The Common Market team, led by founders Haile Johnston (far left in red shirt) and Tatiana Garcia-Granados (far right in orange sweater), brings food into Philly communities by connecting Mid-Atlantic farmers with wholesale customers. Photo courtesy Common Market.
It all started with one truck—one truck and the idea that bringing fresh, healthy foods into Philly communities was just a question of coordination. For Haile Johnston and his wife, Tatiana Garcia-Granados, founding Common Market was the logical solution to solve the food access issues they saw in the communities around them.
“The core of Common Market is selling to schools and hospitals,” said Johnston. “Historically, they have been the hardest institutions to reach. They serve the most vulnerable population. That’s why we focus on partnering with schools and hospitals.”
Their food hub business model connects local farmers in the rural Mid-Atlantic region with wholesale customers in urban areas. In their first year, Common Market worked with only a dozen farmers and had 22 customers, but they kept growing—adding trucks and building relationships with local family farms and institutional buyers in urban communities. Read more »
Last year, AMS awarded over $27 million in competitive grants to expand marketing opportunities through the new Farmers Market and Local Food Marketing Promotion Program. The AMSTA Project will help potential grant applicants understand how to develop and submit solid grant applications for the Farmers Market and Local Food Promotion Program. Photo courtesy of Danie Becknell.
In addition to financial investments into our communities, we also invest our time and expertise to help farmers, ranchers and others strengthen the local and regional food sector and the communities it supports. That’s why we’re excited to begin a series of grant writing workshops with our sister agency, the National Institute of Food and Agriculture (NIFA). Read more »
Local residents and town visitors enjoy fresh produce, meats and baked goods each Saturday at the Middleburg Community Farmers Market. Having extra exposure by being listed in the National Farmers Market Directory helps markets like this one in Middleburg, VA connect with more customers. Photo courtesy Cindy Pearson.
Located in Virginia’s horse country, just an hour outside of Washington, DC, is the historic town of Middleburg. Deeply embedded in the town’s roots is a vibrant agricultural sector that is the driving force behind this small community’s success. Each Saturday morning from the spring through the fall, you can find a variety of fresh fruits, vegetables, meats and baked goods at the Middleburg Community Farmers Market (MCFM). Raising the market’s visibility is vital to its continued success, so the MCFM recently updated its information in the USDA’s 2014 National Farmers Market Directory – connecting customers to fresh, quality items produced by its local farmers.
The directory, maintained by the Agricultural Marketing Service, is designed to provide consumers with convenient access to information about your farmers market listing including: market locations, directions, operating times, product offerings, accepted forms of payment, and more. Thousands of farmers market managers around the country are taking a few minutes to update their market listing. Read more »
Under Secretary Edward Avalos and John Lyman III, owner of Lyman Orchards, tour the orchard’s Apple Barrel Market in Middlefield, CT. A Farm Bill is crucial to the long-term stability of family-owned farms and orchards.
A life of farming—whether you grow up in it or are called to it later in life—takes a special kind of commitment and sense of responsibility. The reward is just as unique and appeals only to a handful of people who are willing to literally roll up their sleeves and work hard at a physically- and mentally-challenging job every day of the year. To me, there’s just something special about a profession where the fruits of your labor provide one of life’s most essential elements–food.
But that’s not where their contributions stop. Our nation’s farmers and ranchers strengthen our economy, with nearly one out of 12 jobs in the U.S. coming from agriculture.
Over the last year, I had the opportunity to visit and speak to farmers and ranchers across the country. During these visits, I get a chance to see first-hand how connected they are to their communities and the differences they make for the folks that live and work with them. And I also get to answer their questions directly, to hear the challenges they face and the help they could use. Inevitably, conversation turns to the Food, Farm, and Jobs Bill and what that legislation would mean to each of the farmers, ranchers, businesses and schools that depend on it. Read more »
What do Tristan Reader of Tohono O’odham Community Action (TOCA), Amy Bacigalupo of the Land Stewardship Project in Minnesota, Haile Johnston of Common Market in Philadelphia and Michael Todd’s environmental studies class at Ames High School in Ames, IA have in common? They’re all building connections between farms and consumers and creating strong local food systems in their communities. And all joined me for a Google+ Hangout – a live, virtual panel – on Thursday, November 21 to discuss their work.
There is amazing energy surrounding the development of local food systems in communities nationwide, and our discussion certainly reflected that. But it also came at a time of uncertainty. Congress has yet to pass a Food, Farm and Jobs bill, the major piece of legislation funding USDA’s local food efforts (along with many other critical programs). Until a bill is passed, many of the key resources for producers, businesses and communities engaged in local food systems are without funding. That reality lent a sense of urgency to some of the topics we discussed. Read more »
If you are a regular USDA blog reader, you’ve heard about the new Farm to School Census, which shows the national farm to school footprint down to the school district level. With farm to school purchases topping $350 million across the country and over 38,000 schools nationwide participating in farm to school activities, local food is making marks in schools.
But who produces all that local food? How does the food make it from the farm to the lunch tray? How are farmers and ranchers getting the support they need to take advantage of this, and other, blossoming local food market opportunities? What role does the U.S. Department of Agriculture (USDA) and our federal partners play in the local food system? Read more »