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Exports: Getting Into the Game

A trade show

With the support of FAS and its partners, U.S. organic producers market their wares to international buyers at SIAL Paris, one of the world’s largest food and beverage trade shows.

Whether you are new to exporting or your company has been in the business for years, USDA’s Foreign Agricultural Service (FAS) and its partners can help you build markets for your products around the globe. FAS offers a variety of services and programs that help U.S. agricultural exporters succeed in the global marketplace. From facilitating relationships with potential foreign buyers, to providing technical and financial assistance, FAS resources and expertise link U.S. agriculture to a world of opportunities.

For those new to exporting, a great place to start is with the State Regional Trade Group (SRTG) that covers your area. FAS supports four of these nonprofit organizations, which in turn assist U.S. food and agricultural businesses with the entire exporting process. Your SRTG can help you learn the fundamentals of exporting, identify overseas opportunities and market your products through trade shows and trade missions. With FAS support, SRTGs also help fund international marketing campaigns and promote U.S. farm and food products overseas. FAS and SRTGs work closely together with the ultimate goal of helping U.S. food and agricultural interests build a global business. Here’s more information about the STRGs. Read more »

U.S. Showcases Products at Asia’s Largest Food and Beverage Show

FAS Administrator Phil Karsting visits the USA pavilion at SIAL China 2014.

FAS Administrator Phil Karsting visits the USA pavilion at SIAL China 2014.

It seemed as though the entire world was in Shanghai in mid-May, celebrating World Trade Week at SIAL China, Asia’s largest food and beverage trade show. The booming, bustling city was the perfect place for a show of its magnitude, where 99 U.S. companies and organizations showcased their products to the main players from China’s food and hospitality sectors.

The USA Pavilion was the largest international venue at the event and, of the U.S. companies exhibiting there, over half (54) were small or medium-sized businesses, 23 were new to the Chinese market, 16 were minority-owned and nine were completely new to exporting. Read more »

Ambassadors of Cheese

Rogue Creamery representatives display some of their popular cheeses during a 2011 international trade show in Hong Kong. The Oregon company credits the Foreign Agricultural Service’s (FAS) Market Access Program (MAP) and industry partners for helping the company expand international sales of its award-winning cheeses. (Courtesy Photo)

Rogue Creamery representatives display some of their popular cheeses during a 2011 international trade show in Hong Kong. The Oregon company credits the Foreign Agricultural Service’s (FAS) Market Access Program (MAP) and industry partners for helping the company expand international sales of its award-winning cheeses. (Courtesy Photo)

For 80 years, Rogue Creamery has been passionate about the art of cheese making. This small company located in Oregon’s scenic Rogue River Valley produces a variety of handcrafted artisan cheeses using milk from its dairies. Its blue cheeses are considered “ambassadors” for the American Artisan and Farmstead cheese movements. Rogue Creamery credits the Foreign Agricultural Service’s (FAS) Market Access Program (MAP) and industry partners for helping the company expand sales of its award-winning cheeses. Read more »

Vermont Small Businesses Make Inroads in Canadian Market

Helping small- and medium-sized businesses export their products is a cornerstone of the President’s National Export Initiative (NEI), which aims to double U.S. exports by the end of 2014. The partnership between the Foreign Agricultural Service (FAS), non-profit U.S. agricultural trade organizations (called cooperators) and state regional trade groups (SRTGs) is essential to achieving that goal. The power of this partnership was clearly highlighted at the SIAL Canada trade show in Montreal, May 9-11, where the majority of the exhibitors at the USA Pavilion were small U.S. companies.

Among the SIAL Canada participants were the Vermont Agency of Agriculture, Food and Markets (VAAFM), and six Vermont food companies that produce products including artisan cheeses, croutons, jams, jellies, dips, sauces, specialty packaged maple syrups and premium spaghetti sauces. Although many of the companies are located less than an hour away from the Canadian border, few had previously considered exporting their products to Canada. Read more »

Pecan Industry Cracks Foreign Markets

Tim Montz (right) of the Montz Pecan Company speaks with members of the Chinese media while displaying his Texas-grown products at the USDA-supported SIAL China food trade show in 2009. Participation in USDA events and export assistance from the Foreign Agricultural Service has helped international sales of Montz pecans thrive in recent years. Photo by Cindy Wise of the Texas Pecan Growers AssociationTim Montz (right) of the Montz Pecan Company speaks with members of the Chinese media while displaying his Texas-grown products at the USDA-supported SIAL China food trade show in 2009. Participation in USDA events and export assistance from the Foreign Agricultural Service has helped international sales of Montz pecans thrive in recent years. Photo by Cindy Wise of the Texas Pecan Growers Association

Tim Montz (right) of the Montz Pecan Company speaks with members of the Chinese media while displaying his Texas-grown products at the USDA-supported SIAL China food trade show in 2009. Participation in USDA events and export assistance from the Foreign Agricultural Service has helped international sales of Montz pecans thrive in recent years. Photo by Cindy Wise of the Texas Pecan Growers Association

In 2009 when Tim Montz first traveled to Shanghai, China, representing the Texas pecan industry, Montz had to explain what pecans were. Two years later, promoting pecans to China and other countries is “business as usual” for the father-and-son team of Tim and Jake Montz of the Montz Pecan Company. Read more »

USDA-Endorsed Trade Shows Help Seattle Cracker Company Thrive Internationally

What started as a family-owned bread company in Seattle’s Capitol Hill neighborhood in 1991 is today a thriving, artisan Italian cracker company that sells gourmet products around the world.

La Panzanella’s international success is, in part, thanks to their participation in USDA-endorsed international food and beverage trade shows, which is one way that USDA’s Foreign Agricultural Service (FAS) helps U.S. companies increase international sales. Read more »