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Posts tagged: Farmers Market

Farms that Sell Directly to Consumers May Stay in Business Longer

Produce on display at farmers’ market in Washington DC

Produce on display at farmers’ market in Washington DC. Economic Research Service’s Amber Waves magazine reports that farmers who market goods directly to consumers are more likely to remain in business. USDA photo

Opportunities to buy food directly from farmers, in urban and rural areas, have increased considerably in recent years. The number of farms that sold food at roadside stands, farmers’ markets, pick-your-own farms, onfarm stores, and community-supported agricultural arrangements increased 24 percent between 2002 and 2012. Economists at the Economic Research Service (ERS) have found that farmers who market goods directly to consumers are more likely to remain in business than those who market only through traditional channels.

Farmers face many business risks, including fluctuations in prices and yields.  ERS looked at Census of Agriculture data showing that 61 percent of farms with direct-to-consumer (DTC) sales in 2007 were in business under the same operator in 2012, compared with 55 percent of farms without DTC sales. In a comparison of farms across four size categories (defined by annual sales in 2007), farmers with DTC sales had a higher survival rate in each category. The difference in survival rates ranged from 10 percentage points among the smallest farms to about 6 percentage points among the largest. Read more »

Mid-Atlantic Health Care Partner Network; Finding New Ways to Revitalize the Health and Wellness of Our Communities

Philly Food Bucks coupons

The Philly Food Bucks program encourages SNAP recipients to use their benefits to purchase fresh, local ingredients at participating farmers markets throughout the city.

March is National Nutrition Month. Throughout the month, USDA will be highlighting results of our efforts to improve access to safe, healthy food for all Americans and supporting the health of our next generation.

Make no mistake: Hunger is a health issue. There are clear associations between food insecurity and poor health outcomes, and health providers across the country know that good health doesn’t depend solely on medical care. And this is where USDA comes in.

I frequently interact with community health organizations in the Mid-Atlantic region. Through conversations and the observations of physicians, community clinics and hospitals, we understand that USDA’s nutrition assistance programs are a natural partner to patient care.  And so, in my region we created a platform for sharing ideas on how to target our nutrition programs at the places and with the people who directly provide health services in our communities. Read more »

Lessons from USDA’s Farmers Market Help Local Food Businesses

A Timber Pizza employee working

Timber Pizza’s success at USDA Farmers Market helped fuel its expansion. (USDA photo by Richard Tyner)

The USDA Farmers Market, next to the Department’s headquarters and steps from the National Mall in Washington, D.C., is a “living laboratory” for identifying and testing strategies to help support local and regional food systems.

To mark the 20th anniversary of the market, my colleagues and I at USDA’s Agricultural Marketing Service (AMS), which manages the weekly Friday market, tried a few new approaches during the 2015 season.  Our goals were to make the market more successful for vendors and more enticing to visitors.

For example, we opened the market a month early–in May instead of in June.  We also redesigned the layout of the market, allowing us to more than double the number of vendors from 14 to 32. Read more »

Five Lessons Learned from USDA’s Farmers Market at Night

Food trucks with people ordering

The USDA Farmers Market also lets AMS observe the impact farmers markets have in local food systems.

Our own USDA Farmers Market, brought to you by USDA’s Agricultural Marketing Service (AMS), celebrated 20 years of offering Washington, DC access to farm-fresh products this year.

USDA is always looking for innovative ways to help farmers markets succeed and experiment with ways that might help them expand. So this season we added evening hours on the third Friday of every month to the USDA Farmers Market.  Local news outlets like The Washington Post and blogs like BYT DC shared our excitement for the first ever USDA Farmers Market at Night. Read more »

Walk, Run, Ride to the First USDA Farmers Market at Night

USDA Farmers Market at Night poster

This Friday, the USDA Farmers Market will host its first night farmers market. Join us for live music, food trucks, and much more. We’ll provide everything you need for a perfect evening picnic on the National Mall. (Click to enlarge)

For 20 years, my agency, USDA’s Agricultural Marketing Service (AMS), has managed the USDA Farmers Market.  It’s quite a milestone, and I’m thrilled to celebrate it this week by hosting the first night farmers market in Washington, DC!  There will be live music, food trucks, and an array of farmers, growers, and vendors offering cured meats, fruits and vegetables, cut flowers, cheese and dairy, and delicious baked goods—everything you need for a perfect evening picnic on the National Mall!

As part of our work to support local and regional food systems, AMS is always looking for innovative ways to help farmers markets succeed, including our own market in Washington, DC.  As we celebrate the USDA market’s 20th season, we are introducing night markets from 5 p.m. to 8 p.m. on May 15, June 19, July 17, Aug. 21, Sept. 18, and Oct. 16.  Each night market will have a different theme featuring live music and educational exhibits. Read more »

Growing with the Times, Expanded USDA Farmers Market Opens for 20th Season

(Left to right)  Under Secretary Kevin Concannon, USDA AMS Deputy Administrator Arthur Neal, Agricultural Market Service (AMS) Administrator Anne Alonzo, USDA Farmers Market Coordinator Annie Ceccarini,  Agriculture Secretary Tom Vilsack, and Under Secretary Ed Avalos cut the ribbon opening at the USDA’s 2015 Farmers Market in the east parking lot of USDA in Washington, D.C. on Friday, May 1, 2015. USDA photo by Tom Witham.

(Left to right) Under Secretary Kevin Concannon, USDA AMS Deputy Administrator Arthur Neal, Agricultural Market Service (AMS) Administrator Anne Alonzo, USDA Farmers Market Coordinator Annie Ceccarini, Agriculture Secretary Tom Vilsack, and Under Secretary Ed Avalos cut the ribbon opening at the USDA’s 2015 Farmers Market in the east parking lot of USDA in Washington, D.C. on Friday, May 1, 2015. USDA photo by Tom Witham.

This morning, Secretary Tom Vilsack and I kicked off the 20th season of the USDA Farmers Market.  It was quite a celebration, complete with balloons, ribbon cutting and bell ringing!  The market underwent a major redesign and expansion this year to make room for twice as many vendors as we’ve had in the past.  Featuring everything from fresh oysters to delicious pastries to crisp lettuce, today’s market is full of delicious offerings from local farmers, ranchers and food businesses.   

I am so proud that my agency, the Agricultural Marketing Service, has managed this market for the past 20 years, turning it into a true gathering place for USDA and its neighbors, including Washington, D.C.-area employees, residents in Ward 2 and visitors to the National Mall.  The USDA Farmers Market also provides a great business opportunity for entrepreneurs. Read more »