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Posts tagged: ATO Shanghai

U.S. Fresh Fruit a Hit with Chinese Consumers

In August, 1,900 boxes of U.S. cherries from Northwest Cherries were sold in less than 30 minutes after they were featured on the popular Chinese television shopping channel OCJ. This impressive sales feat was made possible because of a partnership between USDA’s Agricultural Trade Office in Shanghai, China and Chinese produce retailer FruitDay.com, which has had enormous success selling U.S. fruit on television and online. (Photos courtesy of the Agricultural Trade Office Shanghai Staff)

In August, 1,900 boxes of U.S. cherries from Northwest Cherries were sold in less than 30 minutes after they were featured on the popular Chinese television shopping channel OCJ. This impressive sales feat was made possible because of a partnership between USDA’s Agricultural Trade Office in Shanghai, China and Chinese produce retailer FruitDay.com, which has had enormous success selling U.S. fruit on television and online. (Photos courtesy of the Agricultural Trade Office Shanghai Staff)

For the past two years, our Agricultural Trade Office (ATO) in Shanghai, China has built a partnership with FruitDay.com, an online produce company that has thrived by harnessing the impressive power of internet and TV retailing to reach Chinese consumers. Read more »