The Baltimore Farmers Market helps meet America's demand for local and regional food. Farmers markets, farmers auctions, and direct to consumer reports are now being produced by USDA Market News. The reports are available for businesses of all size to help level the playing field in the $7 billion a year local and regional food market. USDA Photo Courtesy of Lance Cheung.
America’s hunger for locally and regionally grown food has become a $7 billion-per-year market. That means more consumers are savoring farm-fresh food, and more farmers—especially small and mid-size farmers—are profiting from new markets for their products. It also means that a trove of useful pricing and volume data about local and regional food markets is now available, ready to be collected and analyzed. Thanks to the 2014 Farm Bill, USDA is making that data available to farmers and businesses of all sizes for free and helping to level the playing field.
USDA Market News has created a new series of market reports on locally or regionally produced agricultural products. The reports—covering products from all commodity areas—are all available on the Local & Regional Food Marketing Information web page, which provides farmers, other agricultural businesses, and consumers with a one-stop-shop for market and pricing information for local and regional food outlets. Three report categories are now online: Read more »
AMS Administrator Anne Alonzo visits with Madison, Wisconsin Mayor Paul Soglin at the Dane County Farmers Market. Alonzo kicked off National Farmers Market Week, sharing USDA’s commitment to strengthening local and regional food systems.
The 15th Annual National Farmers Market Week is off to a great start!
Farmers markets connect and unite people living in urban and rural environments, provide access to fresh, healthy and delicious foods, and—best of all—put a face to the farmers and ranchers who produce their wonderful wares. We, in turn, can support farmers and local communities with our purchases. Read more »
Nancy Mims tests a batch of cheese. NRCS photo.
John and Nancy Mims never imagined they would be running a dairy when they met at the University of Florida and married 40-some years ago. He was going to be an architect and a pilot, and she was going to be a nurse.
They were going to move to the Caribbean. But then John was drafted. After a six-year stint in the Navy, Nancy’s father died, and they went home to help her mother on the dairy where Nancy grew up. They ended up buying the dairy in 1980.
It is a lifestyle the two have grown to love and they have worked with USDA’s Natural Resources Conservation Service to protect their way of life. Read more »
National Farmers Market Week August 3-9 is a perfect time to make a trip to your local market. Share your favorite part of the farmers market experience by tagging your photos with #FarmMktWk @USDA.
Every time I explore a farmers market I become a kid again. It brings back memories of snacking on sun-ripened figs from my backyard with dad or squeezing for perfectly ripe tomatoes at the neighborhood farm stand with mom. The existence, uniqueness and vibrancy of farmers markets can be a positive experience full of exploration and deliciousness for any age. It sure is for me.
USDA is committed to helping all of America’s children, families and communities not only have access to healthy affordable food, but form positive associations with these healthy foods. Visiting a farmers market offers a unique learning environment where you can be introduced to fresh, local produce; a variety of sights, tastes and smells; as well as meet neighbors, farmers and vendors. Read more »
Finding creative ways to navigate transportation issues is critical to meet the increasing demand for local and regional food. A new report by USDA’s Agricultural Marketing Service serves as a resource for strategies and solutions to help small- and mid-size farm operations, food hubs, agribusinesses and researchers solve these issues. Photo courtesy David Ingram
Rivers, roads and rails—the shortest distance between two points is not always a straight line. Finding the best path forward can be difficult as city traffic gets worse each year, frustrating commuters and thwarting deliveries. Also in the transportation mix are farmers traveling the same roads trying to bring the freshest produce to city markets. With the $7 billion-per-year market for local and regional food continuing to grow, more and more goods are being transported along local routes.
Developing creative ways to navigate transportation challenges is critical for farmers and consumers alike to meet the increasing demand for local and regional food. Farmers relying on local and regional food systems may not have the scale or capacity to use established food freight systems. That’s why USDA’s Agricultural Marketing Service (AMS) has taken a fresh look at food distribution issues, especially for the local and regional markets. Read more »
Food can go through a lot of steps to reach the consumer - before it is laid on the table - food travels from the field to the truck to the packing house to the store. AMS has many programs that support business entities involved in the food chain. Photo courtesy of Bart Everson.
A recent trip back home to Louisiana sparked memories of a simpler time when old trucks full of fresh produce rumbled down dusty roads to deliver goods to the local market. The 2012 Census of Agriculture tells us that 50,000 farmers and ranchers nationwide are now selling to local retailers and that 150,000 of them are selling their products directly to consumers. Although these farmers and ranchers are still using this direct approach, the agricultural industry is certainly more dynamic today. This means that producers need to follow a strategic business model.
The reality is that food can go through a lot of steps to reach the consumer. Before it is served on the table, food travels from the field to the truck to the packing house to the store. My agency, the USDA’s Agricultural Marketing Service (AMS), has many programs that support business entities involved in the food chain, including farmers markets and food hubs. For example, we invest in projects that help farmers and businesses understand emerging trends, create new markets, and stimulate our nation’s rural economies. Read more »