Nutrition Educator Liz Easterling of the Mississippi State Extension Service leads a cooking demonstration of "farmers market salsa."
“How many of you like vegetables?” The question posed to a gathering of Choctaw children in a garden in rural Mississippi elicits skeptical responses. But upon sampling the fresh produce harvested with their own hands, however, the children’s stereotypes of disgust turn to surprises of delight. A young boy taking a giant bite out of a juicy tomato could be the poster child for the vibrant red fruit. A pair of sisters declares cucumbers as their favorite. The newly adventurous children are even willing to taste raw eggplant…Now that’s impressive.
Through a summer program made possible by a Food Distribution Program Nutrition Education (FDPNE) Grant from the Food and Nutrition Service, 150 children from the Mississippi Band of Choctaw Indians were able to get up close and personal with fresh fruits and vegetables. Twice a week, children ages 6-18 from the Boys and Girls Club and the Tribal Youth Court participated in the lifecycle of planting, picking, and preparing produce. The week my colleagues and I visited the Choctaw Indian Reservation, the children scattered seed for iron clay peas, witnessed the hustle and bustle of a farmers market, and learned how to dice vegetables for a salsa recipe. Read more »
Finding creative ways to navigate transportation issues is critical to meet the increasing demand for local and regional food. A new report by USDA’s Agricultural Marketing Service serves as a resource for strategies and solutions to help small- and mid-size farm operations, food hubs, agribusinesses and researchers solve these issues. Photo courtesy David Ingram
Rivers, roads and rails—the shortest distance between two points is not always a straight line. Finding the best path forward can be difficult as city traffic gets worse each year, frustrating commuters and thwarting deliveries. Also in the transportation mix are farmers traveling the same roads trying to bring the freshest produce to city markets. With the $7 billion-per-year market for local and regional food continuing to grow, more and more goods are being transported along local routes.
Developing creative ways to navigate transportation challenges is critical for farmers and consumers alike to meet the increasing demand for local and regional food. Farmers relying on local and regional food systems may not have the scale or capacity to use established food freight systems. That’s why USDA’s Agricultural Marketing Service (AMS) has taken a fresh look at food distribution issues, especially for the local and regional markets. Read more »
“Creativity is contagious, pass it on.” These words, spoken by Albert Einstein, can hold true for anything. USDA’s Commodity Procurement Program enjoys seeing schools and other organizations develop creative, healthy meals featuring foods we purchase for federal feeding programs. We hope that finding innovative ways to use USDA foods is contagious and that others catch on.
During a recent conference, USDA saw how a bit of ingenuity can turn low-sodium corn, dried beans, and fresh squash into a tasty meal. Inspired by the American Indian tradition of the three sisters, Tocabe, an American Indian Eatery used corn and beans from USDA Foods and squash from the Department of Defense Fresh Fruit and Vegetable Program to make a healthy soup. Read more »
Bi-Rite Market in San Francisco. Wholesale buyers like Bi-Rite see value in marketing local products. Our study found that marketing to regional preferences helps farmers get a better price for their products.
Small and mid-size farmers are the backbone of farmers markets, but they often face particular obstacles when trying to sell products in markets like grocery stores, restaurants, hospitals, and schools. Through the Transportation and Marketing program at USDA’s Agricultural Marketing Service (AMS), we explored this issue in our recent study, Moving Food Along the Value Chain: Innovations in Regional Food Distribution. Read more »