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Posts tagged: COOL

What’s Hot about COOL?

Whether shoppers stroll through a grocery store or visit a local farmer’s market, they often wonder where meat or produce comes from.

The Country of Origin Labeling program, or COOL, began as an amendment by Congress to the Agricultural Marketing Act of 1946 in the 2002 and 2008 Farm Bill. However, COOL did not officially take effect until March 2009. This regulation requires retailers, such as grocery stores, supermarkets, and club stores, to provide accurate country of origin information on all covered commodities, including muscle cuts and ground beef (including veal); pork, lamb, goat, and chicken; wild and farm-raised fish and shellfish; fruits and vegetables; peanut, pecans, and macadamia nuts; and ginseng. Read more »