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Makeover Your Holiday Meals with MyPlate! – Week 1

A Classic Holiday Favorite: Sarah’s Green Bean Casserole

A Classic Holiday Favorite: Sarah’s Green Bean Casserole

The holiday season has finally arrived! It’s time to find your favorite family recipes and start cooking! While many of our favorite dishes help us to remember and celebrate special times, choosing healthier options can be a challenge. Let MyPlate help you find solutions with “MyPlate Holiday Makeovers.” During our eight-week series, you’ll find ways to celebrate the season with great new resources such as recipes, a new infographic, and tips for preparing your holiday feast. Read more »

MyPlate Goes To College

MyPlate On Campus Ambassadors are encouraged to use resources, such as this 10 Tips handout, to promote healthy eating to their peers.

MyPlate On Campus Ambassadors are encouraged to use resources, such as this 10 Tips handout, to promote healthy eating to their peers.

The USDA Center for Nutrition Policy and Promotion launched a new initiative this past March, MyPlate On Campus, to help spread healthy eating messages to young adults during their college years.  MyPlate On Campus is a unique program that encourages students to improve their own eating and physical activity habits as well as promote healthy eating to their peers. Most college students are emerging out on their own for the first time and perhaps vulnerable to the busy days of assignments, eating on-the-go, and making their own food decisions.  MyPlate On Campus provides students around the country with the tools to communicate the messages supporting the 2010 Dietary Guidelines for Americans to their campus community.  Students who are interested in promoting health and wellness are invited to sign up as a MyPlate On Campus Ambassador and become a member of the USDA/CNPP Nutrition Communicators Network. Read more »

SuperTracker Announces New My Foods Feature

It’s been a little over a year since we first launched SuperTracker, and in that time we’ve loved hearing from our now over 2 million registered users – what they like about the site and ideas to make it better. We’re excited to announce a new SuperTracker feature that is based on user feedback!  It’s now possible to create My Foods – customized versions of SuperTracker foods with nutrition information that you enter.  When you search for a food in Food Tracker, just click on “customize” in the left hand column and Create My Food pops up. Nestlé Water North America created an educational Daily Buzz TV segment which reached 1.2 million viewers, as well as two Audio News Releases, which aired on nearly 1,900 stations.

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USDA’s SuperTracker Diet Tool Reaches Two Million Users

A consumer uses the U.S. Department of Agriculture’s (USDA) ChooseMyPlate.gov website on Dec. 14, 2011. This is an interactive website used for creating customized healthy dietary plans that include required daily vitamins and minerals, and age and gender appropriate daily portions and calorie levels. Users can also tap tools called “Daily Food Plan,” “SuperTracker,” and “Food-a-Pedia” on this site. USDA photo by Stephen Ausmus.

SuperTracker is an interactive website used for creating customized healthy dietary plans that include required daily vitamins and minerals, and age and gender appropriate daily portions and calorie levels. Users can also tap tools called “Daily Food Plan,” “SuperTracker,” and “Food-a-Pedia” on this site. USDA photo by Stephen Ausmus.

I am pleased to report that over two million Americans are now using USDA’s SuperTracker, our online dietary planning and tracking tool!

Today, as never before, our awareness is heightened about the importance of healthy eating.  Cookbooks and diet books reign supreme in the bookstores.  There are entire TV channels devoted exclusively to food and, of course, stories of too many Twinkies, doughnuts and sodas provide constant fodder for the late night comedians.  A day doesn’t go by that new food-related research isn’t released.  Diet and health information abound on social media.  Grocery stores are constantly adding new, healthier products.  And communities across America are trying new and novel approaches to promote healthy eating. Read more »

With USDA SuperTracker, Customer Experience Comes in 1st!

This screen shot depicts the U.S. Department of Agriculture’s SuperTracker application on Jan. 11, 2013. The application allows users to track the foods they eat and compare it to their nutrition targets.

This screen shot depicts the U.S. Department of Agriculture’s SuperTracker application on Jan. 11, 2013. The application allows users to track the foods they eat and compare it to their nutrition targets.

From the start of the SuperTracker project, meeting the needs of our nearly two million users has been our top priority. We pride ourselves on our ability to quickly respond to feedback on everything from tweaks to the site’s layout and design to suggestions for new features—such as the recently added a function that allows users to set a personal Calorie goal. We were even recognized as one of the government’s best in customer service by the Council for Technology and Industry Advisory Council! Read more »

MyPlate Helps More Consumers Build a Healthy Plate with Social Media

Facebook page by Sasha Bard, MS, RD. Interest in the MyPlate Facebook page grew rapidly with more than 1,000 followers on the first day. Facebook page by Sasha Bard, MS, RD.

Interest in the MyPlate Facebook page grew rapidly with more than 1,000 followers on the first day. Facebook page by Sasha Bard, MS, RD.

MyPlate is using the power of Facebook, Pinterest, and Twitter to make it easier for consumers to find simple science-based and practical guidance in many forms to help consumers eat healthier and live healthier.  These social media platforms reach broad audiences and can now direct users to the wealth of consumer-friendly content supporting the MyPlate icon.

“Through social media, USDA can reach people where they need to make food decisions  – on-the-go, in stores, at restaurants, and at home — and provide timely tips and information that can be shared with family and friends.” – Dr. Robert Post, Associate Executive Director of the Center for Nutrition Policy and Promotion. Read more »