Jack, the Fuel Up to Play 60 (FUTP 60) Program’s Delaware State Ambassador, visits Chicago’s “Bean” sculpture during the 2015 Fuel Up to Play 60 Student Ambassador Summit. Photo courtesy of Fuel Up to Play 60.
Meet Jack, a sixth-grader who is eager to become a school nutrition and fitness game changer. He is one of nearly 20,000 student ambassadors with Fuel Up to Play 60 (FUTP 60), a program launched by the National Dairy Council (NDC) and National Football League (NFL) in collaboration with USDA. FUTP 60 empowers youth like Jack to improve nutrition and physical activity at their schools and in their communities. Jack serves as student ambassador for his home state of Delaware.
In late July, he and a select group of top ambassadors trained like athletes at the 2015 Fuel Up to Play 60 Summit in Chicago—his first visit ever to the Windy City. In addition to playing flag football, making friends and having a great time, the ambassadors learned all about nutrition and the benefits of getting at least 60 minutes of daily physical activity. Most importantly, they learned the leadership and communication skills necessary to work with students and school staff to deliver FUTP 60 activities that meet their school’s wellness goals. Those goals could include introducing salad bars, planting and harvesting fruit and vegetables in a school garden or inviting an NFL player to talk about all aspects of wellness, to name a few. Read more »
June is Dairy Month! USDA Photo.
June is an eventful and versatile month—the start of warm summer days, school vacations, and holidays like Father’s Day and Flag Day. We also celebrate many unusual observances in June such as Heimlich Maneuver Day, National Yo-Yo Day, and National Donut Day. But who can enjoy a donut without a nice, cold glass of milk? June is the perfect month to combine the two as USDA joins the rest of the country in celebrating National Dairy Month.
For more than 75 years, we have celebrated dairy and all of its goodness during June. What started out as National Milk Month in 1937 to promote milk consumption and stabilize the dairy demand has turned into a month-long celebration and tradition that acknowledges the dairy industry’s contributions to the United States and around the world.
Dairy has played an important role in America’s history since before the Revolutionary War, but it was not until Read more »
Deputy Secretary Krysta Harden (center, first row) is thanked by AMS Administrator Anne Alonzo (far right, first row) and members of the AMS research and promotion team for speaking at the diversity and inclusion training event on Feb. 18, 2015. USDA photo.
USDA Secretary Tom Vilsack, Deputy Secretary Krysta Harden, and all of USDA are committed to supporting the next generation of farmers and ranchers and promoting diversity and inclusion in all sectors of agriculture. As Administrator of the Agricultural Marketing Service (AMS), I had the pleasure of advancing these important priorities during our Research and Promotion Program (R&P) board diversity and inclusion training session, held in Northern Virginia prior to the 2015 Agricultural Outlook Forum.
Meeting participants – including more than 50 board members and board staff from 20 of the 22 R&P boards that we oversee, AMS employees, and representatives of Certified Nominating Organizations – gathered to tackle a serious issue: how to recruit talented and diverse board members who are representative of the industries they serve. The R&P boards allow farmers and ranchers to pool their resources and set common goals to develop new markets and strengthen current markets for the commodities they grow or handle. Read more »
Meet Bobby, a “Super Kid” who champions nutritious food choices and physical activity for America’s school children. Photo courtesy of Fuel Up to Play 60.
Minutes before the National Football League (NFL) teams of Super Bowl XLIX took the field, a middle school student from Orlando, Fla., had the honor of handing the game ball to an NFL official for the kickoff. But Bobby did much more than hand off that football. As this year’s NFL Play 60 “Super Kid,” the 12-year-old boy helped to inspire students across America to exercise daily and eat healthier foods.
He accomplished this feat through his relentless work with the Fuel Up to Play 60 (FUTP60) program, an outreach and education initiative founded by the National Dairy Council and the NFL, in collaboration with USDA. The program encourages youth in nearly 73,000 schools, representing almost 36 million students, to consume nutrient-rich foods—low-fat and fat-free dairy, fruit, vegetables and whole grains—and achieve 60 minutes of physical activity each day. Read more »
USDA’s Agricultural Marketing Service (AMS) and its sister agencies work to keep markets open to U.S. products. Recently, an interagency team resolved an issue with Morocco, keeping a $126 million market open for American butter, cheese and other dairy products.
U.S. agricultural exports continue to be a bright spot for America’s economy, worth a record $152.5 billion in fiscal year 2014. That’s why USDA’s Agricultural Marketing Service (AMS) and its sister agencies work so hard to keep these export markets open. So in 2011, when Morocco requested that USDA use a new dairy export certificate that we could not endorse, we launched into action. Our goal was to protect an export market worth $126 million annually while preserving our close relationship with a valued trading partner.
Morocco is the 13th largest export market for our dairy products, and U.S. dairy exports are the fastest growing export category to that country. U.S. companies export many dairy commodities to Morocco, such as butter, cheese and skim milk powder, as well as dairy ingredients such as milk protein and whey protein products. Read more »
Almond growers are innovative in their water savings. This orchard uses micro-irrigation, which efficiently directs water. Photo courtesy of the Almond Board.
It takes a lot of hard work to make a living out of farming, to build a thriving agricultural business and it takes ingenuity. This is especially true in rural America, where dedicated farmers and ranchers rely on each other and the communities around them to fuel innovation and create opportunity. From nutritional research to competitions that promote sustainability and continued environmental care, ag promotion programs—with oversight from USDA’s Agricultural Marketing Service (AMS)—help American farmers make long-term investments that ensure a better future for everyone.
For more than 30 years, California almond growers have pooled their resources under the Almond Board, focusing on research and techniques to make the most of precious water resources. Efficient water use and irrigation management are vital to the success of California’s Central Valley almond growers, ensuring that consumer demand for almonds can be met sustainably. State-of-the-art farming and production developments over the past two decades have helped farmers reduce the amount of water they use per pound of almonds grown by 33 percent. Key strategies have included the wide adoption of micro-irrigation as well as advances in soil assessment and monitoring. Read more »