USDA’s Healthy Incentives Pilot found that SNAP participants who received incentives to purchase healthy foods consumed about 26 percent more fruits and vegetables per day than people who did not receive the incentives. Click to enlarge.
USDA is firmly committed to ensuring that all Americans have access to a safe, healthy, adequate and affordable diet. Unfortunately, our nation is facing an unprecedented nutrition crisis, with far too many Americans facing both food insecurity and obesity. Although it seems paradoxical, the two actually go hand in hand far too often. To reverse the course of this two-sided crisis, we must create a cultural change that facilitates and encourages healthy food choices among all Americans.
One example of how USDA has been working to implement this cultural shift is the Healthy Incentives Pilot (HIP) project that was recently conducted in Massachusetts. The goal of this project was to provide SNAP participants greater access to healthy foods and better nutrition through financial incentives at the point of purchase. Specifically, we tested the impact of providing families with 30 extra cents in SNAP benefits per benefit dollar that they spent on fruits and vegetables. We were very encouraged by the results. On average, people who received the incentives ate about 26 percent more fruits and vegetables per day than people who did not receive the incentives—a substantial increase! Read more »
USDA’s investments in local and regional food systems help provide farmers and ranchers with greater opportunities, consumers with more choices and bring jobs to rural and urban communities. USDA Photo.
Strong local food systems are one of U.S. Department of Agriculture (USDA) Secretary Vilsack’s four key pillars to revitalize rural economies. On Monday, he announced the award of over $52 million to support local and regional food systems and the organic industry through five USDA grant programs. Most of the grants were authorized through the 2014 Farm Bill.
As part of that announcement, my agency—the Agricultural Marketing Service (AMS)—awarded over $27 million in competitive grants to expand marketing through the new Farmers Market and Local Food Marketing Promotion Program, as well as over $1 million in matching grants through the Federal-State Marketing Improvement Program (FSMIP). For years, AMS has led USDA efforts to support local and regional food systems by awarding grants that give farmers and ranchers around the country tools to reach consumers, strengthen ties between urban and rural communities and help meet the growing demand for locally and regionally produced food. Read more »
Christy (left) and Lilah Talbott of Richmond, VA came to the Fall Line Farms pick-up point, a food hub that offers a wide variety of household food staples and specialty items. USDA’s new food hub directory will help connect schools, hospitals and restaurants across the U.S. with food from local farms and vendors.
What a great time of year to visit your local farmers market! From root crops such as beets, carrots and radishes to salad greens like Swiss chard, lettuce and spinach—farmers markets are full of fresh ingredients that you can use in your favorite fall recipes. My agency, the Agricultural Marketing Service, maintains the USDA’s National Farmers Market Directory, where you can search for local markets and discover where to get your squashes, pumpkins, pears and apples. There are over 8,200 farmers markets listed with their locations, operating hours and other details, providing a simple and easy way for consumers and producers around the country to find each other.
Local and regional food systems, including farmers markets, are one of USDA’s four key pillars to revitalize rural economies and improve access to fresh, healthy food for millions of Americans. Last month, I announced that AMS was building three new local food directories for food hubs, community-supported agriculture operations and on-farm markets. I asked local food enterprises to go online and list the details of their businesses in the new directories—and they responded! Read more »
Our new local and regional Market News reports are just one way USDA is ensuring that farmers and ranchers get access to the resources they need to thrive in the local market sector. Photo courtesy of Cascade Brook Farm.
It wasn’t too long ago that beef was far less traveled, and families often put a side of beef away in the freezer for the winter. Modern day conveniences make beef and the beef buying experience more suitable to a faster pace of life, but old traditions are hard to let go. Across the board, we’re seeing a return to buying local, and—although modern conveniences are still enjoyed—local beef is also more accessible.
USDA Market News, part of USDA’s Agricultural Marketing Service, recently created a series of market reports on locally or regionally produced agricultural products, including beef. As a part of the 2014 Farm Bill, the reports provide farmers, other agricultural businesses and consumers with a one-stop-shop for market and pricing information for local and regional food outlets. Read more »
Nutrition Educator Liz Easterling of the Mississippi State Extension Service leads a cooking demonstration of "farmers market salsa."
“How many of you like vegetables?” The question posed to a gathering of Choctaw children in a garden in rural Mississippi elicits skeptical responses. But upon sampling the fresh produce harvested with their own hands, however, the children’s stereotypes of disgust turn to surprises of delight. A young boy taking a giant bite out of a juicy tomato could be the poster child for the vibrant red fruit. A pair of sisters declares cucumbers as their favorite. The newly adventurous children are even willing to taste raw eggplant…Now that’s impressive.
Through a summer program made possible by a Food Distribution Program Nutrition Education (FDPNE) Grant from the Food and Nutrition Service, 150 children from the Mississippi Band of Choctaw Indians were able to get up close and personal with fresh fruits and vegetables. Twice a week, children ages 6-18 from the Boys and Girls Club and the Tribal Youth Court participated in the lifecycle of planting, picking, and preparing produce. The week my colleagues and I visited the Choctaw Indian Reservation, the children scattered seed for iron clay peas, witnessed the hustle and bustle of a farmers market, and learned how to dice vegetables for a salsa recipe. Read more »
Administrator Rowe views the healthy offerings provided at a local farmers market.
Earlier this month, USDA celebrated National Farmers Market Week to highlight the healthy offerings they provide American families. The department invests in farmers markets in a myriad of ways – from helping farmers develop their products for markets, to enriching children’s bodies and minds through the “farm to school” program. In fact, there are more than 8,000 farmers markets listed in USDA’s National Farmers Market Directory, and more than 5,000 farm stands and farmers markets across the nation are accepting SNAP benefits.
During the month, I had a chance to speak with Lt. Col. Eric Smith, commander of Fort Meade’s (Md.) Headquarters Command Battalion. We discussed USDA’s partnership with the Department of Defense and supporting the Healthy Base Initiative through FNS programs. DoD’s Healthy Base Initiative works to improve the health and wellness of service members and their families by reducing obesity and decreasing tobacco use. Currently, 14 military installations participate in a pilot to create an environment that promotes healthy lifestyles. Fort Meade is one of them. Read more »