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Smokey Bear to Appear at 2012 White House Easter Egg Roll Event on South Lawn

For nearly 70 years, Smokey Bear has been a fixture in America’s history as the stalwart defender of our forests and his “Only You Can Prevent Wildfires” resonates no matter how young or old you are.

So it is apropos that Smokey will help entertain children during the 2012 White House Easter Egg Roll on the South Lawn. The 134th annual event kicks off April 9 with the theme, Let’s Go! Let’s Play!, Let’s Move!, a reference to First Lady Michelle Obama’s initiative to encourage healthy activities for children.

More than 35,000 people are expected to attend the day-long event. Activities will include egg rolling, sports courts, cooking demonstrations and “meet and greets” with Smokey and a host of other characters.

Smokey has been immortalized as a wildfire prevention symbol since 1944.

The Forest Service Conservation Education Program works closely with Smokey and other programs, such as the Junior Forest Ranger, to instill in young people their responsibility in helping to protect our natural resources. To find out more about the many programs designed for children and young adults, contact the Forest Service Conservation Education office.

3 Responses to “Smokey Bear to Appear at 2012 White House Easter Egg Roll Event on South Lawn”

  1. Chris Daley says:

    Dont allow greedy developers and ego-minded people build trophy homes on rocky tops,high windy ridges. Colorado’s Lower North Fork fire in Jeffco foothills cost 3 lives, 4000+ acres and some 27 houses turned to ashes. Statewide fire ban now in effect!No planned burns, cigarette butts tossed and no campfires. Years ago I called Sheriff in Pike NF kids w firecrackers. I seldom ever have a campfire in my outings. Only you…………

  2. BARBARA says:

    What the heck does Smokey Bear /FIRE PREVENTION have to do with the EASTER BUNNY AND EASTER EGGS???? Not appropriate at all…former Fire Prevention Officer!! We in the field for many many years have protected his prevention image…BAD for DC Office to let this happen!!

  3. BARBARA says:

    So I guess when the White House calls, we can throw the Code of Federal Regulations and the Forest Service directives out the window?


    WO AMENDMENT 5109.18-99-1

    EFFECTIVE 06/10/1999



    2. The Smokey Bear image does not represent any organization, and use of the costume is limited to activities which have a wildland fire

    prevention theme. Do not use the costume for an appearance where the wildland fire prevention message is not a principal theme, or when situations would give the appearance of impropriety. Examples of inappropriate uses of the costume are: Christmas or Halloween parties; employee picnics; job fairs; and or promotions for the Combined Federal Campaign.

    Sounds like easter egg hunts would be another example of an inappropriate use?

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