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Posts tagged: AMS

Celebrating the Blueberry’s 100th Birthday

AMS Fruit and Vegetable Program Deputy Administrator Charles Parrott and AMS Fruit and Vegetable Program Research and Promotion Program Director Heather Pichelman (right) enjoying the blueberry celebration at the USDA Farmers Market

AMS Fruit and Vegetable Program Deputy Administrator Charles Parrott and AMS Fruit and Vegetable Program Research and Promotion Program Director Heather Pichelman (right) enjoy the blueberry celebration at the USDA Farmers Market. They stopped by the Blueberry Council’s booth to meet Melissa Mowery (second from left) and Toni Austin (second from right), representatives from the Blueberry Council’s Public Relations team.

They often say big things come in small packages. That is the case for the highbush blueberry, a fruit that is only small in stature. July is National Blueberry Month and people all over the world are busy enjoying blueberry-inspired fruit salads, smoothies, and other refreshing foods. In addition to this month-long celebration, blueberry fans have another reason to get excited – the 100th anniversary of commercial blueberries.

The blueberry’s journey from farm to table began in 1916 in Whitesbog, N.J., when Elizabeth White teamed up with USDA botanist Frederick Coville to go against conventional wisdom and breed a variety of wild blueberries to be sold on the market. The blueberry’s 100-year history contains many milestones. This includes being named the official state berry of New Jersey, an iconic appearance in the classic Willy Wonka movie, and being planted in the White House kitchen garden. Read more »

“Hot & Cold” Music, Food and Fun on the Menu for July 17th USDA Farmers Market at Night

USDA Farmers Market Hot and Cold infographic

In Washington DC? Bring your dancing shoes and join the USDA Farmers Market at Night on Friday, July 17 from 5 to 8 PM! (Click to enlarge)

If you’re in the Washington, DC-area on Friday, July 17, join us between 5 p.m. and 8 p.m. outside USDA Headquarters at 12th and Independence Avenue, S.W., near the Smithsonian Metro stop.  Bring your dancing shoes, friends and appetite.  We’ll be holding the third in a series of 6 monthly USDA Farmers Market at Night.  The July night market’s “Hot & Cold” theme will feature Brazilian Music, local food trucks and free blueberry ice cream.

Farmers markets across the country are gathering places where local food producers are building successful businesses and bringing fresh, local food to neighborhoods across the country. As the demand for local food continues to increase, farmers markets are maturing from small stands to entertainment destinations with extended hours, live music, and a variety of local products. Read more »

USDA Program Helps High School Students Realize Ag Jobs are Everywhere

Summer student interns Joe Dionne and Elliot Alexander; Specialty Crops Inspection Division Assistant Central Region Branch Chief Phil Bricker; AMS Fruit and Vegetable Program Associate Deputy Administrator Chris Purdy

This summer, several employees joined our staff as interns in our New York, Chicago, and Philadelphia locations. The program allows students to gain practical work experience while the agency helps develop future leaders. (Pictured left to right): Summer student interns Joe Dionne and Elliot Alexander; Specialty Crops Inspection Division Assistant Central Region Branch Chief Phil Bricker; AMS Fruit and Vegetable Program Associate Deputy Administrator Chris Purdy. (AMS photo)

Here at the USDA’s Agricultural Marketing Service (AMS), one of the many benefits of creating marketing opportunities for ag businesses is seeing first-hand how the industry supports 1 in 12 jobs all over the country. In addition to feeding the world, the ag industry continues to be the strong backbone in our nation’s economy – in both rural and urban areas. To help continue this trend, we set out to groom the next generation of ag leaders. Our Fruit and Vegetable Program developed a strong relationship with high schools in a couple of the country’s largest cities, allowing students to work with the agency while still enrolled in high school.

We started in New York City, home of the Hunt’s Point Terminal Market – the nation’s largest wholesale produce market – so that students at John Bowne High School could get their feet wet in the agriculture industry. We did this by offering the students the opportunity to come on board as interns for our Specialty Crops Inspection Division (SCI). Employees in this division inspect produce entering and leaving Hunt’s Point, which employs more than 10,000 people and generates $2 billion in sales annually. Thanks to a budding relationship with this school featuring a strong ag curriculum, students can now get practical work experience while in school. Read more »

In Conversation with #WomeninAg: Casey Cox

Casey Cox, Executive Director of the Flint River Soil and Water Conservation District, in front of trees

Casey Cox, Executive Director of the Flint River Soil and Water Conservation District, in front of trees.

As part of our ongoing #womeninag series, we are highlighting a different leading woman in agriculture each month.  This month, we profile Casey Cox, the Executive Director of the Flint River Soil and Water Conservation District. In this role, she manages the Flint River Partnership, an agricultural water conservation initiative formed by the Flint River SWCD, USDA’s Natural Resources Conservation Service, and The Nature Conservancy.

Casey is also learning her family’s farm operation Longleaf Ridge, and will be the sixth generation of her family to farm along the Flint River. Upon receiving a Bachelor of Science in Natural Resource Conservation from the University of Florida, she returned to South Georgia to support agriculture and ongoing conservation efforts in her local community. Read more »

Big Data for Small Producers – USDA Market News Now Covers 85 Farmers Markets

The Des Moines Farmers Market

As local and regional food systems continue to expand, so does the need for reliable market data. USDA Market News now captures data on over 85 farmers markets in the U.S. Pictured here is the Des Moines Farmers Market, which draws an average of 20,000 visitors a weekend. Photo courtesy of Des Moines, Iowa Farmers Market.

Farmers markets are an important part of local and regional food systems.  Nationwide, 150,000 farmers and ranchers are selling their products directly to consumers to meet the growing demand for local food.  Many sell their products at farmers markets, which can be a catalyst for future growth. 

According to USDA’s National Farmers Market Directory, there are over 8,400 farmers markets across the country serving as community gathering places where America’s food producers are building successful businesses and bringing fresh, local food to their communities.  As local and regional food systems continue to expand, so does the need for reliable market data. Read more »

Family Values Produce Success for Sorghum Industry Leader

Verity Ulibarri

Verity Ulibarri is the vice president for Farm Credit of New Mexico and a board director for the Sorghum Checkoff. Ulibarri is a fifth-generation farmer who always wanted to be a farmer.

Meet Verity Ulibarri

Family values have proven to be the source of Verity Ulibarri’s success. As the vice president for Farm Credit of New Mexico and a board director for the Sorghum Checkoff, the sorghum producer from New Mexico is making strides in the agriculture industry.

Ulibarri, a fifth-generation farmer, said she always wanted to be a farmer. She and her husband, Anthony, started their own farming operation in 2011. They grow sorghum and wheat and run stocker cattle on approximately 1,700 acres of land. Read more »