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Posts tagged: Ad Council

A ‘Plane’ View about Wildland Firefighters and a New Disney Movie

The U.S. Forest Service partnered with Disney, Ad Council, and the National Association of State Foresters to launch a series of wildfire prevention public service advertisements featuring scenes and characters from the animated film Planes: Fire and Rescue. An Educational Activity Book with a teachers’ resource guide is also available.

The U.S. Forest Service partnered with Disney, Ad Council, and the National Association of State Foresters to launch a series of wildfire prevention public service advertisements featuring scenes and characters from the animated film Planes: Fire and Rescue. An Educational Activity Book with a teachers’ resource guide is also available.

This week’s opening of Disney’s animated movie, Planes: Fire & Rescue is especially exciting for the U.S. Forest Service because the agency played an important role in the production of the film.

Actually, no Forest Service employees appear in the new comedy-adventure, which features a dynamic crew of elite firefighting aircraft devoted to protecting the mythical Piston Peak National Park from wildfire. The agency’s role was an advisory one, giving access to firefighting facilities for Disney animators so that even as a cartoon, the movie has a degree of authenticity. Read more »

Letters to Smokey Bear Reveal Promise of Hope for the Future

For 70 years, children and adults have written to Smokey Bear, the U.S. Forest Service symbol for wildfire prevention. So many letters were sent in the 1960s that the U.S. Postal Service authorized a ZIP code – 20252 – just for Smokey. (U.S. Forest Service)

For 70 years, children and adults have written to Smokey Bear, the U.S. Forest Service symbol for wildfire prevention. So many letters were sent in the 1960s that the U.S. Postal Service authorized a ZIP code – 20252 – just for Smokey. (U.S. Forest Service)

Smokey Bear, the iconic symbol of wildfire prevention for 70 years, is for many people a comforting symbol of a promise that everything will be okay. As long as we all work together, as one of Smokey’s young pen pals wrote recently.

“Dear Smokey: I would like to be a Junior Forest Ranger and help the big rangers. I promise to look after the forest and watch out for baddies making fires and damaging trees. Love Adam”

The letters come one-by-one or in neatly piled stacks, with carefully drawn portraits and hastily scrawled letters. They want to know if Smokey Bear is okay. They ask if he can write to them. They show compassion, knowing Smokey’s mother did not make it out of the fire. Read more »

Let’s Move Outside All Summer Long

Unplug is a public service campaign of the U.S. Forest Service and the Ad Council.

Unplug is a public service campaign of the U.S. Forest Service and the Ad Council.

Summer is fast approaching but packing up the kids to head outside could be daunting, especially for those whose experience with outdoor activities is limited.

But don’t worry. With a little help and some simple planning, the whole crew will want to unplug and find activities that will invigorate not just the body, but the mind. The opportunities to show our kids how to eat healthy and be active can stay with them for a life time. Young children and the young at heart will enjoy summer days filled with picnics and outdoor barbecues that create great memories. Read more »

Smurfs Encourage Kids to Get Outdoors

Young Smurf fans visit the Forest Service’s booth during a community outreach event promoting the Discover the Forest campaign. (U.S. Forest Service photo)

Young Smurf fans visit the Forest Service’s booth during a community outreach event promoting the Discover the Forest campaign. (U.S. Forest Service photo)

Little blue gnome-like creatures helped the U.S. Forest Service kick off its latest campaign to get people out into the woods. Partnering with the Ad Council and Sony Pictures Entertainment, the Forest Service recently launched its Discover the Forest campaign featuring the Smurfs and their new movie, The Smurfs 2.

Studies have shown that the time children in the United States spend outdoors has declined 50 percent over the past 20 years. Population shifts to urban and suburban environments, an increase in children’s indoor activities, and a lack of awareness of, or access to, nearby nature locations have contributed to this trend. However, research shows there are many benefits to kids spending time in nature. Time spent outdoors gives children the ability to explore, use their imaginations, discover new wildlife and engage in unstructured and adventurous play. Read more »

Smokey Bear Gives Bear Hugs in New Wildfire Prevention Campaign

Imagine dousing your campfire then getting a big bear hug from Smokey Bear, the iconic symbol of wildfire prevention for nearly 70 years.

That’s the idea behind three videos in a new series of Smokey Bear public service advertisements released July 12, 2013, designed to raise awareness about wildfire prevention. The Smokey Bear campaign is the longest running PSA campaign in U.S. History. The new ads will feature his well-known tagline, “Only YOU can prevent wildfires.” The new twist is the bear hugs. Read more »

From Orphaned Cub to Internationally Known Forest Service Icon, Smokey Bear Turns 70 Years Old Next Year!

Arriving in Washington, DC, the little hotfoot victim was greeted by a pouring rain, Lyle F. Watts, Chief of the Forest Service (center) and Stanlee Ann Miller of Albuquerque. N.M., who represented the school children of her state. (U.S. Forest Service photo)

Arriving in Washington, DC, the little hotfoot victim was greeted by a pouring rain, Lyle F. Watts, Chief of the Forest Service (center) and Stanlee Ann Miller of Albuquerque. N.M., who represented the school children of her state. (U.S. Forest Service photo)

Sometimes, a story speaks for itself. Although Smokey Bear was created on August 9, 1944, when the U.S. Forest Service and the Ad Council agreed that a fictional bear named Smokey would be the symbol for their efforts to promote forest fire prevention – what later happened is simply amazing.

Imagine this. The year is 1950, and a fire has been spotted in the Capitan Mountains of New Mexico. The responding fire crew quickly realized that the blaze was more than they could handle. Word quickly spread that they needed help. Area forest rangers, Army soldiers, Native American crews and assorted state and local volunteers gathered together in an attempt to contain the inferno that was fueled by increasingly gusty winds. Read more »