America's ag promotion groups are dedicated to helping fuel and inspire active, health-conscious consumers. Photo courtesy of AMS.
If you’ve learned how to cut a mango from a magazine article, read about new fabrics on a website or heard about nutrition research on almonds from a health reporter on TV, chances are one of America’s ag promotion groups made that information possible and available. From the clothes you wear to the food you eat, these groups are leading efforts to research and promote food and fiber that fits your lifestyle. Read more »
The National Potato Board’s efforts to increase economic growth and market viability for American potato farmers have had an impact on the industry. In 2013, U.S. potato exports were a record $1.6 billion.
America’s ag promotion groups work to educate consumers, as well as research and promote our nation’s agricultural products. Whether potatoes or pork, mangos or cotton, soybeans or almonds, ag promotion groups help consumers make informed choices and learn about new products.
Although all ag promotion groups do have a similar goal and purpose – to pool their resources to increase demand and long-term economic growth for their industries – they all accomplish this in different ways, tailoring their efforts to apply strategies that work best for each commodity. Read more »