For MyPlate’s 2nd birthday on June 2, 2013, USDA is using the power of social media to throw a month- long virtual party. Everyone is invited to participate and help celebrate the success of USDA’s MyPlate on the new MyPlate Facebook page. Log on to www.facebook.com/myplate from June 2 through the end of the month and wish MyPlate a healthy Happy Birthday!
MyPlate’s birthday wish is to increase its Facebook fan base so that even more people can learn about MyPlate and healthy eating. The MyPlate Facebook page will have a new birthday cover photo and birthday related posts all week long. Fans, partners, and other federal agencies are also being encouraged to use blogs, Twitter, Pinterest, or Instagram to help celebrate this happy milestone. The event hashtag is #MyPlateBirthday. Read more »
It’s been a little over a year since we first launched SuperTracker, and in that time we’ve loved hearing from our now over 2 million registered users – what they like about the site and ideas to make it better. We’re excited to announce a new SuperTracker feature that is based on user feedback! It’s now possible to create My Foods – customized versions of SuperTracker foods with nutrition information that you enter. When you search for a food in Food Tracker, just click on “customize” in the left hand column and Create My Food pops up. Nestlé Water North America created an educational Daily Buzz TV segment which reached 1.2 million viewers, as well as two Audio News Releases, which aired on nearly 1,900 stations.
SuperTracker is an interactive website used for creating customized healthy dietary plans that include required daily vitamins and minerals, and age and gender appropriate daily portions and calorie levels. Users can also tap tools called “Daily Food Plan,” “SuperTracker,” and “Food-a-Pedia” on this site. USDA photo by Stephen Ausmus.
I am pleased to report that over two million Americans are now using USDA’s SuperTracker, our online dietary planning and tracking tool!
Today, as never before, our awareness is heightened about the importance of healthy eating. Cookbooks and diet books reign supreme in the bookstores. There are entire TV channels devoted exclusively to food and, of course, stories of too many Twinkies, doughnuts and sodas provide constant fodder for the late night comedians. A day doesn’t go by that new food-related research isn’t released. Diet and health information abound on social media. Grocery stores are constantly adding new, healthier products. And communities across America are trying new and novel approaches to promote healthy eating. Read more »
Interest in the MyPlate Facebook page grew rapidly with more than 1,000 followers on the first day. Facebook page by Sasha Bard, MS, RD.
MyPlate is using the power of Facebook, Pinterest, and Twitter to make it easier for consumers to find simple science-based and practical guidance in many forms to help consumers eat healthier and live healthier. These social media platforms reach broad audiences and can now direct users to the wealth of consumer-friendly content supporting the MyPlate icon.
“Through social media, USDA can reach people where they need to make food decisions – on-the-go, in stores, at restaurants, and at home — and provide timely tips and information that can be shared with family and friends.” – Dr. Robert Post, Associate Executive Director of the Center for Nutrition Policy and Promotion. Read more »
Partner promotion activities vary for each message, but are far-reaching. The following are examples of how several of our National Strategic Partners encouraged Americans to replace sugary drinks with water, reaching 91 million consumers and 4.4 million consumer influencers: Read more »
SuperTracker turned one on December 22, 2012. In one year over 1.6 million people have registered to use SuperTracker.
After an exciting and successful year reaching well over a million users, SuperTracker celebrates its first birthday! With growing public interest in nutrition and health, we found that SuperTracker is the online tool many people have been waiting for to help them adopt healthful eating habits; something that is top of mind this time of year SuperTracker is an easy-to-use, tool for tracking food intake, physical activity and weight – for free!! If you have a 2013 New Year’s resolutions to eat better, lose weight, or exercise more, then you need to be using SuperTracker. Read more »