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Posts tagged: Agricultural Marketing Service

Super Bowl “Super Kid” Promotes Exercise, Healthy Eating

Meet Bobby, a “Super Kid” who champions nutritious food choices and physical activity for America’s school children. Photo courtesy of Fuel Up to Play 60.

Meet Bobby, a “Super Kid” who champions nutritious food choices and physical activity for America’s school children. Photo courtesy of Fuel Up to Play 60.

Minutes before the National Football League (NFL) teams of Super Bowl XLIX took the field, a middle school student from Orlando, Fla., had the honor of handing the game ball to an NFL official for the kickoff. But Bobby did much more than hand off that football. As this year’s NFL Play 60 “Super Kid,” the 12-year-old boy helped to inspire students across America to exercise daily and eat healthier foods.

He accomplished this feat through his relentless work with the Fuel Up to Play 60 (FUTP60) program, an outreach and education initiative founded by the National Dairy Council and the NFL, in collaboration with USDA. The program encourages youth in nearly 73,000 schools, representing almost 36 million students, to consume nutrient-rich foods—low-fat and fat-free dairy, fruit, vegetables and whole grains—and achieve 60 minutes of physical activity each day. Read more »

Turkey Tips Step 1: Shopping for Your Feast

-You’re certain you’ve thought of everything to make this year’s Thanksgiving meal a flawless success.

You’ve assigned your quarrelsome family members who passionately root for rival football teams to seats on opposite ends of the dinner table. You’re prepared to cook all of your guests’ favorite holiday dishes, and after years of practice, you finally feel like you’ve perfected the delicate art of carving a turkey. Yes, this year will be different. You won’t have to order a pizza and eat it with lumpy gravy like you did after last year’s cooking disaster! But while you may think you’ve thought of absolutely everything for the perfect Thanksgiving meal, you may have neglected some of the most important steps – those involving food safety. Read more »

Meeting Tomorrow’s Ag Leaders at the FFA Convention

Agriculture Secretary Tom Vilsack center with FFA award winners at the 84th Annual National Convention of the FFA on Thursday, Oct. 22, 2011, in Indianapolis, IN. Photo courtesy FFA.

Agriculture Secretary Tom Vilsack center with FFA award winners at the 84th Annual National Convention of the FFA on Thursday, Oct. 22, 2011, in Indianapolis, IN. Photo courtesy FFA.

Last week, Agricultural Marketing Service (AMS) representatives collaborated with bright, young agricultural leaders at the National FFA Convention. The event truly showcased talented youth from all over the country. Read more »

Connecting with Students, Shaping the Future of Agriculture

Fresno State University students Caitlin Guest (far left), Aki Dionisopoulos (center), and Amanda Jo Bettencourt (right) receive plaques from AMS.   These students were the 2011 recipients of the AMS Assistantship.  All three currently work with AMS.

Fresno State University students Caitlin Guest (far left), Aki Dionisopoulos (center), and Amanda Jo Bettencourt (right) receive plaques from AMS. These students were the 2011 recipients of the AMS Assistantship. All three currently work with AMS.

Fall is just around the corner and students across the country are back in school. At the USDA’s Agricultural Marketing Service (AMS), we are looking forward to our own school year activities. Read more »

New Handbook Shows Farmers’ Market Operators How to Participate in SNAP

Last summer, the USDA’s Agricultural Marketing Service (AMS), in collaboration with the Food and Nutrition Service (FNS), released  the Supplemental Nutrition Assistance Program (SNAP) at Farmers Markets: A How-To-Handbook.  The handbook assists farmers’ market operators and direct marketing farmers in determining the steps necessary to become authorized to participate in SNAP and, subsequently, the steps related to managing participation.

It includes tips and guidelines on how to make the program work successfully for vendors and customers.  The handbook also features a list of resources, a glossary of important terms, and several case studies from farmers markets that have successfully implemented EBT technology.  AMS’s USDA Farmers’ Market Directory is available online to locate farmers’ markets that accept nutrition assistance program benefits. Read more »

USDA Webinar Spreads the Word about the Specialty Crop Block Grant Program

The webinar talked about how the Specialty Crop Block Grant Program helps blueberries and other specialty crops remain competitive in the market.

The webinar talked about how the Specialty Crop Block Grant Program helps blueberries and other specialty crops remain competitive in the market.

The USDA’s Agricultural Marketing Service (AMS) recently hosted “Grant Opportunity: Enhancing the Competitiveness of Specialty Crops(use Playback option to hear webinar), the seventh in a series of webinars designed to educate the general public about federal fruit and vegetable programs. Read more »