(Left to right) Dr. Craig Morris, Deputy Administrator, Livestock, Poultry, and Seed Program; Angie Snyder, Associate Deputy Administrator, Livestock, Poultry, and Seed Program; Administrator Starmer; and Jamie Mitchell from Fair Oaks Farms.
At the Agricultural Marketing Service and across USDA, we often talk about the fact that the face of American agriculture is changing. The ranks of our farmers, especially young and beginning farmers, include a growing number of women, people of color, veterans or folks in their second careers. So-called “traditional” agriculture defies the term as it pursues new strategies, new products, and new markets. Across the country, agriculture is diversifying and evolving to meet changing consumer demands.
I saw the new face of agriculture last week during travels to Illinois and Indiana. My first stop was a roundtable on Women in Agriculture held at FarmedHere in Bedford Park, Illinois, about 15 miles from Chicago. Twenty or so women gathered to talk about their farming goals and to hear about how USDA could support them. This topic is close to my heart – I’m a New Hampshire native, a state with the second highest percentage of women farmers in the country. The women around the table with me represented the new face of ag, but so too did the setting – an indoor, vertical farm that produces basil and microgreens in a facility designed to reduce energy costs and shrink the carbon footprint of growing food. FarmedHere is managed by Megan Klein, an attorney by training who found her calling in urban agriculture and became part of this “new face.” Read more »
Livestock correlations, like the one held at Penn State, are one way that USDA Market News ensures the accuracy and consistency in its reports. The correlation allowed reporters to compare live animal assessments and grades with the post-slaughter assessment and grades of the same animals.
During its 100 years of serving the livestock industry, USDA Market News – part of USDA’s Agricultural Marketing Service (AMS) – has prided itself in creating transparency and clarity in the marketplace by allowing all industry stakeholders to have the same information about the market at the same time. The entire agricultural supply chain relies on USDA Market News for timely, unbiased data. Without this free service, information would not be available to everyone equally, making USDA Market News a vital lifeline for America’s agricultural economy.
Over the years, countless changes have occurred in the livestock industry – like the way that livestock standards are applied and the way market reporting is conducted. To keep up with these changes, livestock correlations are held to assure the industry that all USDA market reporters are applying the USDA’s livestock grades and standards consistently and accurately. Read more »
Here at AMS, one of the many benefits of creating marketing opportunities for ag businesses is seeing first-hand how the industry supports 1 in 12 jobs all over the country.
For many years, USDA’s Agricultural Marketing Service (AMS), through its Livestock, Poultry, and Seed Program, has been actively involved in the Intercollegiate Meat Judging Program. The program serves as a tool to recruit and train future leaders in the meat and livestock industry. Judging is a competitive event for youth through college students and it has a rich history in the U.S. meat industry – and here at AMS.
The program originally started in 1926 at the International Livestock Exposition in Chicago, and was sponsored by the National Live Stock and Meat Board. Contests have been held every year since 1926, with the exception of the war years. Read more »
Being an integral part of this international effort ensures that the American meat industry is represented and remains competitive in markets all over the world. Pictured here is Craig Morris at a UNECE meeting.
USDA’s Agricultural Marketing Service (AMS) has the vital mission of administering programs that help market American agricultural products competitively in the global marketplace. One of the ways AMS meets this mission is through the development of our own globally recognized meat standards, developed by the program I oversee, the AMS Livestock, Poultry and Seed Program. However, separately, AMS works to achieve our mission through our participation and leadership in international standards setting organizations such as the UNECE.
For many years, I have represented the U.S. as the Vice-Chairperson of the Economic Commission for Europe (UNECE) Specialized Section on Standardization of Meat. UNECE is one of the many sections of the United Nations (UN), and facilitates international trade by developing agricultural quality standards. Read more »
A 2011 FSMIP grant awarded Michigan State University matching funds to develop a pilot project to explore ways to improve local and regional beef production and marketing systems. Photo courtesy of Michigan State University.
It is amazing to see such an array of meats available in today’s grocery stores. Traveling across the country in my role at USDA, I hear from so many folks that want to know where their beef comes from, what the animal was fed or how was it raised. I also know farmers have a real commitment to their crops and animals and are happy to share their stories with customers.
Farmers markets are one way for small producers to tell consumers directly where their products were grown or raised. However, mid-sized farms face unique challenges as they are too large to dedicate the time and resources to participate in farmers markets, but too small to compete effectively in large commercial markets. New technology could make connecting consumers to mid-sized farmers easier no matter where meat is purchased. Read more »
In January, the United States and Japan concluded nearly two years of negotiations to re-open the Japanese market to U.S. processed beef products. These efforts ensured that, for the first time since 2003, all products from U.S. cattle less than 30 months of age would be eligible for export to Japan. Japan is the United States’ largest beef export market, valued at nearly $1.6 billion in 2014.
In February, the FAS Office of Agricultural Affairs in Tokyo was understandably excited to learn that Perky Jerky, a Colorado-based company, was interested in bringing its beef jerky to FOODEX 2015, the largest food tradeshow in Asia drawing almost 3,000 exhibitors from 79 countries. The value of exhibiting at FOODEX is considerable, as over 75,000 trade professionals from Japan, North Asia, Southeast Asia, and around the world would attend the show. The only problem was that FOODEX was scheduled to begin in less than two weeks, and the beef jerky hadn’t even been produced yet. Bringing a new-to-market product to Japan in less than two weeks would be a daunting task under normal conditions, but late February was anything but normal as Japanese customs and quarantine officials were busy clearing an enormous volume of products for the nearly 2,300 other international exhibitors from 79 countries participating at FOODEX. Read more »