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Posts tagged: Farmers Market Promotion Program

Innovation Grows Local Food Economies in New York State

Field Goods staff with the Ironwood Farm team

Field Goods staff with the Ironwood Farm team, a women-owned farm in Columbia County.

Consumers expect a lot from local food. They want it to be fresh, healthy and raised responsibly. They want it to be affordable and convenient. And, they want their purchase to support local farmers. At first glance these goals seem at odds with each other. How can local food improve farmers’ bottom lines without being expensive? Is it possible to efficiently deliver local food to (mostly) urban consumers while still supporting (mostly) rural farm economies?

The answer may look something like Field Goods, an innovative food hub and social enterprise based in eastern New York State. Like other food hubs, Field Goods helps facilitate the connection between producer and consumer. By providing distribution and aggregation services, Field Goods helps reduce producers’ costs. And, for consumers, Field Goods delivers fresh, affordable and local products directly to workplaces – making it easier to support local producers. Read more »

Growing Local Food Means Growing Opportunities

Adelante Mujeres

In 2012, FMPP supported the launch of Adelante Mujeres’s Sabor Color commercial kitchen project. This project focused on training small food producers and processors to develop culturally appropriate foods from local ingredients.

With sales of over $11 billion in 2014 and projected growth of 10 percent annually, local and regionally-produced food is the fastest growing sector of American agriculture. At USDA, we hear a lot from communities interested in strengthening the connection between farmers and consumers. That’s why we’re investing in projects across the country to help farm and food businesses tap into this growing market.

Yesterday, USDA announced more than $56 million in grants to support local and community food projects, including a program administered by my agency, the Agricultural Marketing Service (AMS). The Farmers Market and Local Food Promotion Program awarded over $26 million in competitive grants, divided equally between the Farmers Market Promotion Program (FMPP) and the Local Food Promotion Program (LFPP). Read more »

Farmers Market Managers: Innovative Entrepreneurs Meeting Community Needs

Elvis Cordova with Crofton Farmers Market managers

Elvis Cordova (middle), USDA Deputy Under Secretary for Marketing and Regulatory Programs presents National Farmers Market Week proclamations to (left to right) Crofton Farmers Market managers Chad Houck and Scott Hariton. Maryland Department of Agriculture Secretary Joe Bartenfelder and Maryland Department of Agriculture Deputy Secretary, Jim Eichhorst.

The demand for local food is strong and growing. To meet the growing demand, farmers market managers are becoming creative entrepreneurs who connect rural America to urban and suburban businesses.

Last week, during National Farmers Market Week, I had the pleasure of visiting Crofton Farmers Market in Crofton, Maryland, to recognize state and local efforts to bring fresh foods and economic growth into their community. During my visit, I was given a tour of the market by market managers, Chad Houck and Scott Hariton, who are business partners with a passion for their community. Read more »

Local Food – Cooking Up Creative & Fresh Ideas for Healthy Communities

Columbia Heights Farmers Market shoppers

Columbia Heights Farmers Market shoppers enjoy locally-produced food. USDA’s Agricultural Marketing Service (AMS) grants are helping farmers markets implement creative programs to support local food producers and build healthy communities. Photo courtesy Mr T in DC.

Nutritional classes, purple beets, basil pesto and dark roast coffee – it’s not your father’s farmers market.  The entire local food system is maturing and farmers markets are offering more and more community-focused services. Many farmers markets now give their customers a chance to learn about locally-produced foods, in addition to buying and consuming them.

USDA is a proud partner and supporter of local and regional food systems through our programs, grants and technical services. USDA’s Agricultural Marketing Service (AMS) grants are helping farmers markets implement creative programs to support local food producers and build healthy communities. One example of an AMS grant success story is Community Foodworks, which manages the Columbia Heights Farmers Market and six other markets across Washington, DC, and Northern Virginia. Read more »

Bringing More Farmers Markets to Service Members

Guide for Farmers Markets on Military Installations

The cover of the new Guide for Farmers Markets on Military Installations, which is filled with effective strategies to bring farmers markets’ community spirit and local food to service members and their families stationed at installations across the country.

As we take time this week to honor America’s veterans, we are also thinking about how we can improve the health and welfare of military communities across the country.  That’s why we are so proud to release the first-ever Guide for Farmers Markets on Military Installations.  By assisting military installations in establishing farmers markets, the guide will help increase access to fresh, local food for soldiers on military installations.  On-base farmers markets also connect members of the military with their surrounding communities and offer family-friendly gathering places where children can learn where their food comes from.

In a truly collaborative effort, my agency, USDA’s Agricultural Marketing Service (AMS), created this detailed manual with the U.S. Department of Defense’s (DoD) Healthy Base Initiative (HBI), and in partnership with Wholesome Wave.  It explains how commanders can establish and successfully operate farmers markets on military installations. Read more »

USDA Grants to Help Farmers, Entrepreneurs and Retailers Market Local Foods

Baskets of fruits and vegetables on tables

Across the nation there is a strong interest to supply healthy, local foods to schools while supporting regional farmers and the local economy. Photo: Auburn University College of Agriculture.

Thanks to a recent grant from USDA, the Wisconsin Department of Agriculture, Trade, and Consumer Protection is now in better position to help get locally grown potatoes, carrots, apples, broccoli, and cheese onto school lunch plates. In Wisconsin, and across the nation, there is a strong interest to supply healthy, local foods to schools while supporting regional farmers and the local economy.  USDA is helping create economic opportunities for producers by supporting projects that increase access to fresh, healthy food for students and consumers, and connect rural and urban communities.

Today Secretary Tom Vilsack announced more than $35 million in grants to help ensure the livelihoods of our nation’s farmers and ranchers while strengthening rural economies around the country. These grant programs play an important role in American agriculture and in communities by supporting local and regional food systems and giving farmers and ranchers the chance to explore new market opportunities. Read more »