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Posts tagged: Farmers Markets

Celebrating National Farmers Market Week with the WIC Farmers Market Nutrition Program

A young boy looking over the fresh fruits and veggies with his mother at a farmers market in Mississippi.

Women, infants over 4 months old, and children who are certified to receive WIC benefits are eligible to participate in the FMNP.

Fighting hunger and improving the health of those who receive nutrition assistance can require creative measures.  So as we celebrate USDA’s 16th annual National Farmers Market Week (August 2 -8), it’s important to remember the multitude of benefits farmers markets can offer our nation’s struggling families.

These days, low-income mothers can more easily access fresh fruits and vegetables thanks to farmers markets. And the concentration of fresh and nutritious foods found at these healthy hubs helps introduce more of our nation’s households to a variety of foods that are both good for you and taste great! Read more »

Building a Better Future for our Children

We know that making sure our children have access to a good education and nutritious food helps put them on a path to success. Building a strong foundation for our nation’s youth means ensuring they have all the tools in place to grow up healthy and strong. However, too many American children live in households where healthy food is not always available. In remote areas especially, families still often face barriers to getting the education and healthcare that they need.  That’s why USDA invests in initiatives that boost nutrition, invest in important rural infrastructure, like schools, hospitals and farmers markets, and help our nation’s rural families access crucial resources they need to give their kids a strong start to life.

Because the importance of a healthy start cannot be overstated, we begin August by celebrating National Women, Infants, and Children (WIC) Program Breastfeeding Week in conjunction with Farmers Market Week. Breastfeeding provides health, nutritional, economic and emotional benefits to both mother and baby, which is why WIC provides support for breastfeeding mothers.  WIC has a significant, positive impact on the overall health of children and over half of the infants in the United States participate in the program. Read more »

On the Road in Santa Fe – Saluting Farmers Markets All the Way

The Santa Fe Farmers Market

Farmers markets like the Santa Fe Farmers Market are at the heart of many towns and cities, attracting foot traffic and customers to brick and mortar stores, bringing together rural and urban Americans, and creating jobs and opportunities for local farmers and ranchers. USDA Photo by Bob Nichols.

Greetings from New Mexico, the Land of Enchantment!  I’m here at the Santa Fe Farmers Market, where local farmers and ranchers have come together to sell their goods to the community for more than 50 years.  This popular farmers market started with just a handful of growers and now has more than 100 vendors, more than any other in the state.  It’s the perfect place to celebrate all that farmers markets do for rural and urban communities around the country by kicking off the 16th annual National Farmers Market Week.

Audio story from USDA Radio available on the USDA website.

The growth in Santa Fe’s market mirrors what is happening across the country – Americans want to get to know their farmers and learn where their food comes from.  Farmers markets like this one are at the heart of many towns and cities, attracting foot traffic and customers to brick and mortar stores, bringing together rural and urban Americans, and creating jobs and opportunities for local farmers and ranchers.  That’s why my agency, USDA’s Agricultural Marketing Service (AMS), is always looking for innovative ways to help farmers markets succeed. Read more »

The Price is Right: Local Beef Reporting in Vermont

Market News reporter Alex Wright with cattle in Vermont

This report is pioneering the way beef is marketed by providing local price information for farmers, increasing transparency in the marketplace, and enabling institutions to properly assess the value of a small or mid-sized farm, which sells its commodities locally. Pictured here is Market News reporter Alex Wright with cattle in Vermont.

There’s no doubt about it – gears are turning in the world of local food production.  From rural communities to large food retailers, local and regional food is a growing business across the country.  In the USDA’s Market News division, developing market reports to keep up with the growing need for local food data is a priority for us.

Following Secretary Tom Vilsack’s lead to ramp up local and regional food efforts, USDA Market News – part of the Agricultural Marketing Service – issues a local beef report for the state of Vermont each month.  Two Market News reporters from Pennsylvania ventured to the Green Mountain State to meet with existing customers and recruit new ones.  Trekking all throughout the state, they visited a total of 10 farms, talked to numerous people about grass-fed beef, and learned about how Market News can better serve this sector of the industry. Read more »

“Hot & Cold” Music, Food and Fun on the Menu for July 17th USDA Farmers Market at Night

USDA Farmers Market Hot and Cold infographic

In Washington DC? Bring your dancing shoes and join the USDA Farmers Market at Night on Friday, July 17 from 5 to 8 PM! (Click to enlarge)

If you’re in the Washington, DC-area on Friday, July 17, join us between 5 p.m. and 8 p.m. outside USDA Headquarters at 12th and Independence Avenue, S.W., near the Smithsonian Metro stop.  Bring your dancing shoes, friends and appetite.  We’ll be holding the third in a series of 6 monthly USDA Farmers Market at Night.  The July night market’s “Hot & Cold” theme will feature Brazilian Music, local food trucks and free blueberry ice cream.

Farmers markets across the country are gathering places where local food producers are building successful businesses and bringing fresh, local food to neighborhoods across the country. As the demand for local food continues to increase, farmers markets are maturing from small stands to entertainment destinations with extended hours, live music, and a variety of local products. Read more »

Lessons from the Field: A New Series for Food Hub Development

Lilian Salerno, Administrator, Rural Development Rural Business-Cooperative Services in California

Lilian Salerno, Administrator, Rural Development Rural Business-Cooperative Services (third from right), met with the Sacramento County of Governments and other partners to discuss food hubs in the greater Sacramento area. Rural Development’s new report Running a Food Hub: Lessons Learned From the Field, is part of USDA’s ongoing commitment to food hub development and other local food enterprises.

Since 2009, USDA has invested in 29,100 local food opportunities, including food hubs, small scale processing and farmers markets across all 50 states and the US territories. These investments include over 12,000 loans and micro-loans to small-scale producers who often sell products locally and over 13,000 high tunnels (low-cost covered structures that extend the growing season and make locally-grown products available later in the year).

However, as with any investment, the success of a business depends not just on an infusion of capital, but also on good planning.  Technical assistance services such as feasibility studies, business planning, financing strategies, supply chain logistics, marketing, and guidance with the policy and regulatory environment are equally important. Read more »