Given the size and growth of the U.S. Hispanic population and its purchasing power, the Hispanic community is a key driver of the growth of U.S. consumer markets, including our organic market.
On behalf of the Agricultural Marketing Service’s National Organic Program (NOP), please join us as we continue celebrating National Hispanic Heritage Month. The month-long observance, that occurs every year from September 15 through October 15, celebrates the cultures and traditions of Americans who trace their roots to Spain, Mexico, and the Spanish-speaking nations of Central America, South America and the Caribbean. At the NOP, increasing our appreciation of Hispanic cultures as well as our connections with Hispanic people are essential for our success.
There is much that we have done and continue to do in serving Hispanic stakeholders. The USDA organic regulations, as well as the National Organic Program Handbook – which contain USDA organic standards, guidance documents, policy memos and instructions – are available in Spanish. In addition, our recent Sound and Sensible initiative resources, which are helping make organic certification more accessible, attainable and affordable for small producers and processors, also include resources in Spanish. Read more »
Dado el tamaño y el crecimiento de la población hispana en los Estados Unidos y su poder adquisitivo, la comunidad hispana es un motor clave del crecimiento de los mercados nacionales de consumo, incluyendo nuestro mercado de productos orgánicos.
De parte del Programa Nacional Orgánico (NOP, por sus siglas en inglés) del Servicio de Comercialización Agrícola (AMS, por sus siglas en inglés), por favor, únase a nosotros a medida que continuamos celebrando el Mes Nacional de la Herencia Hispana. La observancia de un mes, realizada todos los años del 15 de septiembre al 15 de octubre, celebra las culturas y tradiciones de los estadounidenses que tienen sus raíces en España, México y países de habla hispana de América Central, América del Sur, y el Caribe. En el NOP, el aumentar nuestra apreciación de las culturas hispanas igual que nuestras conexiones con los hispanos es esencial para nuestro éxito.
Es mucho lo que hemos hecho y seguimos haciendo para servir participantes hispanos. Las regulaciones orgánicas del USDA, así como el Manual del Programa Nacional Orgánico – que contienen los estándares orgánicos, documentos de orientación, memorandos de política e instrucciones – están disponibles en español. Además, nuestra reciente iniciativa orgánica “Sound and Sensible,” que ayuda a que la certificación orgánica sea más accesible, alcanzable y asequible para pequeños productores y procesadores, también incluye recursos en español. Read more »
Kansas State University used a FSMIP grant to develop social media strategies for rural businesses to expand their customer base.
From Facebook to Snapchat, rural businesses are exploring how to use social media to improve their customer’s experience and expand their customer base. Over the last eight years, USDA and the Obama Administration have partnered with rural communities to build more opportunities that support rural small business owners, farmers and ranchers through applied research. Today USDA awarded nearly $1 million in Federal-State Marketing Improvement Program (FSMIP) grants to support market research to strengthen markets for U.S. agricultural products domestically and internationally.
Administered by USDA’s Agricultural Marketing Service (AMS), FSMIP projects make a real difference to diverse stakeholders and largely benefit rural communities. For example, in 2013, FSMIP awarded a 2-year grant to Kansas State University to develop social media strategies for small green businesses, including nurseries, garden centers and lawn care operations, and to explore the potential of social media to expand their markets and profitability. Social media holds promise as a strategy for these rural businesses which frequently have a small customer base and struggle to be profitable throughout the year, given the seasonal nature of their business. Through social media, business owners could reach more potential customers for little to no cost but they often do not know how or why they should use these tools. Read more »
Canola is the subject of a rural economic growth project in Western Oklahoma. USDA ARS image
Regional Rural Development Centers (RRDCs) play a unique role in USDA’s service to rural America. They link the research and educational outreach capacity of the nation’s public universities with communities, local decision makers, entrepreneurs, families, and farmers and ranchers to help address a wide range of development issues. USDA’s National Institute of Food and Agriculture (NIFA) provides core funding for RRDCs and integrated research, education, and extension activities.
By Rachel Welborn, project manager with the Southern Rural Development Center at Mississippi State University
How can rural communities compete in an ever-expanding global market?
Rural counties across the country are finding innovative ways to capitalize on their local strengths. Through a guided process, more than 400 counties in 38 states are discovering new ways to work together to grow their economies. Read more »
Cage-free hen and eggs. As the agricultural landscape evolves to meet consumer demand, USDA Market News ensures that emerging sectors—like the cage-free egg market—have the data they need to succeed. Photo courtesy of the Oregon State Department of Agriculture.
As the agricultural landscape evolves to meet consumer demand, USDA Market News works to ensure that emerging sectors have the unbiased, reliable data they need to succeed in the marketplace.
USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – provides data that serves as the information lifeline for America’s agricultural economy. Everyone in the ag supply chain is accustomed to visiting Market News for items like current wholesale and retail prices for beef cuts, but here at AMS we offer so much more. Read more »
Farmers can help ensure there is enough agricultural labor in the United States at critical times in the production cycles by taking part in the Agricultural Labor survey.
Throughout the course of the year, hired labor makes planting and harvesting of America’s farmland possible. On my family’s Illinois farm, we relied on both paid and unpaid friends and family to bring in our hay. Nearby farmers however relied on seasonal migrant labor to harvest vegetables.
Today I’m a statistician overseeing the analyses and publication of environmental, economic and demographic data on U.S. agriculture. In that role, my team produces data on farm labor that provides the basis for employment and wage estimates for all farm workers directly hired by U.S. farms. It is also used by the U.S. Department of Labor to administer the H-2A agricultural guest worker program. Read more »