Young Smurf fans visit the Forest Service’s booth during a community outreach event promoting the Discover the Forest campaign. (U.S. Forest Service photo)
Little blue gnome-like creatures helped the U.S. Forest Service kick off its latest campaign to get people out into the woods. Partnering with the Ad Council and Sony Pictures Entertainment, the Forest Service recently launched its Discover the Forest campaign featuring the Smurfs and their new movie, The Smurfs 2.
Studies have shown that the time children in the United States spend outdoors has declined 50 percent over the past 20 years. Population shifts to urban and suburban environments, an increase in children’s indoor activities, and a lack of awareness of, or access to, nearby nature locations have contributed to this trend. However, research shows there are many benefits to kids spending time in nature. Time spent outdoors gives children the ability to explore, use their imaginations, discover new wildlife and engage in unstructured and adventurous play. Read more »
Imagine dousing your campfire then getting a big bear hug from Smokey Bear, the iconic symbol of wildfire prevention for nearly 70 years.
That’s the idea behind three videos in a new series of Smokey Bear public service advertisements released July 12, 2013, designed to raise awareness about wildfire prevention. The Smokey Bear campaign is the longest running PSA campaign in U.S. History. The new ads will feature his well-known tagline, “Only YOU can prevent wildfires.” The new twist is the bear hugs. Read more »
Arriving in Washington, DC, the little hotfoot victim was greeted by a pouring rain, Lyle F. Watts, Chief of the Forest Service (center) and Stanlee Ann Miller of Albuquerque. N.M., who represented the school children of her state. (U.S. Forest Service photo)
Sometimes, a story speaks for itself. Although Smokey Bear was created on August 9, 1944, when the U.S. Forest Service and the Ad Council agreed that a fictional bear named Smokey would be the symbol for their efforts to promote forest fire prevention – what later happened is simply amazing.
Imagine this. The year is 1950, and a fire has been spotted in the Capitan Mountains of New Mexico. The responding fire crew quickly realized that the blaze was more than they could handle. Word quickly spread that they needed help. Area forest rangers, Army soldiers, Native American crews and assorted state and local volunteers gathered together in an attempt to contain the inferno that was fueled by increasingly gusty winds. Read more »