USDA FNS employees promoted HealthierUS information to Latino families at the NFL/LULAC Feria de Salud on Jan. 30.
Now that time has started to heal the wounds of many Pittsburgh fans we thought it would be a good time to highlight some of the work we did around Super Bowl XLV. USDA Food and Nutrition Service (FNS) staff got to participate in Fiesta de Salud (Celebration of Health) — a community fair sponsored by the League of United Latin American Citizen (LULAC) and the National Football League (NFL) in Dallas, Texas. Fiesta de Salud was one of many NFL events planned during the week leading up to Super Bowl XLV which helped promote the NFL’s anti-childhood obesity program “Play 60.” Read more »
Cross posted from the Let’s Move blog:
It has been one year since First Lady Michelle Obama kicked off her Let’s Move! initiative with the goal to solve the problem of childhood obesity within a generation. The anniversary calls for a time to reflect on its vast contributions, but to also continue the important momentum.
Since the beginning, this administration has leveraged USDA’s 15 nutrition assistance programs to improve domestic nutrition. From adults who nourish their families with Supplemental Nutrition Assistance Program (SNAP) benefits, to children who wade through lunch and breakfast lines at school—our programs touch 1 in 4 Americans. Read more »
Last week, Secretary Vilsack traveled to Dallas, Texas, home of Superbowl XLV, to meet with officials from the public and private sectors to sign a Memorandum of Understanding (MOU) outlining a commitment to enacting healthy solutions to childhood obesity under Fuel Up to Play 60 .This partnership represents an unprecedented pledge to our kids to help get them moving toward physical fitness and health, a key element of First Lady Michelle Obama’s Let’s Move! initiative. Read more »
What do dairy farmers, NFL stars, and the Secretary of Agriculture have in common? They all braved the winter weather and traveled to the site of Super Bowl XLV to support the Fuel Up to Play 60 (FUTP60) program. FUTP60 conducted a kids’ football clinic at the NFL Experience, an interactive theme park at the Dallas Convention Center. The clinic, aimed at kids, focused on the fundamentals to improve nutrition and physical activity in their schools and personal lives. Read more »
Cross posted from the Let’s Move! blog:
Today I had the honor of joining some of our nation’s principal thought-leaders at the site of Super Bowl XLV in Dallas, Texas, to sign a Memorandum of Understanding (MOU) that outlines an unprecedented private-public partnership committed to child health and wellness. The co-signers included myself, U.S. Secretary of Education Arne Duncan, Department of Health and Human Services Secretary Kathleen Sebelius, NFL Commissioner Roger Goodell, NDC CEO Thomas Gallagher and Gen YOUth Foundation CEO Alexis Glick. During the event, I unveiled a new television public service announcement (PSA) featuring a local favorite, Dallas Cowboys quarterback Tony Romo, that encourages youth to participate in the Fuel Up to Play 60 program. The PSA was developed by the Ad Council in collaboration with Let’s Move!, USDA, NFL, NFL Player Association, and National Dairy Council, and will be distributed to stations nationwide this week. Read more »
FNS Deputy Administrator for Special Nutrition Programs Audrey Rowe talks with Byram Middle School students during their lunch period following a ceremony in which their school received a HealthierUS School Challenge Gold Award on Oct 14.
It was my privilege to celebrate National School Lunch Week in Byram, MS, the greater Jackson area, to recognize Byram Middle School for meeting the Gold level of the HealthierUS School Challenge. I was glad that Deuce McAllister, retired running back for the New Orleans Saints and Ole Miss, was also there to talk to the students about the importance of good nutrition and physical fitness as part of Fuel Up to Play 60. Deuce and I both agree that it is so important that our children are healthy and active, that they not go hungry, and that they have access to nutritious meals. Read more »