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Posts tagged: AMS

Super Bowl “Super Kid” Promotes Exercise, Healthy Eating

Meet Bobby, a “Super Kid” who champions nutritious food choices and physical activity for America’s school children. Photo courtesy of Fuel Up to Play 60.

Meet Bobby, a “Super Kid” who champions nutritious food choices and physical activity for America’s school children. Photo courtesy of Fuel Up to Play 60.

Minutes before the National Football League (NFL) teams of Super Bowl XLIX took the field, a middle school student from Orlando, Fla., had the honor of handing the game ball to an NFL official for the kickoff. But Bobby did much more than hand off that football. As this year’s NFL Play 60 “Super Kid,” the 12-year-old boy helped to inspire students across America to exercise daily and eat healthier foods.

He accomplished this feat through his relentless work with the Fuel Up to Play 60 (FUTP60) program, an outreach and education initiative founded by the National Dairy Council and the NFL, in collaboration with USDA. The program encourages youth in nearly 73,000 schools, representing almost 36 million students, to consume nutrient-rich foods—low-fat and fat-free dairy, fruit, vegetables and whole grains—and achieve 60 minutes of physical activity each day. Read more »

Avocados: Helping Draw up the Perfect Recipe for the Big Game

Avocado infographic.

The avocado is quickly becoming a Super Bowl fan favorite. In 2014, Americans consumed more than 104 million pounds of avocados during the game. Estimates indicate that more than 120 million pounds will be consumed during the week leading up to the game. Infographic courtesy of Hass Avocado Board. Click to enlarge.

The Super Bowl is next Sunday and people are busy making plans for the big game. For many, the most valuable player will be the avocado, which is quickly becoming a fan favorite.

In fact, it’s estimated that Americans will consume 120 million pounds or 240 million fresh avocados during the week leading up to the Super Bowl. This is a 20 percent increase from last year. It is also estimated that the amount of avocados consumed during the big game will be enough to fill an entire football field from end zone to end zone over 46 feet high. Read more »

USDA Seeks Variety to Help American Agriculture Flourish

Gardeners, farmers and dreamers are finding it’s a good time to think about the variety of seeds and plants for spring. AMS Plant Variety Protection Office (PVPO) grants certificates of intellectual property protection to encourage the development of new varieties of plants. Photo courtesy of Stacey Shintani.

Gardeners, farmers and dreamers are finding it’s a good time to think about the variety of seeds and plants for spring. AMS Plant Variety Protection Office (PVPO) grants certificates of intellectual property protection to encourage the development of new varieties of plants. Photo courtesy of Stacey Shintani.

While most of the country is braving cold and blustery winter conditions, farmers and gardeners are busy looking ahead to the spring. They are contemplating the variety of seeds or the plants that they will use. The USDA’s Agricultural Marketing Service (AMS) increases the options for our farmers, gardeners, and plant breeders by making sure there is an abundance of varieties available.

We do this through our Plant Variety Protection Office (PVPO), which grants certificates of intellectual property protection to developers of new plant varieties. These certificates enable breeders to market their variety exclusively for 20 years. The protection is an incentive for the development of new and improved varieties. Read more »

Helping Ag Businesses Reflect on their Accomplishments and Look to the Future

Lamb Locator screenshot

The American Lamb Board’s Lamb Locator provides locations where lamb fans can enjoy this tasty product. Not only does the Lamb Locator list farmers markets, grocers, butchers and restaurants selling American lamb, it also includes a list of wholesale suppliers. Photo courtesy of the American Lamb Board.

Reflection, celebration, and ambition are hallmarks of entering a new year. We reflect on the challenges we faced, celebrate our accomplishments, and set goals for the future. For businesses, a common goal is finding new ways to satisfy ever-changing consumer demands. Our nation’s farmers and ranchers rely on research and promotion programs to help meet these demands, connecting consumers to their quality products. With a focus on highlighting quality products and building consumer trust, many research and promotion groups embarked on new initiatives and continued to expand on others in 2014.

Success for agricultural businesses often depends on their ability to provide consumers more information. The American Lamb Board accomplishes this by providing locations where lamb fans can enjoy this tasty product. Not only does the Lamb Locator list farmers markets, grocers, butchers and restaurants selling American lamb, it also includes a list of wholesale suppliers. Making this information available to the public helps more and more people enjoy quality lamb products that are produced by American farmers and ranchers. Read more »

USDA Foods Hatches New Chicken Product for Schools

USDA’s new unseasoned chicken strip provides school chefs with versatile and healthy options.

USDA’s new unseasoned chicken strip provides school chefs with versatile and healthy options.

School lunches have evolved since many of our childhood days to keep pace with new dietary guidelines and school meal patterns, but one food has been an enduring component: chicken.  The popular protein graces the center of the plate in a variety of forms and flavors, and the new USDA Foods unseasoned chicken strip provides school nutrition professionals with a versatile and healthy option to add to their recipes.  USDA develops new products for the National School Lunch Program (NSLP) based on feedback from states and school districts.  Here’s a behind-the-scenes look at how chicken flies the coop from farms to a pilot program to cafeterias across the country.

Did you know that on any given day, USDA Foods comprise 15 to 20 percent of the value of food served on the lunch line, or that the School Year 2015 Foods Available List contains more than 200 options?  For more than 70 years, USDA has provided states with 100 percent American grown food for school lunches to support the dual mission of strengthening our nutrition safety net and supporting American agriculture.  The unseasoned, non-breaded chicken strip is just the latest contribution to a long history of providing nutritious foods for school meals. Read more »

Livestock Mandatory Reporting – Bringing Transparency to the Marketplace

Livestock grazing.

The purpose of the program is to provide marketing information for cattle, swine, lamb, and livestock products that can be readily understood and utilized by producers. USDA Photo Courtesy of the National Organic Program.

The Livestock Mandatory Price Reporting (LMR) Program was established to expand pricing information available in the livestock industry. Part of USDA Market News data, the information is distributed by the Agricultural Marketing Service (AMS) and allows analysts to dive in head first and fulfill all of their number crunching ambitions.

The purpose of the program is to provide marketing information for cattle, swine, lamb, and livestock products that can be readily understood and utilized by producers. Livestock Mandatory Reporting encourages competition in the marketplace by vastly improving price and supply data, bringing transparency, breadth and depth to market reporting. The program gets its authority through the Livestock Mandatory Reporting Act of 1999, which must be reauthorized by Congress every five years. The program is up for reauthorization in September 2015. Read more »