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Posts tagged: business

Opening New Markets, Expanding Menu Choices

The National Potato Board’s efforts to increase economic growth and market viability for American potato farmers have had an impact on the industry. In 2013, U.S. potato exports were a record $1.6 billion.

The National Potato Board’s efforts to increase economic growth and market viability for American potato farmers have had an impact on the industry. In 2013, U.S. potato exports were a record $1.6 billion.

America’s ag promotion groups work to educate consumers, as well as research and promote our nation’s agricultural products. Whether potatoes or pork, mangos or cotton, soybeans or almonds, ag promotion groups help consumers make informed choices and learn about new products.

Although all ag promotion groups do have a similar goal and purpose – to pool their resources to increase demand and long-term economic growth for their  industries – they all accomplish this in different ways, tailoring their efforts to apply strategies that work best for each commodity. Read more »

Cultivating Seeds of Success in a Global Marketplace

The international seed trade plays an intricate role in what we call the American way of life, providing us the products we know and love.

The international seed trade plays an intricate role in what we call the American way of life, providing us the products we know and love.

Did you know that corn and soybeans account for 50 percent of the harvested acres in the United States?  Together, these two commodities had $106 billion in sales in 2012—not bad for products that start off as humble seeds.  The U.S. seed industry is valued at more than $7 billion, and accounts for 34 percent of the world’s international seed trade.  Our top seed exports are corn, soybean and sunflower seeds.  And the international seed trade plays an intricate role in what we call the American way of life, providing us the products we know and love.

In today’s global market, limitations in manufacturing capabilities, shifts in climate, or simple geography all impact a country’s ability to satisfy all of its own needs.  This means economies and agriculture systems around the globe are interconnected. Through trade, countries are able to market their resources to boost their economies and ensure access to a stable supply of food and products. Read more »

Expanding Opportunities for Small-Scale Beef Producers

Using the USDA Certified Grass-Fed claim as its initial focus, a new USDA program will reduce costs for small producers wanting to market their cattle as USDA certified grass-fed.

Using the USDA Certified Grass-Fed claim as its initial focus, a new USDA program will reduce costs for small producers wanting to market their cattle as USDA certified grass-fed.

Sometimes big things come in small packages.  At USDA, we provide programs and services to producers of all sizes – and now we’re offering even more to small-scale and local beef producers.  Many small-scale producers are contributing to the growth of the grass-fed beef industry.  And, thanks to a new program tailored to meet their needs, they now have another resource in their marketing toolbox.

The USDA Grass Fed Program for Small and Very Small Producers, administered by USDA’s Agricultural Marketing Service (AMS), is designed as a verification tool for small and very small producers to certify that animals meet the requirements of the grass-fed marketing claim standard and will make them eligible to have their products marketed as “USDA Certified Grass Fed Beef”.

With today’s label-conscious, savvy consumers, producers are relying on verified and certified labels to help distinguish their products in the marketplace.  This new initiative joins our suite of consumer-trusted verification programs for meat, poultry, and eggs. Read more »

Acting Local, Growing Global for Good Food

From left to right: Deborah Kane, USDA Farm to School Program; Tim Snyder, Seeds of Change; Leslie Fowler, Chicago Public Schools; Anne Alonzo, AMS Administrator; Jim Slama, FamilyFarmed.org; Paul Saginaw, Zingerman's; Ken Waagner, e.a.t.; and Tom Spaulding, Angelic Organics Learning Center.  The Good Food Festival & Conference is the oldest sustainable and local food trade show in America.

From left to right: Deborah Kane, USDA Farm to School Program; Tim Snyder, Seeds of Change; Leslie Fowler, Chicago Public Schools; Anne Alonzo, AMS Administrator; Jim Slama, FamilyFarmed.org; Paul Saginaw, Zingerman's; Ken Waagner, e.a.t.; and Tom Spaulding, Angelic Organics Learning Center. The Good Food Festival & Conference is the oldest sustainable and local food trade show in America.

For over a century, my hometown of Chicago has been a cultural, financial, and agricultural hub.  And as a hub, it has a long history of supporting innovation and opportunity.  From the first cattle drives came the great Chicago Stockyards that supplied meat to the nation.  From the early trading of the Chicago Butter and Egg Board came the Chicago Mercantile Exchange. The city’s richly-woven tapestry of cultural diversity and the success of its food businesses prove Chicago’s value as an ideal business cultivator.

That is why it was so fitting that AMS Deputy Administrator Arthur Neal and I were invited to present at the Good Food Festival & Conference in Chicago on March 14. Hosted by Jim Slama of FamilyFarmed.org, the event is the oldest sustainable and local food trade show in America. Each year it brings together stakeholders including farmers, entrepreneurs, policy makers, and food industry representatives. Read more »

It All Starts with a Seed

AMS ensures that seed shipped in interstate commerce are labeled and advertised truthfully.  This allows seed buyers to make informed choices and promotes fair competition within the industry.

AMS ensures that seed shipped in interstate commerce are labeled and advertised truthfully. This allows seed buyers to make informed choices and promotes fair competition within the industry.

Believe it or not, food doesn’t come from the refrigerator or even the kitchen.  It doesn’t even come from the grocery store or the farmer.  All food—whether meat, grain, vegetable or fruit—owes its existence to seeds.  Seeds are the backbone of human existence, providing us with the fundamental necessities needed for life: food, clothing, medicine, and shelter.

To protect the quality of these important, yet often forgotten, natural resources and to promote a robust U.S. seed market (current value of over $7.3 billion), Congress enacted a program over a century ago that would later evolve into what is now known as the Federal Seed Act. The act, administered by USDA’s Agricultural Marketing Service (AMS) in Gastonia, NC, is a law that protects American businesses, farmers, and the general public from misrepresentation when buying seed. Read more »

Expanding the American Brand

The American brand of agriculture is surging in popularity worldwide. The last four years represent the strongest in history for agricultural trade, with U.S. agricultural exports exceeding $478 billion. This international success is critical to achieving one of USDA’s core missions – fostering economic opportunity and innovation that will continue to help American agriculture grow and thrive in a global economy.

USDA’s Agricultural Marketing Service (AMS) plays a key role in this area by opening new markets for American producers. We enjoy a close working relationship and collaborate on many projects with our colleagues at USDA’s Foreign Agricultural Service (FAS).  Through our export certification and verification programs, we create opportunities for American farmers and businesses to succeed by connecting them with foreign markets. Read more »