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Posts tagged: economic opportunity

On the Road to Success for Local and Regional Food

Finding creative ways to navigate transportation issues is critical to meet the increasing demand for local and regional food. A new report by USDA’s Agricultural Marketing Service serves as a resource for strategies and solutions to help small- and mid-size farm operations, food hubs, agribusinesses and researchers solve these issues. Photo courtesy David Ingram

Finding creative ways to navigate transportation issues is critical to meet the increasing demand for local and regional food. A new report by USDA’s Agricultural Marketing Service serves as a resource for strategies and solutions to help small- and mid-size farm operations, food hubs, agribusinesses and researchers solve these issues. Photo courtesy David Ingram

Rivers, roads and rails—the shortest distance between two points is not always a straight line. Finding the best path forward can be difficult as city traffic gets worse each year, frustrating commuters and thwarting deliveries. Also in the transportation mix are farmers traveling the same roads trying to bring the freshest produce to city markets.  With the $7 billion-per-year market for local and regional food continuing to grow, more and more goods are being transported along local routes.

Developing creative ways to navigate transportation challenges is critical for farmers and consumers alike to meet the increasing demand for local and regional food.  Farmers relying on local and regional food systems may not have the scale or capacity to use established food freight systems. That’s why USDA’s Agricultural Marketing Service (AMS) has taken a fresh look at food distribution issues, especially for the local and regional markets. Read more »

Delivering Along the Food Value Chain

Food can go through a lot of steps to reach the consumer - before it is laid on the table - food travels from the field to the truck to the packing house to the store. AMS has many programs that support business entities involved in the food chain. Photo courtesy of Bart Everson.

Food can go through a lot of steps to reach the consumer - before it is laid on the table - food travels from the field to the truck to the packing house to the store. AMS has many programs that support business entities involved in the food chain. Photo courtesy of Bart Everson.

A recent trip back home to Louisiana sparked memories of a simpler time when old trucks full of fresh produce rumbled down dusty roads to deliver goods to the local market. The 2012 Census of Agriculture tells us that 150,000 farmers and ranchers nationwide are now selling to local retailers and that 50,000 of them are selling their products directly to consumers. Although these farmers and ranchers are still using this direct approach, the agricultural industry is certainly more dynamic today.  This means that producers need to follow a strategic business model.

The reality is that food can go through a lot of steps to reach the consumer. Before it is served on the table, food travels from the field to the truck to the packing house to the store. My agency, the USDA’s Agricultural Marketing Service (AMS), has many programs that support business entities involved in the food chain, including farmers markets and food hubs. For example, we invest in projects that help farmers and businesses understand emerging trends, create new markets, and stimulate our nation’s rural economies. Read more »

USDA Farmers Market Opens with a Recipe to Honor Our Veterans

A beautiful day is forecasted for the 19th year, the USDA Farmers Market opening. The market is a another example of USDA’s commitment to supporting local and regional food systems. We hope that you will join us on Friday, June 6, at 9:30 a.m. for our opening.

A beautiful day is forecasted for the 19th year, the USDA Farmers Market opening. The market is a another example of USDA’s commitment to supporting local and regional food systems. We hope that you will join us on Friday, June 6, at 9:30 a.m. for our opening.

I love farmers markets. The vibrant colors, enticing smells, and vivacious people make me feel so very alive and happy. Local markets also work to bring communities together.  I have been to a number of farmers markets across the U.S., but my favorite one is located right here in Washington, DC—in fact, it’s right here at USDA.

My agency, the Agricultural Marketing Service, is proud to host the USDA Farmers Market each week, building connections to the vendors, customers, and surrounding community.  Tomorrow, June 6, the USDA Farmers Market opens a new season with a salute to our military, veterans and American agriculture.   We will not only celebrate the bounty of the market, but will also thank our military for serving with valor, courage, and distinction. Read more »

Farmers Market Managers: Update or Add Your Listing to the National Directory

Local residents and town visitors enjoy fresh produce, meats and baked goods each Saturday at the Middleburg Community Farmers Market.  Having extra exposure by being listed in the National Farmers Market Directory helps markets like this one in Middleburg, VA connect with more customers. Photo courtesy Cindy Pearson.

Local residents and town visitors enjoy fresh produce, meats and baked goods each Saturday at the Middleburg Community Farmers Market. Having extra exposure by being listed in the National Farmers Market Directory helps markets like this one in Middleburg, VA connect with more customers. Photo courtesy Cindy Pearson.

Located in Virginia’s horse country, just an hour outside of Washington, DC, is the historic town of Middleburg. Deeply embedded in the town’s roots is a vibrant agricultural sector that is the driving force behind this small community’s success. Each Saturday morning from the spring through the fall, you can find a variety of fresh fruits, vegetables, meats and baked goods at the Middleburg Community Farmers Market (MCFM). Raising the market’s visibility is vital to its continued success, so the MCFM recently updated its information in the USDA’s 2014 National Farmers Market Directory – connecting customers to fresh, quality items produced by its local farmers.

The directory, maintained by the Agricultural Marketing Service, is designed to provide consumers with convenient access to information about your farmers market listing including: market locations, directions, operating times, product offerings, accepted forms of payment, and more. Thousands of farmers market managers around the country are taking a few minutes to update their market listing. Read more »

Acting Local, Growing Global for Good Food

From left to right: Deborah Kane, USDA Farm to School Program; Tim Snyder, Seeds of Change; Leslie Fowler, Chicago Public Schools; Anne Alonzo, AMS Administrator; Jim Slama, FamilyFarmed.org; Paul Saginaw, Zingerman's; Ken Waagner, e.a.t.; and Tom Spaulding, Angelic Organics Learning Center.  The Good Food Festival & Conference is the oldest sustainable and local food trade show in America.

From left to right: Deborah Kane, USDA Farm to School Program; Tim Snyder, Seeds of Change; Leslie Fowler, Chicago Public Schools; Anne Alonzo, AMS Administrator; Jim Slama, FamilyFarmed.org; Paul Saginaw, Zingerman's; Ken Waagner, e.a.t.; and Tom Spaulding, Angelic Organics Learning Center. The Good Food Festival & Conference is the oldest sustainable and local food trade show in America.

For over a century, my hometown of Chicago has been a cultural, financial, and agricultural hub.  And as a hub, it has a long history of supporting innovation and opportunity.  From the first cattle drives came the great Chicago Stockyards that supplied meat to the nation.  From the early trading of the Chicago Butter and Egg Board came the Chicago Mercantile Exchange. The city’s richly-woven tapestry of cultural diversity and the success of its food businesses prove Chicago’s value as an ideal business cultivator.

That is why it was so fitting that AMS Deputy Administrator Arthur Neal and I were invited to present at the Good Food Festival & Conference in Chicago on March 14. Hosted by Jim Slama of FamilyFarmed.org, the event is the oldest sustainable and local food trade show in America. Each year it brings together stakeholders including farmers, entrepreneurs, policy makers, and food industry representatives. Read more »

Food Hubs – Building Businesses and Sustaining Communities

An infographic looking at how food hubs are building businesses and sustaining communities. Click to view a larger version.

An infographic looking at how food hubs are building businesses and sustaining communities. Click to view a larger version.

Food is a great equalizer.  Whether sharing it with loved ones around our holiday table or worrying about how we’re going to fit lunch in to our busy work days–food is something we all have in common.  But we don’t always think about the path it takes to get to our plates or even the store shelves.  And while there are many different ways it gets to us, we’re seeing food hubs play an increasingly important role for everyone along the way–farmer to corner store, chef to school lunch.

Food hubs are innovative business models emerging more and more across the country. They bring farmers and suppliers together, with 81 percent of food hubs focusing on increasing opportunities for local farms and allowing smaller producers to pool their products and fulfill larger contracts. Ninety-one percent of food hubs are near cities, connecting rural farmers to larger suburban and urban communities.  Oftentimes, farmers who work with food hubs offer a wider variety of products and are able to continue selling their goods later into the growing season.  That translated into an average of over $3.7 million in sales in the last year.  And USDA’s efforts have helped expand the number of regional food hubs operating around the country.  There are over 230, a 65 percent increase since 2009. Read more »