AMS Local Food Research and Development Director Ken Keck (far right), AMS Administrator Anne Alonzo (middle), and Rio Arriba County Agricultural Extension Agent Donald Martinez, Jr., (middle in the back with red shirt), check out the 'Tequila' sweet pepper picked from the fields at Danny Farrar’s (far left) Rancho La Jolla in Velarde, NM. USDA photo courtesy of Peter Wood.
As part of National Farmers Market Week, USDA’s Agricultural Marketing Service (AMS) Administrator Anne L. Alonzo and I traveled to New Mexico, the Land of Enchantment. The bustling Santa Fe Farmers Market was the perfect place to kick off the week! While there, we also traveled to the beautiful countryside and met with key local food stakeholders during a special session and visits to local farms.
The round table forum and farm visits allowed farmers, ranchers, and local food organizations to share their experiences. We heard from Danny Farrar, who owns Rancho La Jolla in Velarde and is also a member of the Farm to School Board of Directors. He told us that many of the northern New Mexico farmers who sell at farmers markets are growing fruits and vegetables on small family farms of just 3 to 5 acres and on land passed down through generations. He told us that keeping his land as a working farm is as important to his culture and heritage as it is to its profitability. Read more »
National Farmers Market Week August 3-9 is a perfect time to make a trip to your local market. Share your favorite part of the farmers market experience by tagging your photos with #FarmMktWk @USDA.
Every time I explore a farmers market I become a kid again. It brings back memories of snacking on sun-ripened figs from my backyard with dad or squeezing for perfectly ripe tomatoes at the neighborhood farm stand with mom. The existence, uniqueness and vibrancy of farmers markets can be a positive experience full of exploration and deliciousness for any age. It sure is for me.
USDA is committed to helping all of America’s children, families and communities not only have access to healthy affordable food, but form positive associations with these healthy foods. Visiting a farmers market offers a unique learning environment where you can be introduced to fresh, local produce; a variety of sights, tastes and smells; as well as meet neighbors, farmers and vendors. Read more »