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Posts tagged: AMS

100 Years of USDA Market News: The Trusted Source – Then, Now and Always

In 1915, the first USDA Market News report was sent by telegraph, letting buyers and sellers across the country know the price of strawberries in Hammond, Louisiana. A century later, the impact of USDA Market News reports is clear. Through USDA Market News, AMS provides timely, reliable, unbiased data that serves as the information lifeline for America’s agricultural economy. Each year, AMS issues more than 250,000 reports that get more than 53 million views. (Click to enlarge)

In 1915, the first USDA Market News report was sent by telegraph, letting buyers and sellers across the country know the price of strawberries in Hammond, Louisiana. A century later, the impact of USDA Market News reports is clear. Through USDA Market News, AMS provides timely, reliable, unbiased data that serves as the information lifeline for America’s agricultural economy. Each year, AMS issues more than 250,000 reports that get more than 53 million views. (Click to enlarge)

Have you ever wondered how American farmers and businesses track the price of their commodities?  Today, farmers, ranchers, and the entire agricultural supply chain turn to USDA Market News – administered by my agency, the Agricultural Marketing Service (AMS) – for timely, reliable, unbiased data that serves as the information lifeline for America’s agricultural economy.

But 100 years ago, everyone was in the dark about how much things cost.  That’s why, in 1915, the first USDA Market News report was sent by telegraph, letting buyers and sellers across the country know the price of strawberries in Hammond, Louisiana. Read more »

Grant Workshops Continue USDA’s Solid Investment into Local Food Sector

Last year, AMS awarded over $27 million in competitive grants to expand marketing opportunities through the new Farmers Market and Local Food Marketing Promotion Program. The AMSTA Project will help potential grant applicants understand how to develop and submit solid grant applications for the Farmers Market and Local Food Promotion Program. Photo courtesy of Danie Becknell.

Last year, AMS awarded over $27 million in competitive grants to expand marketing opportunities through the new Farmers Market and Local Food Marketing Promotion Program. The AMSTA Project will help potential grant applicants understand how to develop and submit solid grant applications for the Farmers Market and Local Food Promotion Program. Photo courtesy of Danie Becknell.

A year ago, President Obama signed the Agricultural Act of 2014 (Farm Bill) into law. Equipped with resources from the Bill, USDA continues to support the growth of farmers markets and local and regional food systems. In fact, last year the Agricultural Marketing Service (AMS), awarded over $27 million in competitive grants to expand marketing opportunities through the new Farmers Market and Local Food Marketing Promotion Program.

In addition to financial investments into our communities, we also invest our time and expertise to help farmers, ranchers and others strengthen the local and regional food sector and the communities it supports. That’s why we’re excited to begin a series of grant writing workshops with our sister agency, the National Institute of Food and Agriculture (NIFA). Read more »

Super Bowl “Super Kid” Promotes Exercise, Healthy Eating

Meet Bobby, a “Super Kid” who champions nutritious food choices and physical activity for America’s school children. Photo courtesy of Fuel Up to Play 60.

Meet Bobby, a “Super Kid” who champions nutritious food choices and physical activity for America’s school children. Photo courtesy of Fuel Up to Play 60.

Minutes before the National Football League (NFL) teams of Super Bowl XLIX took the field, a middle school student from Orlando, Fla., had the honor of handing the game ball to an NFL official for the kickoff. But Bobby did much more than hand off that football. As this year’s NFL Play 60 “Super Kid,” the 12-year-old boy helped to inspire students across America to exercise daily and eat healthier foods.

He accomplished this feat through his relentless work with the Fuel Up to Play 60 (FUTP60) program, an outreach and education initiative founded by the National Dairy Council and the NFL, in collaboration with USDA. The program encourages youth in nearly 73,000 schools, representing almost 36 million students, to consume nutrient-rich foods—low-fat and fat-free dairy, fruit, vegetables and whole grains—and achieve 60 minutes of physical activity each day. Read more »

Avocados: Helping Draw up the Perfect Recipe for the Big Game

Avocado infographic.

The avocado is quickly becoming a Super Bowl fan favorite. In 2014, Americans consumed more than 104 million pounds of avocados during the game. Estimates indicate that more than 120 million pounds will be consumed during the week leading up to the game. Infographic courtesy of Hass Avocado Board. Click to enlarge.

The Super Bowl is next Sunday and people are busy making plans for the big game. For many, the most valuable player will be the avocado, which is quickly becoming a fan favorite.

In fact, it’s estimated that Americans will consume 120 million pounds or 240 million fresh avocados during the week leading up to the Super Bowl. This is a 20 percent increase from last year. It is also estimated that the amount of avocados consumed during the big game will be enough to fill an entire football field from end zone to end zone over 46 feet high. Read more »

USDA Seeks Variety to Help American Agriculture Flourish

Gardeners, farmers and dreamers are finding it’s a good time to think about the variety of seeds and plants for spring. AMS Plant Variety Protection Office (PVPO) grants certificates of intellectual property protection to encourage the development of new varieties of plants. Photo courtesy of Stacey Shintani.

Gardeners, farmers and dreamers are finding it’s a good time to think about the variety of seeds and plants for spring. AMS Plant Variety Protection Office (PVPO) grants certificates of intellectual property protection to encourage the development of new varieties of plants. Photo courtesy of Stacey Shintani.

While most of the country is braving cold and blustery winter conditions, farmers and gardeners are busy looking ahead to the spring. They are contemplating the variety of seeds or the plants that they will use. The USDA’s Agricultural Marketing Service (AMS) increases the options for our farmers, gardeners, and plant breeders by making sure there is an abundance of varieties available.

We do this through our Plant Variety Protection Office (PVPO), which grants certificates of intellectual property protection to developers of new plant varieties. These certificates enable breeders to market their variety exclusively for 20 years. The protection is an incentive for the development of new and improved varieties. Read more »

Helping Ag Businesses Reflect on their Accomplishments and Look to the Future

Lamb Locator screenshot

The American Lamb Board’s Lamb Locator provides locations where lamb fans can enjoy this tasty product. Not only does the Lamb Locator list farmers markets, grocers, butchers and restaurants selling American lamb, it also includes a list of wholesale suppliers. Photo courtesy of the American Lamb Board.

Reflection, celebration, and ambition are hallmarks of entering a new year. We reflect on the challenges we faced, celebrate our accomplishments, and set goals for the future. For businesses, a common goal is finding new ways to satisfy ever-changing consumer demands. Our nation’s farmers and ranchers rely on research and promotion programs to help meet these demands, connecting consumers to their quality products. With a focus on highlighting quality products and building consumer trust, many research and promotion groups embarked on new initiatives and continued to expand on others in 2014.

Success for agricultural businesses often depends on their ability to provide consumers more information. The American Lamb Board accomplishes this by providing locations where lamb fans can enjoy this tasty product. Not only does the Lamb Locator list farmers markets, grocers, butchers and restaurants selling American lamb, it also includes a list of wholesale suppliers. Making this information available to the public helps more and more people enjoy quality lamb products that are produced by American farmers and ranchers. Read more »