The Baltimore Farmers Market helps meet America's demand for local and regional food. Farmers markets, farmers auctions, and direct to consumer reports are now being produced by USDA Market News. The reports are available for businesses of all size to help level the playing field in the $7 billion a year local and regional food market. USDA Photo Courtesy of Lance Cheung.
America’s hunger for locally and regionally grown food has become a $7 billion-per-year market. That means more consumers are savoring farm-fresh food, and more farmers—especially small and mid-size farmers—are profiting from new markets for their products. It also means that a trove of useful pricing and volume data about local and regional food markets is now available, ready to be collected and analyzed. Thanks to the 2014 Farm Bill, USDA is making that data available to farmers and businesses of all sizes for free and helping to level the playing field.
USDA Market News has created a new series of market reports on locally or regionally produced agricultural products. The reports—covering products from all commodity areas—are all available on the Local & Regional Food Marketing Information web page, which provides farmers, other agricultural businesses, and consumers with a one-stop-shop for market and pricing information for local and regional food outlets. Three report categories are now online: Read more »
Finding creative ways to navigate transportation issues is critical to meet the increasing demand for local and regional food. A new report by USDA’s Agricultural Marketing Service serves as a resource for strategies and solutions to help small- and mid-size farm operations, food hubs, agribusinesses and researchers solve these issues. Photo courtesy David Ingram
Rivers, roads and rails—the shortest distance between two points is not always a straight line. Finding the best path forward can be difficult as city traffic gets worse each year, frustrating commuters and thwarting deliveries. Also in the transportation mix are farmers traveling the same roads trying to bring the freshest produce to city markets. With the $7 billion-per-year market for local and regional food continuing to grow, more and more goods are being transported along local routes.
Developing creative ways to navigate transportation challenges is critical for farmers and consumers alike to meet the increasing demand for local and regional food. Farmers relying on local and regional food systems may not have the scale or capacity to use established food freight systems. That’s why USDA’s Agricultural Marketing Service (AMS) has taken a fresh look at food distribution issues, especially for the local and regional markets. Read more »
Food can go through a lot of steps to reach the consumer - before it is laid on the table - food travels from the field to the truck to the packing house to the store. AMS has many programs that support business entities involved in the food chain. Photo courtesy of Bart Everson.
A recent trip back home to Louisiana sparked memories of a simpler time when old trucks full of fresh produce rumbled down dusty roads to deliver goods to the local market. The 2012 Census of Agriculture tells us that 50,000 farmers and ranchers nationwide are now selling to local retailers and that 150,000 of them are selling their products directly to consumers. Although these farmers and ranchers are still using this direct approach, the agricultural industry is certainly more dynamic today. This means that producers need to follow a strategic business model.
The reality is that food can go through a lot of steps to reach the consumer. Before it is served on the table, food travels from the field to the truck to the packing house to the store. My agency, the USDA’s Agricultural Marketing Service (AMS), has many programs that support business entities involved in the food chain, including farmers markets and food hubs. For example, we invest in projects that help farmers and businesses understand emerging trends, create new markets, and stimulate our nation’s rural economies. Read more »
Second Harvest holds ribbon cutting ceremony for a new 65,000 square-foot regional distribution center in Thomasville, Georgia.
Across the country, food banks are committed to providing healthy food for those in need. Food banks also have a vested interest in building stronger local economies and creating additional opportunities for the communities they serve.
There are currently more than 200 food banks in the country, with more than 63,000 affiliated agencies like (food pantries and shelters). This network distributes more than 2.5 billion pounds of food to needy Americans each year.
Strategic integration of local foods into a food bank’s operation is one way to create economic opportunities for farmers and provide fresh food to families and children. This is especially important in rural areas, which have rich agricultural assets but tend to experience higher poverty rates than metropolitan areas. Read more »
The 2014 Farm Bill has already set in motion and accomplished so much for our country. With historic support for specialty crop producers across the country, the bill will touch every one of our lives through one of the most basic of human needs: food.
Specialty crops make up the bulk of what we eat—all of our fruits and vegetables, tree nuts and dried fruits—as well as things like cut flowers and nursery crops. They are half of MyPlate at every meal, and the daily source for most of our vitamins and nutrients. For many in rural America, these crops not only provide nutrition, they are also a primary source of income.
For nearly a decade, USDA supported specialty crop growers across the country through the Specialty Crop Block Grant (SCBG) program. These grants enhance the competitiveness of specialty crops, sustain the livelihood of American farmers, and strengthen rural economies. Read more »
From left to right: Deborah Kane, USDA Farm to School Program; Tim Snyder, Seeds of Change; Leslie Fowler, Chicago Public Schools; Anne Alonzo, AMS Administrator; Jim Slama, FamilyFarmed.org; Paul Saginaw, Zingerman's; Ken Waagner, e.a.t.; and Tom Spaulding, Angelic Organics Learning Center. The Good Food Festival & Conference is the oldest sustainable and local food trade show in America.
For over a century, my hometown of Chicago has been a cultural, financial, and agricultural hub. And as a hub, it has a long history of supporting innovation and opportunity. From the first cattle drives came the great Chicago Stockyards that supplied meat to the nation. From the early trading of the Chicago Butter and Egg Board came the Chicago Mercantile Exchange. The city’s richly-woven tapestry of cultural diversity and the success of its food businesses prove Chicago’s value as an ideal business cultivator.
That is why it was so fitting that AMS Deputy Administrator Arthur Neal and I were invited to present at the Good Food Festival & Conference in Chicago on March 14. Hosted by Jim Slama of FamilyFarmed.org, the event is the oldest sustainable and local food trade show in America. Each year it brings together stakeholders including farmers, entrepreneurs, policy makers, and food industry representatives. Read more »