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Posts tagged: Data

USDA Market News – Enhancing Customer Experience

USDA Market News is continuously changing to meet the needs of the dynamic agricultural industry and the data users that we serve.

USDA Market News is continuously changing to meet the needs of the dynamic agricultural industry and the data users that we serve.

Farmers, producers and other agricultural stakeholders depend on USDA Market News data to get the information they need when they need it.  They use the data to evaluate market conditions and trends, make purchasing decisions, and assess movement of agricultural products across the globe.  USDA Market News is continuously changing to meet the needs of the dynamic agricultural industry and the data users that we serve.  Now they can enjoy an enhanced experience.

USDA’s Agricultural Marketing Service (AMS) has released an innovative version of the Market News Portal (website) with simplified navigation, giving users easier, more logical access to the wealth of timely and reliable data available to make better informed decisions – or to compete smarter. Read more »

Partnering to Improve Market Data in Brazil

The MIOA members also toured the local wholesale market, Centrais de Abastecimento do Distrito Federal S.A (CEASA-DF), in Brasilia, Brazil. Dr. Luis Palmer, Chief of the International Reports Section of AMS Fruit and Vegetable Programs Market News (second from right with blue shirt) tours the market with MIOA members. Photo Courtesy of Francisco Stuckert, CONAB.

The MIOA members also toured the local wholesale market, Centrais de Abastecimento do Distrito Federal S.A (CEASA-DF), in Brasilia, Brazil. Dr. Luis Palmer, Chief of the International Reports Section of AMS Fruit and Vegetable Programs Market News (second from right with blue shirt) tours the market with MIOA members. Photo Courtesy of Francisco Stuckert, CONAB.

Quality data is paramount when it comes to helping markets reach their full potential. This is especially true in the agriculture industry where businesses are always searching for reliable data that can help them make important decisions like what to produce or how much to buy. I recently joined a team of USDA employees from my agency — the Agricultural Marketing Service (AMS) — and the Foreign Agricultural Service (FAS) that traveled to Brazil to share how we collect and disseminate key market data to help buyers and sellers make informed decisions.

Our trip to Brazil presented several opportunities to increase transparency in the inter-connected global marketplace. The primary purpose of the trip to Brasilia was to participate in the Regular Meeting of the Market Information for the Organization of the Americas (MIOA), which brings together a network of 33 member countries to collect, process, analyze, and disseminate information relative to markets and agricultural commodities. Read more »

Mapping U.S. Agriculture

2012 Ag Census Web Maps tool helps you create a visual overview of data for U.S. farm demographics, economics, crops, and livestock.

2012 Ag Census Web Maps tool helps you create a visual overview of data for U.S. farm demographics, economics, crops, and livestock.

Agricultural data are valuable for analysis, and thanks to the Census of Agriculture and other surveys, NASS has plenty of data available. As a cartographer, however, I obviously prefer to present the data in map form. A map gives anyone a chance to visualize data for multiple geographic areas as a cohesive image, providing a graphic overview of the agricultural phenomena. It also allows map readers to visually compare regions, and discern patterns and relationships in the data across regions, topics, and time.

When it came to the ag census, for each of the past eight editions, NASS produced an atlas of thematic (statistical) maps illustrating various aspects of U.S. agriculture. While great for their time, with the evolution of digital technology, these paper maps are no longer sufficient on their own. The component missing from them is the data behind the maps, so what better way to depict and also convey a myriad of county-level statistics than through a web map application? Read more »

USDA Teams Up with Vermont Beef Producers to Provide Local Market Data

Our new local and regional Market News reports are just one way USDA is ensuring that farmers and ranchers get access to the resources they need to thrive in the local market sector. Photo courtesy of Cascade Brook Farm.

Our new local and regional Market News reports are just one way USDA is ensuring that farmers and ranchers get access to the resources they need to thrive in the local market sector. Photo courtesy of Cascade Brook Farm.

It wasn’t too long ago that beef was far less traveled, and families often put a side of beef away in the freezer for the winter. Modern day conveniences make beef and the beef buying experience more suitable to a faster pace of life, but old traditions are hard to let go. Across the board, we’re seeing a return to buying local, and—although modern conveniences are still enjoyed—local beef is also more accessible.

USDA Market News, part of USDA’s Agricultural Marketing Service, recently created a series of market reports on locally or regionally produced agricultural products, including beef.  As a part of the 2014 Farm Bill, the reports provide farmers, other agricultural businesses and consumers with a one-stop-shop for market and pricing information for local and regional food outlets. Read more »

Participants in Open Data Roundtables Guide USDA on Ways to Provide High Quality Data to Users

“Find out who your audience and users are, then figure out the best, easiest way to provide data to them.”

Last week, the Obama Administration focused on a specific climate risk – the risk to the food supply – and the ways data could be used to help increase “food resilience.” The goal is to make data, computational power, and analytic tools available to help food producers, distributors, and inspectors keep the food supply reliable and robust.

As part of that effort, last Friday the GovLab and the USDA co-hosted an Open Data Roundtable on food resilience to bring together government officials, companies, and nonprofits to improve the use of data on climate and agriculture. Like the Roundtable we hosted with the White House and the Department of Commerce in June, this event was designed to promote a dialogue between government agencies that supply data and the companies and organizations that use it. The ultimate goal of all our Roundtables is to make open government data more relevant, accessible, and actionable. Read more »

Local & Regional Data Added to USDA Market News

The Baltimore Farmers Market helps meet America's demand for local and regional food. Farmers markets, farmers auctions, and direct to consumer reports are now being produced by USDA Market News. The reports are available for businesses of all size to help level the playing field in the $7 billion a year local and regional food market. USDA Photo Courtesy of Lance Cheung.

The Baltimore Farmers Market helps meet America's demand for local and regional food. Farmers markets, farmers auctions, and direct to consumer reports are now being produced by USDA Market News. The reports are available for businesses of all size to help level the playing field in the $7 billion a year local and regional food market. USDA Photo Courtesy of Lance Cheung.

America’s hunger for locally and regionally grown food has become a $7 billion-per-year market.  That means more consumers are savoring farm-fresh food, and more farmers—especially small and mid-size farmers—are profiting from new markets for their products.  It also means that a trove of useful pricing and volume data about local and regional food markets is now available, ready to be collected and analyzed.  Thanks to the 2014 Farm Bill, USDA is making that data available to farmers and businesses of all sizes for free and helping to level the playing field.

USDA Market News has created a new series of market reports on locally or regionally produced agricultural products.  The reports—covering products from all commodity areas—are all available on the Local & Regional Food Marketing Information web page, which provides farmers, other agricultural businesses, and consumers with a one-stop-shop for market and pricing information for local and regional food outlets.  Three report categories are now online: Read more »