Here at AMS, one of the many benefits of creating marketing opportunities for ag businesses is seeing first-hand how the industry supports 1 in 12 jobs all over the country.
For many years, USDA’s Agricultural Marketing Service (AMS), through its Livestock, Poultry, and Seed Program, has been actively involved in the Intercollegiate Meat Judging Program. The program serves as a tool to recruit and train future leaders in the meat and livestock industry. Judging is a competitive event for youth through college students and it has a rich history in the U.S. meat industry – and here at AMS.
The program originally started in 1926 at the International Livestock Exposition in Chicago, and was sponsored by the National Live Stock and Meat Board. Contests have been held every year since 1926, with the exception of the war years. Read more »
Being an integral part of this international effort ensures that the American meat industry is represented and remains competitive in markets all over the world. Pictured here is Craig Morris at a UNECE meeting.
USDA’s Agricultural Marketing Service (AMS) has the vital mission of administering programs that help market American agricultural products competitively in the global marketplace. One of the ways AMS meets this mission is through the development of our own globally recognized meat standards, developed by the program I oversee, the AMS Livestock, Poultry and Seed Program. However, separately, AMS works to achieve our mission through our participation and leadership in international standards setting organizations such as the UNECE.
For many years, I have represented the U.S. as the Vice-Chairperson of the Economic Commission for Europe (UNECE) Specialized Section on Standardization of Meat. UNECE is one of the many sections of the United Nations (UN), and facilitates international trade by developing agricultural quality standards. Read more »
A 2011 FSMIP grant awarded Michigan State University matching funds to develop a pilot project to explore ways to improve local and regional beef production and marketing systems. Photo courtesy of Michigan State University.
It is amazing to see such an array of meats available in today’s grocery stores. Traveling across the country in my role at USDA, I hear from so many folks that want to know where their beef comes from, what the animal was fed or how was it raised. I also know farmers have a real commitment to their crops and animals and are happy to share their stories with customers.
Farmers markets are one way for small producers to tell consumers directly where their products were grown or raised. However, mid-sized farms face unique challenges as they are too large to dedicate the time and resources to participate in farmers markets, but too small to compete effectively in large commercial markets. New technology could make connecting consumers to mid-sized farmers easier no matter where meat is purchased. Read more »
In January, the United States and Japan concluded nearly two years of negotiations to re-open the Japanese market to U.S. processed beef products. These efforts ensured that, for the first time since 2003, all products from U.S. cattle less than 30 months of age would be eligible for export to Japan. Japan is the United States’ largest beef export market, valued at nearly $1.6 billion in 2014.
In February, the FAS Office of Agricultural Affairs in Tokyo was understandably excited to learn that Perky Jerky, a Colorado-based company, was interested in bringing its beef jerky to FOODEX 2015, the largest food tradeshow in Asia drawing almost 3,000 exhibitors from 79 countries. The value of exhibiting at FOODEX is considerable, as over 75,000 trade professionals from Japan, North Asia, Southeast Asia, and around the world would attend the show. The only problem was that FOODEX was scheduled to begin in less than two weeks, and the beef jerky hadn’t even been produced yet. Bringing a new-to-market product to Japan in less than two weeks would be a daunting task under normal conditions, but late February was anything but normal as Japanese customs and quarantine officials were busy clearing an enormous volume of products for the nearly 2,300 other international exhibitors from 79 countries participating at FOODEX. Read more »
Meat at a grocery store in Fairfax, Virginia. USDA Photo by Lance Cheung.
When trading commodities on the market, it is critical that buyers and sellers across the supply chain speak the same trade language. For meat products, large volume buyers – ranging from the federal government to schools, restaurants and hotels – reference the U.S. Institutional Meat Purchase Specifications (IMPS) when making their purchases.
For the first time, the IMPS and poultry and turkey trade descriptions, which are maintained by USDA’s Agricultural Marketing Service (AMS), have been translated into Spanish. These documents are part of a continued effort to expand the use of meat specifications used in the United States, Canada and Mexico for trade. You can also find French translations of these documents through the Canadian Food Inspection Agency. Read more »
Oklahoma Agriculture is diverse – both in the crops raised and in the farmers that work the land. Check back next week for another state spotlight from the 2012 Census of Agriculture!
The Census of Agriculture is the most complete account of U.S. farms and ranches and the people who operate them. Every Thursday USDA’s National Agricultural Statistics Service will highlight new Census data and the power of the information to shape the future of American agriculture.
Oklahoma consistently ranks in the top five states for beef cattle and winter wheat, but our agriculture is much more than just rolling fields of wheat and cattle. With more than 80,000 farms counted in the 2012 Census of Agriculture, Oklahoma remains in 4th position in the number of farms in the nation. The bulk of our farms are less than 500 acres in size, but contributed $2.2 billion dollars to the market value of agriculture products sold (including government payments).
The average age of farmers nationally and in Oklahoma is now 58.3 years, increasing in both since the last census. Here in Oklahoma however, this increase is happening at a significantly slower rate than the U.S. average. Read more »