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Posts tagged: FAS

Local & Regional Data Added to USDA Market News

The Baltimore Farmers Market helps meet America's demand for local and regional food. Farmers markets, farmers auctions, and direct to consumer reports are now being produced by USDA Market News. The reports are available for businesses of all size to help level the playing field in the $7 billion a year local and regional food market. USDA Photo Courtesy of Lance Cheung.

The Baltimore Farmers Market helps meet America's demand for local and regional food. Farmers markets, farmers auctions, and direct to consumer reports are now being produced by USDA Market News. The reports are available for businesses of all size to help level the playing field in the $7 billion a year local and regional food market. USDA Photo Courtesy of Lance Cheung.

America’s hunger for locally and regionally grown food has become a $7 billion-per-year market.  That means more consumers are savoring farm-fresh food, and more farmers—especially small and mid-size farmers—are profiting from new markets for their products.  It also means that a trove of useful pricing and volume data about local and regional food markets is now available, ready to be collected and analyzed.  Thanks to the 2014 Farm Bill, USDA is making that data available to farmers and businesses of all sizes for free and helping to level the playing field.

USDA Market News has created a new series of market reports on locally or regionally produced agricultural products.  The reports—covering products from all commodity areas—are all available on the Local & Regional Food Marketing Information web page, which provides farmers, other agricultural businesses, and consumers with a one-stop-shop for market and pricing information for local and regional food outlets.  Three report categories are now online: Read more »

Discovering U.S. Agriculture Products Abroad

Deputy Secretary Harden examines Pacific Northwest cherries on sale at the Jiangnan Fruit and Vegetable Wholesale Market in Guangzhou.

Deputy Secretary Harden examines Pacific Northwest cherries on sale at the Jiangnan Fruit and Vegetable Wholesale Market in Guangzhou.

U.S. agricultural exports are a bright spot in our economy – the past five years represent the strongest in history for agricultural trade.  We export everything from soybeans and dairy to specialty products and fresh produce, all adding up to revenue and jobs back home in the United States. On a recent trip to China, I was able to see the wide range of products we are exporting, met with Chinese importers of American agricultural products and visited USDA staff working to get U.S. products into the Chinese market.

China is the largest market for American agricultural products, accounting for nearly 20 percent of all foreign sales of U.S. exports. These exports include bulk commodities like soybeans, cotton and wheat, but a wide variety of specialty items are also bought, like ginseng and Washington cherries. The diversity of American agricultural products represented in China was very impressive, as well as the innovative ways U.S. products are being used overseas. Read more »

The Global Exchange of Organic Products: Expanding Markets at Home and Abroad

This partnership will streamline access to the growing Korean organic market for American producers and businesses, benefiting the thriving organic industry and supporting jobs and businesses on a global scale. USDA Photo Courtesy of Miles McEvoy.

This partnership will streamline access to the growing Korean organic market for American producers and businesses, benefiting the thriving organic industry and supporting jobs and businesses on a global scale. USDA Photo Courtesy of Miles McEvoy.

Last week, we celebrated another victory for the global organic community – the announcement of an organic equivalency agreement between the U.S. and the Republic of Korea. We are thrilled with the outcome!

Beginning July 1, 2014, processed organic products certified in Korea or in the U.S. may be sold as organic in either country, eliminating significant barriers and creating opportunities for American businesses across the organic supply chain as well as setting the foundation for additional organic agricultural trade agreements. Consumers in Korea will now be able to enjoy a wide range of U.S. organic exports including condiments, cereal, baby food, frozen meals, milk, and other processed products. Read more »

From an Orchard in California to a Table in Canada and Beyond

Seen here are David Anthony and Antonia Praljak of Oro Loma Ranch/Ruby Fresh Pomegranate. They are proudly promoting their new “Salad Jewels“ product line, which was introduced at the 2013 Canadian Produce Marketing Association (CPMA) trade show.

Seen here are David Anthony and Antonia Praljak of Oro Loma Ranch/Ruby Fresh Pomegranate. They are proudly promoting their new “Salad Jewels“ product line, which was introduced at the 2013 Canadian Produce Marketing Association (CPMA) trade show.

What does a pomegranate need to do to get from an orchard in California to a dining table in Canada? The pomegranate doesn’t have to do anything, but U.S. growers must prepare the ground for their products in more ways than one. It takes knowledge and resources to bring U.S. food and agricultural products to the global marketplace – a daunting challenge for many farmers and small businesses.

But help is available. USDA’s Foreign Agricultural Service (FAS) supports four non-profit trade organizations, called State Regional Trade Groups (SRTGs), that provide hands-on support and assistance to U.S. small-and medium-size companies seeking to build a global business. SRTGs, working in conjunction with the state departments of agriculture in their respective regions, can help beginning exporters with everything from learning the fundamentals of exporting to identifying overseas opportunities and finding potential distributors. With support from FAS’ Market Access Program, SRTGs also help fund international marketing campaigns and promote U.S. farm and food products overseas. Read more »

Secretary’s Column: Record Trade Supports Strong Rural Economies

Agriculture is one of the brightest spots in our economy, and the American brand of agriculture is surging in popularity worldwide. Trade and market access support good-paying jobs and drives economic growth. A strong rural economy is critical to the overall economic health of the United States.

The past five years represent the strongest in history for agricultural trade with U.S. agricultural product exports totaling $619 billion over five years. Agricultural exports in fiscal year 2013 alone reached $140.9 billion, the highest level on record, and supported nearly one million jobs here at home. Read more »

Tracing a Path Out of a Costly Trade Dispute

The trade dispute was resolved after AMS helped the businesses produce paper work and take the South Korean officials on tours of orange juice processing plants. USDA Photo courtesy of Ken Hammond.

The trade dispute was resolved after AMS helped the businesses produce paper work and take the South Korean officials on tours of orange juice processing plants. USDA Photo courtesy of Ken Hammond.

When we shop for items like orange juice at the grocery store, we often take for granted what goes on behind the scenes before we can enjoy these quality foods. Our nation’s producers and processors do not take it for granted. These products represent their livelihood, and the ability to reach new customers—especially through the export market—is critical to their businesses’ success. Recently, the USDA’s Agricultural Marketing Service (AMS) helped four businesses from Florida avert a costly 54% tariff, enabling them to continue to export frozen concentrated orange juice duty free to South Korea.

The US – Korea Free Trade Agreement (KORUS FTA) exempts U.S. orange juice from a 54% tariff when exported to Korea. However, in March 2013 Korean officials questioned the domestic origin of orange juice exported from the Sunshine State to the East Asian country. Without proof that the juice came from the U.S., exporters faced the costly tariff and the volume of exports to South Korea decreased. It was a huge loss for the Florida citrus industry which creates 76,000 jobs and pumps $9 billion into its local economy. Read more »