Given the size and growth of the U.S. Hispanic population and its purchasing power, the Hispanic community is a key driver of the growth of U.S. consumer markets, including our organic market.
On behalf of the Agricultural Marketing Service’s National Organic Program (NOP), please join us as we continue celebrating National Hispanic Heritage Month. The month-long observance, that occurs every year from September 15 through October 15, celebrates the cultures and traditions of Americans who trace their roots to Spain, Mexico, and the Spanish-speaking nations of Central America, South America and the Caribbean. At the NOP, increasing our appreciation of Hispanic cultures as well as our connections with Hispanic people are essential for our success.
There is much that we have done and continue to do in serving Hispanic stakeholders. The USDA organic regulations, as well as the National Organic Program Handbook – which contain USDA organic standards, guidance documents, policy memos and instructions – are available in Spanish. In addition, our recent Sound and Sensible initiative resources, which are helping make organic certification more accessible, attainable and affordable for small producers and processors, also include resources in Spanish. Read more »
Dado el tamaño y el crecimiento de la población hispana en los Estados Unidos y su poder adquisitivo, la comunidad hispana es un motor clave del crecimiento de los mercados nacionales de consumo, incluyendo nuestro mercado de productos orgánicos.
De parte del Programa Nacional Orgánico (NOP, por sus siglas en inglés) del Servicio de Comercialización Agrícola (AMS, por sus siglas en inglés), por favor, únase a nosotros a medida que continuamos celebrando el Mes Nacional de la Herencia Hispana. La observancia de un mes, realizada todos los años del 15 de septiembre al 15 de octubre, celebra las culturas y tradiciones de los estadounidenses que tienen sus raíces en España, México y países de habla hispana de América Central, América del Sur, y el Caribe. En el NOP, el aumentar nuestra apreciación de las culturas hispanas igual que nuestras conexiones con los hispanos es esencial para nuestro éxito.
Es mucho lo que hemos hecho y seguimos haciendo para servir participantes hispanos. Las regulaciones orgánicas del USDA, así como el Manual del Programa Nacional Orgánico – que contienen los estándares orgánicos, documentos de orientación, memorandos de política e instrucciones – están disponibles en español. Además, nuestra reciente iniciativa orgánica “Sound and Sensible,” que ayuda a que la certificación orgánica sea más accesible, alcanzable y asequible para pequeños productores y procesadores, también incluye recursos en español. Read more »
Kansas State University used a FSMIP grant to develop social media strategies for rural businesses to expand their customer base.
From Facebook to Snapchat, rural businesses are exploring how to use social media to improve their customer’s experience and expand their customer base. Over the last eight years, USDA and the Obama Administration have partnered with rural communities to build more opportunities that support rural small business owners, farmers and ranchers through applied research. Today USDA awarded nearly $1 million in Federal-State Marketing Improvement Program (FSMIP) grants to support market research to strengthen markets for U.S. agricultural products domestically and internationally.
Administered by USDA’s Agricultural Marketing Service (AMS), FSMIP projects make a real difference to diverse stakeholders and largely benefit rural communities. For example, in 2013, FSMIP awarded a 2-year grant to Kansas State University to develop social media strategies for small green businesses, including nurseries, garden centers and lawn care operations, and to explore the potential of social media to expand their markets and profitability. Social media holds promise as a strategy for these rural businesses which frequently have a small customer base and struggle to be profitable throughout the year, given the seasonal nature of their business. Through social media, business owners could reach more potential customers for little to no cost but they often do not know how or why they should use these tools. Read more »
Despite the overwhelming challenges faced by its members and descendants over nearly 200 years, the MBCI continues to cultivate their heritage, freedom and self-determination.
USDA invited A-dae Romero-Briones, member of the National Organic Standards Board (NOSB), to be a guest author for this blog. The NOSB provides critical support to the USDA and the organic community. We thank the NOSB for their commitment to the organic community, and the integrity of the organic label.
In 2012, members of the Mississippi Band of Choctaw Indians (MBCI) established Choctaw Fresh Produce to help overcome employment and health challenges on their reservation. Today, by creating jobs and producing healthy foods on tribal lands, Choctaw Fresh Produce is also helping empower and transform their tribal communities.
The MBCI is a Federally-recognized Indian tribe of approximately 10,000 members that reside in eight reservation communities on 35,000 acres of trust land across ten counties in east central Mississippi. The MBCI are the descendants of the Choctaw that refused to be removed from their ancestral lands and relocated to land in what is now Oklahoma. Prior to the mass relocations known as the Trails of Tears that began in 1830, the Choctaw were dedicated to agriculture, hunting, and trade over what is now most of Mississippi. Read more »
Visitors to USDA’s Farmers Market on Sept. 30, 2016, weren’t playing Pokemon. They were helping with a behavioral economics field study about food choices. (Ken Melton, USDA)
This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.
What were visitors to USDA’s Farmers Market on Friday, Sept. 30, doing with the iPads they were holding? They certainly weren’t playing Pokemon Go! Instead, they were participating in a behavioral economics study about food choices.
The USDA Farmers Market, managed by USDA’s Agricultural Marketing Service (AMS) and located just steps from the National Mall in downtown Washington, D.C., is a “living laboratory” for farmers markets around the country. It’s also a great place to learn about the factors that influence customers’ buying decisions. Read more »
Agriculture Secretary Tom Vilsack, greets military veterans James Youngblood, Staff Sergeant, United States Army, Cari Bains, Staff Sergeant, United States Army, Charles Horton Sr., Master Sergeant, United States Air Force, Jeffrery Dezort, Corporal, United States Marine Corps, Paul Derdzinski, Staff Sergeant, United States Army and Anthony Williams, Sergeant First Class, United States Army comprising the inaugural cohort of the United States Department of Agriculture (USDA) Agricultural Commodity Grader Apprenticeship Program at the USDA in Washington, DC on Mon., Oct. 3, 2016. The program is a Department of Labor (DOL) Registered Apprenticeship providing technical training and professional development to prepare employees to serve American agriculture. After successfully completing the 12-month pilot program, the apprentices will have a nationally recognized Department of Labor Apprentice Accreditation and the skills and training for professional success. USDA Photo by Ken Melton.
Over the last eight years, we’ve seen an increase in the number of veterans turning to agriculture for their post-service career. While many choose farming and ranching, others seek employment in the agriculture industry as well as federal service. USDA employs more than 11,000 veterans, and we’re looking to increase that number through a new apprenticeship program.
The program, which is being launched this week by USDA’s Agricultural Marketing Service (AMS) in partnership with the Department of Labor (DOL) and the Department of Veterans Affairs (VA), is a registered national apprenticeship that will grow a pool of talent for USDA. Although it is open to anyone interested in a career in agriculture, we are especially proud that it offers America’s veterans one more way to join our ranks. Read more »