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Posts tagged: Farmers Market Promotion Program

New York State of Mind: Empowering Women and Creating Local Food Opportunities

AMS Administrator Anne Alonzo (standing in the middle) joined USDA state colleagues and New York State Commissioner of Agriculture Richard Ball for a roundtable on Women in Agriculture

AMS Administrator Anne Alonzo (standing in the middle) joined USDA state colleagues and New York State Commissioner of Agriculture Richard Ball for a roundtable on Women in Agriculture and Local Foods at the Women Igniting the Spirit of Entrepreneurship (WISE) Center in Syracuse, N.Y.

The future of agriculture depends on the next generation of farmers and ranchers.  That’s why the Department of Agriculture is committed to creating more opportunities for new and beginning farmers and removing barriers for women and minority farmers.

To advance these priorities, I traveled to Syracuse, N.Y., last week, where I was joined by my USDA state colleagues and New York State Commissioner of Agriculture Richard Ball for a roundtable on Women in Agriculture and Local Foods at the Women Igniting the Spirit of Entrepreneurship (WISE) Center in Syracuse, N.Y.  The discussion focused on the big picture of how a thriving local food system can help women succeed as farmers, ranchers, and entrepreneurs.  We had a vibrant conversation that ranged from sharing ideas to creating valuable connections and networks to mapping out strategies for further progress. Read more »

On the Road in Santa Fe – Saluting Farmers Markets All the Way

The Santa Fe Farmers Market

Farmers markets like the Santa Fe Farmers Market are at the heart of many towns and cities, attracting foot traffic and customers to brick and mortar stores, bringing together rural and urban Americans, and creating jobs and opportunities for local farmers and ranchers. USDA Photo by Bob Nichols.

Greetings from New Mexico, the Land of Enchantment!  I’m here at the Santa Fe Farmers Market, where local farmers and ranchers have come together to sell their goods to the community for more than 50 years.  This popular farmers market started with just a handful of growers and now has more than 100 vendors, more than any other in the state.  It’s the perfect place to celebrate all that farmers markets do for rural and urban communities around the country by kicking off the 16th annual National Farmers Market Week.

Audio story from USDA Radio available on the USDA website.

The growth in Santa Fe’s market mirrors what is happening across the country – Americans want to get to know their farmers and learn where their food comes from.  Farmers markets like this one are at the heart of many towns and cities, attracting foot traffic and customers to brick and mortar stores, bringing together rural and urban Americans, and creating jobs and opportunities for local farmers and ranchers.  That’s why my agency, USDA’s Agricultural Marketing Service (AMS), is always looking for innovative ways to help farmers markets succeed. Read more »

Celebrating Small Cities Month

Anniston Downtown Farmers Market sign

The City of Anniston will use their 2014 AMS Farmers Market Promotion Program grant funds to establish and promote a year-round farmers market. Photo courtesy of Anniston Downtown Farmers Market.

June is Small Cities Month, an opportunity to celebrate the unique and important role our smaller communities play in our rural economy and making our nation a great place to live and work.  Leaders in innovation and entrepreneurship often hail from small cities and their residents are proud of their hometowns. USDA partners with communities across the country to create greater economic impact as the strong rural economies of our small, vibrant cities benefit the whole nation.

Secretary Vilsack identified strengthening local food systems as one of the four pillars of USDA’s commitment to rural economic development, and USDA efforts in this area have made a big difference in small cities.  My agency, USDA’s Agricultural Marketing Service (AMS), has a long history of supporting local and regional food systems through grants, research and technical assistance.  Across the country, city leaders are recognizing that farmers markets are at the heart of many towns and cities. Read more »

Planting Seeds for New Careers for our Veterans

Veterans Farm founder Adam Burke taking AMS Veteran Program Manager Yowei Peralta on a tour of the organization’s blueberry farm

Veterans Farm founder Adam Burke (dark jeans and blue shirt) takes AMS Veteran Program Manager Yowei Peralta (khakis and white shirt) on a tour of the organization’s blueberry farm. Each plant bears a military Identification tag of a veteran that participated in the fellowship program. Photo Courtesy of Veterans Farm.

Tucked away in the countryside of Jacksonville, Fla., is a place that offers hope and opportunity for returning veterans. Veterans Farm, a 19-acre handicap-accessible farm that helps veterans learn how to make a living from farming and find healing in the land, opened its doors in 2009. Its founder, Adam Burke, an Iraq combat veteran and Purple Heart recipient, is utilizing his skills to create a unique environment where veterans can develop agriculture skills that can help them become effective farmers or ranchers.  USDA is partnering with Veterans Farm to conduct quarterly workshops to connect these veterans to key departmental resources that can plant the seeds for their new agricultural careers.

I recently attended one of these workshops to introduce our veterans to my agency – the Agricultural Marketing Service (AMS). In particular, I talked about opportunities to strengthen the local food sector via AMS’ Farmers Market and Local Food Promotion Program (which includes the Local Food Promotion Program and the Farmers Market Promotion Program) as well as the Specialty Crop Block Grant Program. I also talked about our recent partnership with the National Institute of Food and Agriculture (NIFA) to begin a series of grant-writing workshops to help potential grant applicants write successful grant applications. Read more »

Taking a Bite out of the Local Apple in the Windy City

The Chicago Public Schools System has incorporated locally-grown produce into school menus, providing students with fresh, healthy food. (Administrator Anne Alonzo, 4th from right) USDA Photo Courtesy of Peter Wood.

The Chicago Public Schools System has incorporated locally-grown produce into school menus, providing students with fresh, healthy food. (Administrator Anne Alonzo, 4th from right) USDA Photo Courtesy of Peter Wood.

March is National Nutrition Month, and local food plays an important role in providing Americans with fresh, healthy fuel for their bodies. From farmers to financiers to schools and hospitals, there is a lot of passion for sharing good food by supporting strong local and regional food systems. I experienced this firsthand during my trip to Chicago, Ill., where I spoke at last week’s Good Food Festival & Conference.

The trip came on the heels of a recent announcement that USDA is making $97 million available to expand access to healthy food and support rural economies.  Grants from my agency — the Agricultural Marketing Service (AMS) – make up over $90 million of that funding.  AMS was a sponsor and exhibitor at the trade show, where we shared information with stakeholders about the many resources we have to support local and regional food systems. Through our Specialty Crop Block Grant Program and Farmers Market and Local Food Promotion Program (comprised of the Farmers Market Promotion Program and the Local Food Promotion Program), AMS supports producers, local food entrepreneurs, and rural and urban communities across the country. Read more »

Small Start-Up Brings Big Change for Philly Communities

The Common Market team, led by founders Haile Johnston (far left in red shirt) and Tatiana Garcia-Granados (far right in orange sweater), brings food into Philly communities by connecting Mid-Atlantic farmers with wholesale customers. Photo courtesy Common Market.

The Common Market team, led by founders Haile Johnston (far left in red shirt) and Tatiana Garcia-Granados (far right in orange sweater), brings food into Philly communities by connecting Mid-Atlantic farmers with wholesale customers. Photo courtesy Common Market.

It all started with one truck—one truck and the idea that bringing fresh, healthy foods into Philly communities was just a question of coordination.  For Haile Johnston and his wife, Tatiana Garcia-Granados, founding Common Market was the logical solution to solve the food access issues they saw in the communities around them.

“The core of Common Market is selling to schools and hospitals,” said Johnston. “Historically, they have been the hardest institutions to reach. They serve the most vulnerable population. That’s why we focus on partnering with schools and hospitals.”

Their food hub business model connects local farmers in the rural Mid-Atlantic region with wholesale customers in urban areas.  In their first year, Common Market worked with only a dozen farmers and had 22 customers, but they kept growing—adding trucks and building relationships with local family farms and institutional buyers in urban communities. Read more »