A woman picking apples—one of many specialty crops—grown in New England. Since the beginning of the Obama administration, USDA’s Agricultural Marketing Service has awarded $455.5 million in Specialty Crop Block Grants to all 50 states and several U.S. territories. These grants have supported 6,138 projects that increase capacity, opportunity, and economic success for America’s specialty crop growers. Photo courtesy Alberto Romero.
Specialty crops—fruits, vegetables, nuts and nursery crops—are an agricultural and dietary staple. They’re a central part of a healthy diet and are vital to the economic success of American agriculture and to the farmers and businesses that rely on them for their livelihoods.
That’s why my agency, USDA’s Agricultural Marketing Service, works to support and expand markets for specialty crop growers and producers. This year, through our Specialty Crop Block Grant Program, we awarded $62.5 million to all 50 states, the District of Columbia, and five U.S. territories to support critical work related to this segment of the agricultural industry. Read more »
Kansas State University used a FSMIP grant to develop social media strategies for rural businesses to expand their customer base.
From Facebook to Snapchat, rural businesses are exploring how to use social media to improve their customer’s experience and expand their customer base. Over the last eight years, USDA and the Obama Administration have partnered with rural communities to build more opportunities that support rural small business owners, farmers and ranchers through applied research. Today USDA awarded nearly $1 million in Federal-State Marketing Improvement Program (FSMIP) grants to support market research to strengthen markets for U.S. agricultural products domestically and internationally.
Administered by USDA’s Agricultural Marketing Service (AMS), FSMIP projects make a real difference to diverse stakeholders and largely benefit rural communities. For example, in 2013, FSMIP awarded a 2-year grant to Kansas State University to develop social media strategies for small green businesses, including nurseries, garden centers and lawn care operations, and to explore the potential of social media to expand their markets and profitability. Social media holds promise as a strategy for these rural businesses which frequently have a small customer base and struggle to be profitable throughout the year, given the seasonal nature of their business. Through social media, business owners could reach more potential customers for little to no cost but they often do not know how or why they should use these tools. Read more »
Connecticut service members serve local blueberry smoothies and continue farm to school efforts at summer meals sites.
Over the past few summers, sponsors of USDA’s Summer Meals Programs have been elevating meal quality and encouraging program participation by serving seasonal menus, utilizing high quality ingredients, and providing nutrition education activities. We’ve heard of such farm to summer activities – the embedding of farm to school principles within summer meals programs – from practitioners all around the country. Here in the Northeast, summer 2016 brought a wave of coordinated programming, and National Farm to School Month is the perfect time to celebrate this trend that is supporting healthy kids and communities all year long! Read more »
In 2012, FMPP supported the launch of Adelante Mujeres’s Sabor Color commercial kitchen project. This project focused on training small food producers and processors to develop culturally appropriate foods from local ingredients.
With sales of over $11 billion in 2014 and projected growth of 10 percent annually, local and regionally-produced food is the fastest growing sector of American agriculture. At USDA, we hear a lot from communities interested in strengthening the connection between farmers and consumers. That’s why we’re investing in projects across the country to help farm and food businesses tap into this growing market.
Yesterday, USDA announced more than $56 million in grants to support local and community food projects, including a program administered by my agency, the Agricultural Marketing Service (AMS). The Farmers Market and Local Food Promotion Program awarded over $26 million in competitive grants, divided equally between the Farmers Market Promotion Program (FMPP) and the Local Food Promotion Program (LFPP). Read more »
Elvis Cordova (middle), USDA Deputy Under Secretary for Marketing and Regulatory Programs presents National Farmers Market Week proclamations to (left to right) Crofton Farmers Market managers Chad Houck and Scott Hariton. Maryland Department of Agriculture Secretary Joe Bartenfelder and Maryland Department of Agriculture Deputy Secretary, Jim Eichhorst.
The demand for local food is strong and growing. To meet the growing demand, farmers market managers are becoming creative entrepreneurs who connect rural America to urban and suburban businesses.
Last week, during National Farmers Market Week, I had the pleasure of visiting Crofton Farmers Market in Crofton, Maryland, to recognize state and local efforts to bring fresh foods and economic growth into their community. During my visit, I was given a tour of the market by market managers, Chad Houck and Scott Hariton, who are business partners with a passion for their community. Read more »
Communities like Hamburg, New York, pictured above, joined USDA in celebrating National Farmers Market Week. Their chamber of commerce shared #marketfav after #marketfav on Twitter all week. Photo courtesy @HamburgChamber on Twitter.
National Farmers Market Week is a good example of why I say it’s an exciting time to be in agriculture. More than ever, all segments of the food industry are coming together to provide consumers with foods fresh from the farm, and farmers markets lead the way.
As I visited markets in Alexandria, La., and Greenwood, S.C.—and right here in Washington, D.C.—I saw firsthand the positive impact of farmers markets on the businesses and communities around them. And, through our 2015 Market Managers Survey results, we know that across the nation farmers markets are helping build businesses and bring communities together. Read more »