Ensuring the health and well-being of our nation’s children is a top priority for President Obama, and for all of us at USDA. We have focused in recent years on expanding access, affordability and availability of healthy foods for families and children.
Recently, we learned of some promising new results in the fight against obesity. The Centers for Disease Control and Prevention reported that the rate of obesity among young, low-income children appears to be declining. In 19 states, the obesity rate among low-income preschoolers has dropped for the first time in decades – and in many other states the obesity rate has leveled off. Read more »
Earlier today, Secretary Vilsack announced the results of the Healthy Incentives Pilot (HIP) , a pilot project designed to test the impact of incentivizing fruit and vegetable purchases among SNAP recipients. The pilot showed that an ongoing investment of less than 15 cents per person per day may result in a 25 percent increase in fruit and vegetable consumption among adults. Adults receiving the HIP incentive consumed, on average, an ounce more fruits and vegetables per day than non-participants.
These are promising and exciting results. But we know that there is no silver bullet that can solve the problems of poor diet and obesity among American children and families. Despite increased public awareness of the vital role of nutritious food choices and proper physical activity on our health, the habits of most Americans—SNAP recipients and non-recipients alike—fall short of the recommendations of the Dietary Guidelines for Americans. And although research shows that healthy foods aren’t necessarily more expensive than less healthy options, many low income people face additional time and resource challenges when it comes to putting healthy food on the table that can make less healthy options seem more appealing. Read more »
Fruits and vegetables appear more expensive than less healthy foods when the price is measured by calories rather than by weight or by amount in an average serving. The price measure has a large effect on which foods are determined more expensive.
Most Americans’ diets fall short of Federal recommendations, especially when it comes to whole grains, low-fat dairy products, and fruits and vegetables. Some nutrition researchers and food writers blame cost, saying fruits and vegetables and other healthy foods are more expensive than less healthy ones. And on a per calorie basis, that’s true. Calorie-sparse fruits and vegetables cost more than a donut, and skim milk costs more than whole. But is price per calorie the only way to think about a food’s cost? Read more »