Digital strategies help promote U.S. food and agricultural products online to Chinese consumers. Since becoming the world’s largest e-commerce market in 2013, online shopping in China has continued to thrive.
In the United States, farming and technology go hand-in-hand in production agriculture. Technology helps improve productivity, efficiency and safety. Now, we’re discovering new ways that technology and digital strategies can offer similar benefits when marketing U.S. farm and food products overseas.
I recently led a group of women agricultural leaders on a trade mission to Shanghai and Hong Kong in China. One of the most interesting things we saw and learned was how e-commerce is paving the way for Chinese consumers to gain quick and easy access to high-value U.S. food and agricultural products. As a young, Chinese shopper explained to me, he purchases nearly 80 percent of his groceries online – skipping the trip to a traditional wet market or Western-style grocery store. Read more »
FAS Administrator Phil Karsting shows one example of U.S. organic produce from Earthbound Farms, now available at the Gourmet Market at Siam Paragon shopping complex in Bangkok. Photo credit: U.S. Embassy Bangkok, Thailand
In mid-August, I traveled to Southeast Asia and witnessed firsthand the great strides being made to help increase food security and trade. I also came to appreciate the immense potential for future trade opportunities in the area. I returned with a reaffirmed sense of urgency to continue building upon recent gains in trade with Thailand.
Thailand purchased a record $1.7 billion in food and agricultural products last year from the United States, making it our 13th largest export market. Overall, U.S. agricultural exports to Thailand have grown by more than 150 percent over the past decade. Throughout my visit, growing demand for both U.S. bulk commodities and consumer products was very clear. Read more »
Dane International Commodities, Inc., a Philippine importer specializing in the supply of U.S. nuts, California raisins, other dried fruits and food ingredients, showcases its products to food franchises attending a marketing event in Manila organized by the USDA Foreign Agricultural Service.
As the largest U.S. food and beverage export market in Southeast Asia and one of the fastest-growing markets in the world, the Philippines is attracting top food franchises. To showcase these new market opportunities, the USDA Foreign Agricultural Service (FAS) and U.S. Commercial Service offices in Manila organized a first-ever cooperative marketing event for the country.
Supported by the Philippine Franchise Association and the Hotel and Restaurant Purchasing Managers Association of the Philippines, the event brought together more than 15 importers and 180 key decision makers of U.S. and Philippine-grown food franchises. Not only did the event showcase the availability, quality and uses of U.S. fine foods and beverages, it also linked importers with food franchises and helped them identify market access issues, trends and new trade opportunities. Read more »
Staff from the ALB Ohio Eradication Program with the wrapped Volkswagen beetle.
…the Volkswagen beetle that is. You might have if you were in Ohio the last few weeks.
As part of the efforts to raise awareness about the invasive Asian longhorned beetle (ALB), a non-native insect originating from Asia that is attacking and killing out native U.S. trees, the USDA’s Animal and Plant Health Inspection Service (APHIS) wrapped a Volkswagen beetle to look like Asian longhorned beetle. The moving advertisement was part of a campaign meant to help inform residents about the beetle infestation in Ohio. Read more »
Kizable LLC’s Brian Shroeder (far left) and Michael Busby (third from left) take a moment during the Southeast Asia ATM to introduce Under Secretary Michael Scuse to one of the company’s one-on-one business meeting counterparts in the Philippines.
Southeast Asia is a rapidly growing market for U.S. farm and food products, and exporters like Florida-based Kizable Kandy are eager to meet the demand.
But Brian Schroeder, Kizable’s director, noticed his company had a gap when it came to Southeast Asia. Kizable currently ships its candy, which comes in fun, designer tins, to more than 30 countries around the world – but it didn’t have a solid customer base in Southeast Asia, despite the region’s strong economic growth and increasing demand for high-value products. Read more »
Fiscal Year (FY) 2014 saw the United States once again make significant gains in the international trade as USDA expanded opportunities for American producers overseas. In FY14 American farmers and ranchers exported a record $152.5 billion of food and agricultural goods to consumers worldwide, an $11.6 billion increase over FY13’s figures.
USDA plays a key role in fostering American agricultural exports by opening new markets for our producers and ensuring their products meet foreign requirements for import. As a result of these efforts, U.S. agricultural exports now drive overall U.S. economic growth by supporting nearly 1 million American jobs on and off the farm. These trade efforts also contribute to a strong rural economy, which is critical to the overall economic health of the United States. Read more »