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Posts tagged: Farmers Market and Direct Marketing Research Branch

Location, Location, Location: Identifying Crucial Business Factors for Farmers Markets

A sample of the DOT survey taken at the USDA Farmers Market in 2010.  Here, shoppers were able to indicate what products they purchased at the market.

A sample of the DOT survey taken at the USDA Farmers Market in 2010. Here, shoppers were able to indicate what products they purchased at the market.

In business, location means everything. Not only do businesses need to understand where their customer base exists, but they also need to know where their competitors are.  The same applies to farmers markets: they must understand their customers and competition to determine the potential for profit. The location of a farmers market can influence a vendor or customer’s decision to support a particular market. Read more »