by Lance Cheung.

Earlier this week we launched the Know Your Farmer, Know Your Food Compass, a digital narrative with stories, pictures and video about USDA’s support for local and regional food systems, and interactive map with datasets displaying the various ways and places where the initiative has made an impact. Read more »