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Research Helps the Dairy Industry Refuel and Flex its Muscles

Chocolate milk is becoming a popular drink for adults looking to recover after a tough workout. Check out the Milk Pep site for milk research, recipes, and much more. Photo courtesy of Tracy Benjamin

Chocolate milk is becoming a popular drink for adults looking to recover after a tough workout. Check out the Milk Pep site for milk research, recipes, and much more. Photo courtesy of Tracy Benjamin

Successful businesses use research to meet changing consumer demands. The dairy industry uses innovative research promoted by National Fluid Milk Processor Promotion Board (commonly referred to as the Milk Processor Education Program or MilkPEP), and other organizations to find new markets for their products. Milk has always been known as a good source of calcium and for helping to strengthen bones. However, recent studies have proven that there are other benefits of drinking milk.

Whether you are a college soccer player, a professional cyclist or just working out for better health, several studies have shown that drinking lowfat chocolate milk after a tough workout helps muscles recover and refuels the body for the next workout. The research has caught the attention of a new audience: athletes and adults looking for peak athletic performances. Whether they are training for a big race or preparing for the next weight lifting workout at the gym, lowfat chocolate milk is becoming a popular drink for adults.

Studies like this and their results are made possible with the help of MilkPEP and the National Dairy Research and Promotion Program (through the National Dairy Council — NDC). These are two research and promotion programs overseen by the Agricultural Marketing Service (AMS). MilkPEP’s mission is to educate consumers about the benefits of drinking milk, and to bring the research and programming to life by promoting these products with popular marketing campaigns like the Milk Mustache. The NDC also strives to educate consumers about the benefits of consuming milk and dairy products. Through popular programs like Fuel Up to Play 60, the NDC gets children excited about eating healthy products and getting regular exercise.

As National Dairy Month comes to a close, we would like to thank dairy producers and processors for all that they do. We also thank the promotion organizations that help keep everyone informed about the benefits of consuming non-fat or low-fat dairy products. Whether you are drinking chocolate milk after a workout, or just cooling off with some yogurt on a hot day, milk and dairy products can be a part of a healthy diet.

Tyler Gehrs from Team Traveller refuels with chocolate milk after a race. Photo courtesy of Team Traveller.

Tyler Gehrs from Team Traveller refuels with chocolate milk after a race. Photo courtesy of Team Traveller.

6 Responses to “Research Helps the Dairy Industry Refuel and Flex its Muscles”

  1. Janet Weeks V says:

    What a crock! Research bought and paid for by the very industry that exploits cows and kills their young to produce a product that nobody needs (except for infant calves), is not credible research. Anyone who believes such bogus “research” has bought the lie that milk does anybody any good. The truth is, cow milk is meant for calves, and calves alone. Human milk is meant for human babies, and babies alone. Adult humans who want a milk-like substance for their breakfast cereal or a refreshing beverage would do far better, healthwise and compassion-wise, with plant-based milks made from nuts, grains, legumes, and seeds. The best sources of low-fat, cholesterol-free, cruelty-free milks, yogurts, and cheeses are those made from plants. Excellent vegetable sources of calcium include bok choy, broccoli, collards, Chinese cabbage, kale, mustard greens, and okra. When you realize that there is as much or more calcium in 4 ounces of firm tofu or 3/4 cup of collard greens as there is in one cup of cow’s milk, it is easy to see why groups of people who do not drink cow’s milk–which is meant for their young, not baby or adult humans–still have strong bones and teeth. The best sources of low-fat, cholesterol-free, cruelty-free protein also are plants: nuts, grains, seeds, legumes, and many veggies.

  2. Janet Weeks says:

    What a crock! “Research” bought and paid for by the very industry that exploits cows and kills their young to produce a product that nobody needs (except for infant calves), is not credible research. Anyone who believes such bogus “research” has bought the lie that milk does anybody any good. The truth is, cow milk is meant for calves, and calves alone. Human milk is meant for human babies, and babies alone. Adult humans who want a milk-like substance for their breakfast cereal or a refreshing beverage would do far better, healthwise and compassion-wise, with plant-based milks made from nuts, grains, legumes, and seeds. The best sources of low-fat, cholesterol-free, cruelty-free milks, yogurts, and cheeses are those made from plants. Excellent vegetable sources of calcium include bok choy, broccoli, collards, Chinese cabbage, kale, mustard greens, and okra. When you realize that there is as much or more calcium in 4 ounces of firm tofu or 3/4 cup of collard greens as there is in one cup of cow’s milk, it is easy to see why groups of people who do not drink cow’s milk–which is meant for their young, not baby or adult humans–still have strong bones and teeth. The best sources of low-fat, cholesterol-free, cruelty-free protein also are plants: nuts, grains, seeds, legumes, and many veggies.

  3. vernon says:

    not even an amateur athlete will take this seriously; wwwNOTmilk.com

  4. Philip Litrel says:

    Well said Janet.

  5. Terry says:

    Janet guess they found you under a cabbage plant, take it from a farm gal who drinks whole milk everyday from a cow, its great, I don’t eat anything low fat don’t have high blood pressure or high cholesterol, I like real cheese and butter hats off to PAULA DEAN, there are a lot of stupid people in this world, anything in moderation, and I’m not fat work on the farm every day, a little sweat never hurt anybody, and by the way NUTS are full of calories, but they sure are good in pecan pie made with real butter,corn syrup, brown sugar whole eggs( you got a problem with chickens too. I should delete this because as dumb as your article is it doesn’t deserve a reply.

  6. Steph says:

    I run half marathons and find that drinking a bottle of milk (white or chocolate) afterwards, always makes me feel better. My body is craving protien and milk is a great way to get it.

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