Digital strategies help promote U.S. food and agricultural products online to Chinese consumers. Since becoming the world’s largest e-commerce market in 2013, online shopping in China has continued to thrive.
In the United States, farming and technology go hand-in-hand in production agriculture. Technology helps improve productivity, efficiency and safety. Now, we’re discovering new ways that technology and digital strategies can offer similar benefits when marketing U.S. farm and food products overseas.
I recently led a group of women agricultural leaders on a trade mission to Shanghai and Hong Kong in China. One of the most interesting things we saw and learned was how e-commerce is paving the way for Chinese consumers to gain quick and easy access to high-value U.S. food and agricultural products. As a young, Chinese shopper explained to me, he purchases nearly 80 percent of his groceries online – skipping the trip to a traditional wet market or Western-style grocery store. Read more »
Royal Food Service in Atlanta brings the farm to 1,900 schools through the DoD Fresh Fruit and Vegetable Program.
What do the military’s logistical network, peaches and peppers, and school children have in common? The first delivers the second to the third through a unique partnership between the Department of Defense (DoD) and USDA.
October is National Farm to School Month and the perfect time to celebrate the DoD Fresh Fruit and Vegetable Program, which connects schools with fresh and often local produce using their USDA Foods entitlement dollars. Schools order local foods from a variety of sources, and according to the 2015 USDA Farm to School Census, 29 percent of districts participating in farm to school are receiving local foods through DoD Fresh. Read more »