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Posts tagged: Industry Insight

A Kentucky Recipe for Farmers Market Success

For nearly 15 years, the Jeffersontown, KY, Farmers Market struggled.  Dwindling to only four vendors selling to a handful of customers, the market was barely surviving from year to year. In 2009, the City of Jeffersontown found a recipe for success by combining the town’s enthusiasm and energy with support from USDA’s Farmers Market Promotion Program (FMPP) to reinvigorate and reinvent the farmers market.

FMPP is a competitive grant program administered by USDA’s Agricultural Marketing Service (AMS).  The program provides funds to help establish, expand, and promote farmers markets, roadside stands, community-supported agriculture programs, and other direct-to-consumer marketing opportunities.  FMPP has funded 443 diverse projects across the country since 2006. Read more »

New Marine Shipping Container Report Sheds Light on Available Opportunities

The Ocean Shipping Container Availability Report. The weekly report provides a snapshot of shipping equipment that is available at 18 different intermodal locations. Photo courtesy of Port of Los Angeles.

Access to market information is a critical component in the success of any business. This is the case in the agricultural export industry, where locating available marine shipping containers is often difficult.  For many in this industry, finding available containers can be like searching for buried treasure.  To make the search easier, USDA’s Agricultural Marketing Service (AMS) developed the Ocean Shipping Container Availability Report (OSCAR).  Read more »

Data Dashboards: Bringing More Market Information to Life

A screenshot of the Boxed Beef Dashboard. The livestock dashboards allow you to see weekly volume and price information presented in graphs and tables that can be customized for viewing and downloaded for use in reports and presentations.

A screenshot of the Boxed Beef Dashboard. The livestock dashboards allow you to see weekly volume and price information presented in graphs and tables that can be customized for viewing and downloaded for use in reports and presentations.

It has been said that the most successful person in life (and in business) is often the one who has the best information.  For almost a century USDA Market News has been providing farmers, ranchers and businesses with the best market and pricing information.  Our real-time commodity reports, produced by the Agricultural Marketing Service (AMS), provide quick and easy access to volume and price information for boxed beef, cattle, hogs, and sheep.

Over the years, our reports have evolved to better meet the changing demands of the farmers and ranchers who rely on our data to remain competitive.  In the summer of 2010, we launched the first of our livestock data dashboards, providing a highly customized experience for our data consumers.

The Boxed Beef Dashboard, the newest addition to the Livestock and Grain Market News dashboards, includes a lot of the same great tools that have made our other dashboards so popular—interactive features for querying and viewing information, like navigation tabs, slide bars, graphs, tables, and daily market tickers.

A unique feature on the new Boxed Beef Dashboard displays a diagram of a steer that dynamically illustrates the area of the animal the cut of meat comes from. It also shows a color photograph and brief description of the wholesale beef cut, providing quick visual cues to help sort and sift the information more quickly.

Like all of our dashboards, it also offers a range of options to download and export custom datasets, giving you only the datapoints that are most meaningful to you.  The users’ guide provides a feature-by-feature overview of the dashboard and is a great place to start if you’re new to the datasets.

USDA Market News has been providing market information on cotton, dairy, livestock and grains, poultry and eggs, and fruits and vegetables for over 90 years. By visiting USDA Market News you can view hundreds of pre-made commodity reports—including the livestock dashboards—or create a custom report to see only the information you need.

Get the same insight as other industry insiders—visit the livestock dashboards.

Need Ag Data Options? We Have You Covered from Beans to Sheep.

In our never-ending quest to satisfy the agricultural community’s and general public’s thirst for information, USDA Market News is collaborating with data.gov to add custom reports to our portal websites

USDA’s Agricultural Marketing Service (AMS) collects and publishes a high volume of market information for five major commodity areas.  With the addition of the custom reports feature, we are offering tools that will help farmers, ranchers, and businesses be able to manage, sort, and view our data in a more meaningful way. You can drill down and generate tailored historical reports that include only the data points you need and also download it in a variety of standard formats, like XML or plain text. Read more »

Connecting Farmers Markets to a New World of Opportunities

A young boy looks over the fresh fruits and veggies with his mother at a farmers market in Mississippi.  By listing their market in the National Farmers Market Directory, market managers open their market up new customers. Photo courtesy Natalie Maynor

A young boy looks over the fresh fruits and veggies with his mother at a farmers market in Mississippi. By listing their market in the National Farmers Market Directory, market managers open their market up new customers. Photo courtesy Natalie Maynor

Spring is in the air and it’s time to gear up for the outdoor market season. People are looking for fresh fruits, veggies and other goodies from their local farmers markets, and with a couple clicks of the mouse, the USDA National Farmers Market Directory makes the search easy. Read more »

The Best Food Distribution Models for Small and Mid-Sized Farmers

Bi-Rite Market in San Francisco.  Wholesale buyers like Bi-Rite see value in marketing local products.  Our study found that marketing to regional preferences helps farmers get a better price for their products.

Bi-Rite Market in San Francisco. Wholesale buyers like Bi-Rite see value in marketing local products. Our study found that marketing to regional preferences helps farmers get a better price for their products.

Small and mid-size farmers are the backbone of farmers markets, but they often face particular obstacles when trying to sell products in markets like grocery stores, restaurants, hospitals, and schools.  Through the Transportation and Marketing program at USDA’s Agricultural Marketing Service (AMS), we explored this issue in our recent study, Moving Food Along the Value Chain: Innovations in Regional Food Distribution. Read more »