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U.S. Showcases Products at Asia’s Largest Food and Beverage Show

FAS Administrator Phil Karsting visits the USA pavilion at SIAL China 2014.

FAS Administrator Phil Karsting visits the USA pavilion at SIAL China 2014.

It seemed as though the entire world was in Shanghai in mid-May, celebrating World Trade Week at SIAL China, Asia’s largest food and beverage trade show. The booming, bustling city was the perfect place for a show of its magnitude, where 99 U.S. companies and organizations showcased their products to the main players from China’s food and hospitality sectors.

The USA Pavilion was the largest international venue at the event and, of the U.S. companies exhibiting there, over half (54) were small or medium-sized businesses, 23 were new to the Chinese market, 16 were minority-owned and nine were completely new to exporting. Read more »

Ambassadors of Cheese

Rogue Creamery representatives display some of their popular cheeses during a 2011 international trade show in Hong Kong. The Oregon company credits the Foreign Agricultural Service’s (FAS) Market Access Program (MAP) and industry partners for helping the company expand international sales of its award-winning cheeses. (Courtesy Photo)

Rogue Creamery representatives display some of their popular cheeses during a 2011 international trade show in Hong Kong. The Oregon company credits the Foreign Agricultural Service’s (FAS) Market Access Program (MAP) and industry partners for helping the company expand international sales of its award-winning cheeses. (Courtesy Photo)

For 80 years, Rogue Creamery has been passionate about the art of cheese making. This small company located in Oregon’s scenic Rogue River Valley produces a variety of handcrafted artisan cheeses using milk from its dairies. Its blue cheeses are considered “ambassadors” for the American Artisan and Farmstead cheese movements. Rogue Creamery credits the Foreign Agricultural Service’s (FAS) Market Access Program (MAP) and industry partners for helping the company expand sales of its award-winning cheeses. Read more »

Vermont Small Businesses Make Inroads in Canadian Market

Helping small- and medium-sized businesses export their products is a cornerstone of the President’s National Export Initiative (NEI), which aims to double U.S. exports by the end of 2014. The partnership between the Foreign Agricultural Service (FAS), non-profit U.S. agricultural trade organizations (called cooperators) and state regional trade groups (SRTGs) is essential to achieving that goal. The power of this partnership was clearly highlighted at the SIAL Canada trade show in Montreal, May 9-11, where the majority of the exhibitors at the USA Pavilion were small U.S. companies.

Among the SIAL Canada participants were the Vermont Agency of Agriculture, Food and Markets (VAAFM), and six Vermont food companies that produce products including artisan cheeses, croutons, jams, jellies, dips, sauces, specialty packaged maple syrups and premium spaghetti sauces. Although many of the companies are located less than an hour away from the Canadian border, few had previously considered exporting their products to Canada. Read more »

Pecan Industry Cracks Foreign Markets

Tim Montz (right) of the Montz Pecan Company speaks with members of the Chinese media while displaying his Texas-grown products at the USDA-supported SIAL China food trade show in 2009. Participation in USDA events and export assistance from the Foreign Agricultural Service has helped international sales of Montz pecans thrive in recent years. Photo by Cindy Wise of the Texas Pecan Growers AssociationTim Montz (right) of the Montz Pecan Company speaks with members of the Chinese media while displaying his Texas-grown products at the USDA-supported SIAL China food trade show in 2009. Participation in USDA events and export assistance from the Foreign Agricultural Service has helped international sales of Montz pecans thrive in recent years. Photo by Cindy Wise of the Texas Pecan Growers Association

Tim Montz (right) of the Montz Pecan Company speaks with members of the Chinese media while displaying his Texas-grown products at the USDA-supported SIAL China food trade show in 2009. Participation in USDA events and export assistance from the Foreign Agricultural Service has helped international sales of Montz pecans thrive in recent years. Photo by Cindy Wise of the Texas Pecan Growers Association

In 2009 when Tim Montz first traveled to Shanghai, China, representing the Texas pecan industry, Montz had to explain what pecans were. Two years later, promoting pecans to China and other countries is “business as usual” for the father-and-son team of Tim and Jake Montz of the Montz Pecan Company. Read more »

USDA-Endorsed Trade Shows Help Seattle Cracker Company Thrive Internationally

What started as a family-owned bread company in Seattle’s Capitol Hill neighborhood in 1991 is today a thriving, artisan Italian cracker company that sells gourmet products around the world.

La Panzanella’s international success is, in part, thanks to their participation in USDA-endorsed international food and beverage trade shows, which is one way that USDA’s Foreign Agricultural Service (FAS) helps U.S. companies increase international sales. Read more »

Long Term Partnership Pays Off in China

Foreign Agricultural Service Acting Administrator Suzanne Heinen discusses U.S. products with Ralph Bean, director of the Agricultural Trade Office in Beijing, during a BHG promotional event.

Foreign Agricultural Service Acting Administrator Suzanne Heinen discusses U.S. products with Ralph Bean, director of the Agricultural Trade Office in Beijing, during a BHG promotional event.

The U.S. Department of Agriculture’s (USDA) Agricultural Trade Office (ATO) in Beijing has been working closely with Chinese retailer Beijing Hualian Group High End Markets (BHG) for several years, building a strong partnership. The Beijing ATO is staffed by Foreign Service Officers from USDA’s Foreign Agricultural Service (FAS), who work in more than 100 offices around the world to establish solid export relationships for U.S. agriculture. In five short years, BHG has become one of the premier retailers of high-end imported foods to domestic Chinese consumers. In addition, BHG’s purchases of U.S. high-value food products jumped from $3 million in the first quarter of 2011 to $7 million in the second quarter. Read more »