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With USDA SuperTracker, Customer Experience Comes in 1st!

This screen shot depicts the U.S. Department of Agriculture’s SuperTracker application on Jan. 11, 2013. The application allows users to track the foods they eat and compare it to their nutrition targets.

This screen shot depicts the U.S. Department of Agriculture’s SuperTracker application on Jan. 11, 2013. The application allows users to track the foods they eat and compare it to their nutrition targets.

From the start of the SuperTracker project, meeting the needs of our nearly two million users has been our top priority. We pride ourselves on our ability to quickly respond to feedback on everything from tweaks to the site’s layout and design to suggestions for new features—such as the recently added a function that allows users to set a personal Calorie goal. We were even recognized as one of the government’s best in customer service by the Council for Technology and Industry Advisory Council! Read more »

MyPlate Helps More Consumers Build a Healthy Plate with Social Media

Facebook page by Sasha Bard, MS, RD. Interest in the MyPlate Facebook page grew rapidly with more than 1,000 followers on the first day. Facebook page by Sasha Bard, MS, RD.

Interest in the MyPlate Facebook page grew rapidly with more than 1,000 followers on the first day. Facebook page by Sasha Bard, MS, RD.

MyPlate is using the power of Facebook, Pinterest, and Twitter to make it easier for consumers to find simple science-based and practical guidance in many forms to help consumers eat healthier and live healthier.  These social media platforms reach broad audiences and can now direct users to the wealth of consumer-friendly content supporting the MyPlate icon.

“Through social media, USDA can reach people where they need to make food decisions  – on-the-go, in stores, at restaurants, and at home — and provide timely tips and information that can be shared with family and friends.” – Dr. Robert Post, Associate Executive Director of the Center for Nutrition Policy and Promotion. Read more »

Secretary’s Column: Generational Change to Improve Childhood Nutrition

This week, we are renewing our efforts at USDA to encourage a generational shift to improve childhood nutrition.

Today, too many of our children aren’t getting the nutrition they need.  One-third of today’s children are at risk for preventable health problems because of their weight. Only a quarter of our 17 to 24 year old young people are eligible for military service, in part because many of them are overweight or obese. Read more »

Happy Birthday SuperTracker!

SuperTracker turned one on December 22, 2012. In one year over 1.6 million people have registered to use SuperTracker.

SuperTracker turned one on December 22, 2012. In one year over 1.6 million people have registered to use SuperTracker.

After an exciting and successful year reaching well over a million users, SuperTracker celebrates its first birthday! With growing public interest in nutrition and health, we found that SuperTracker is the online tool many people have been waiting for to help them adopt healthful eating habits; something that is top of mind this time of year SuperTracker is an easy-to-use, tool for tracking food intake, physical activity and weight – for free!!  If you have a 2013 New Year’s resolutions to eat better, lose weight, or exercise more, then you need to be using SuperTracker. Read more »

USDA’s SuperTracker Receives Award for Outstanding IT Achievement in Government

On October 24, 2012, the SuperTracker Team received the 2012 Government Computer News (GCN) Award for Outstanding IT Achievement in Government.

On October 24, 2012, the SuperTracker Team received the 2012 Government Computer News (GCN) Award for Outstanding IT Achievement in Government.

In addition to reaching over 1.4 million users, USDA’s Center for Nutrition Policy and Promotion now has something else to be proud of regarding its state-of-the-art SuperTracker.  On October 24, 2012, the SuperTracker Team received the 2012 Government Computer News (GCN) Award for Outstanding IT Achievement in Government, along with nine other awardees from local, state, and Federal governments.  The awards were presented to these government teams for their extraordinary accomplishments and significant contributions to the performance of their agencies. Read more »

1 Million People Using USDA SuperTracker to Monitor Diet and Physical Activity Goals

One of the SuperTracker team members, Sarah Chang, nutritionist, enthusiastically demos the SuperTracker site. Photo by Sasha Bard

One of the SuperTracker team members, Sarah Chang, nutritionist, enthusiastically demos the SuperTracker site. Photo by Sasha Bard

The Agriculture Department announced this week that SuperTracker, an interactive diet and activity tracking tool, reached one million registered users. SuperTracker, maintained by the USDA Center for Nutrition Policy and Promotion (CNPP), is a free online application. Users can choose from a wide variety of features ranging from quickly looking up the nutrient information for a food to in-depth diet and activity tracking.  For example, users can track their vegetable intake, estimate how many calories they burn in their aerobics class, and track their weight loss over time. Read more »