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USDA Farmers Market Shoppers Participate in Behavioral Economics Study about Food Choices

Visitors at USDA's Farmers Market on iPads

Visitors to USDA’s Farmers Market on Sept. 30, 2016, weren’t playing Pokemon. They were helping with a behavioral economics field study about food choices. (Ken Melton, USDA)

This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.

What were visitors to USDA’s Farmers Market on Friday, Sept. 30, doing with the iPads they were holding?  They certainly weren’t playing Pokemon Go!  Instead, they were participating in a behavioral economics study about food choices.

The USDA Farmers Market, managed by USDA’s Agricultural Marketing Service (AMS) and located just steps from the National Mall in downtown Washington, D.C., is a “living laboratory” for farmers markets around the country.  It’s also a great place to learn about the factors that influence customers’ buying decisions. Read more »

The Bio-Based Economy and Renewable Energy: USDA’s Record of Success

Bear Mountain Forest Products Owner Bob Sourek

Bear Mountain Forest Products plant owner Bob Sourek in Oregon produces BBQ pellets and home heating fuel pellets. Bear Mountain Bear Bricks (similar to firewood logs), and animal bedding are produced at the Cascade Locks facility.

One of the hallmarks of the Obama Administration has been our commitment to economic growth through an expanding bio-based economy.  Nowhere is that transformation more pronounced than the success of renewable energy.   And USDA Rural Development has been a leader in that effort.

The proof is in the numbers: Domestic energy-related emissions have fallen to their lowest level in 20 years.  Our dependence on foreign oil is at a 40-year low and declining. In the last eight years, USDA has helped lead an effort to promote the domestic production and use of advanced biofuels and biobased products, supporting millions of jobs and pumping hundreds-of-billions-of-dollars into the U.S. economy. Read more »