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Posts tagged: Food Security Report

Food For Thought Initiative Improving Nutrition and Fighting Hunger

Celebrity chef and author, Art Smith, joins Sesame Street’s Elmo in a healthy and affordable cooking demonstration during the unveiling of a new Sesame Street Workshop initiative, Food for Thought: Eating Well on a Budget. This free bi-lingual (English-Spanish) multimedia outreach initiative, with funding and partnership support of UnitedHealthcare and The Merck Company Foundation, is designed to help support families who have children between the ages of two and eight, cope with uncertain or limited access to affordable and nutritious food. The event took place at the Capital Food Bank in Washington, D.C., on Tuesday, December 7, 2010. Photo credit: Gil Vaknin/Sesame Workshop

Celebrity chef and author, Art Smith, joins Sesame Street’s Elmo in a healthy and affordable cooking demonstration during the unveiling of a new Sesame Street Workshop initiative, Food for Thought: Eating Well on a Budget. This free bi-lingual (English-Spanish) multimedia outreach initiative, with funding and partnership support of UnitedHealthcare and The Merck Company Foundation, is designed to help support families who have children between the ages of two and eight, cope with uncertain or limited access to affordable and nutritious food. The event took place at the Capital Food Bank in Washington, D.C., on Tuesday, December 7, 2010. Photo credit: Gil Vaknin/Sesame Workshop

There was plenty of warmth and goodwill keeping a bitterly cold Washington morning at bay as I joined the folks at Sesame Workshop, the nonprofit organization behind Sesame Street, at today’s rollout of their Food for Thought: Eating Well on a Budget, multi-media outreach initiative.  The educational outreach materials are designed to help support families with children between the ages of two and eight, by nurturing their overall development through good nutrition to create positive outcomes that will last a lifetime.  The campaign is aimed at the nearly one in four American children–seventeen million, based on our own USDA Food Security Report estimates–who don’t get the food that meets basic nutritional needs due to difficult economic or social conditions.  There couldn’t be a more appropriate time, given our current economic circumstances, or a more fitting place to have the discussion than on Sesame Street, the best known street in the world, with Elmo and friends, some of the best known characters in America. Read more »