Helping U.S. exporters tap into Japan’s $670 billion food market is a top priority for the Foreign Agricultural Service’s Agricultural Trade Office (ATO) in Japan. One way we do this is by organizing the USA Pavilion at FOODEX Japan, the largest food and beverage trade show in Asia. This year’s show, which was held March 6-9, drew 74,000-plus attendees, not just from Japan but also from other Asian markets including Korea, Taiwan, China, Thailand and Hong Kong.
U.S. Ambassador to Japan John V. Roos (right) visits a U.S. organic onion exhibit at the USDA-endorsed FOODEX Japan. The food and beverage show took place March 6-9 and is the largest show of its kind in Asia. The U.S. Pavilion was one of the largest at the show and featured more than 70 companies. (Photo Courtesy of the U.S. Embassy in Tokyo)
The USA Pavilion was one of the largest at the show, featuring more than 70 U.S. companies and a wide range of “Made in America” products, including meat and seafood, fresh produce, wine and specialty snack foods. Participants had an opportunity to showcase their wares to key decision-makers from restaurants, supermarkets, wholesalers, grocery stores, foodservice and hospitality companies, fast food chains and convenience stores, as well as distributors, agents and brokers. Read more »
EU Commissioner of Agriculture and Rural Development Dacian Cioloş (left) Agriculture Deputy Secretary Kathleen Merrigan announced that the United States and the European Union formed a partnership that will recognize the two organic programs as equivalent and allow access to each other's markets. The announcement was made at the BioFach World Organic Fair in Nuremberg, Germany on Wednesday, Feb. 15, 2012. Photo courtesy of the European Commission.
Travis Forgues is an organic dairy farmer in the town of Alburgh in northwest Vermont, almost at the Canadian border and surrounded on three sides by Lake Champlain. Like many of the other dairy farmers in northern Vermont, Travis is a realist. He went to college. He tried city life. But he was born into farming, and that’s how he wanted to raise his own family. So Travis went to his dad and had a talk about organic farming, and he convinced his father, and then many others, to convert their land from conventional agricultural practices to organic. As Travis saw it, organics was a growing niche within American agriculture, and consumer demand for organically produced dairy was taking off. Better still, consumers were willing to pay more for organic products. Today, as a result of Travis’ work, nearly 130 dairy farmers across New England have signed on to the “New England Pastures” organic dairy cooperative for Organic Valley. Read more »
Doggy’s Diner was a participating restaurant in the “Taste of America” promotion. Pictured here are Tommy Aoki, senior marketing specialist, Agricultural Trade Office; Fred Klose, executive director, California Ag Export Council; Koichi Yoshiike, owner, Doggy’s Diner and a member of his staff.
Japanese customers savored restaurant dining created with quality American food ingredients as part of the first-ever “Taste of America” promotion hosted this month by the U.S. Agricultural Trade Office (ATO) in Tokyo. Read more »
Virginia Secretary of Agriculture and Forestry Todd Haymore discussed aquaculture with business developers outside of Shanghai, China. Haymore was a key member of a delegation from Virginia who recently embarked on a trade mission to Asia, which was supported by Foreign Agricultural Service (FAS) employees assigned to the region.
Helping American farmers, ranchers and agribusinesses gain and maintain access to international markets is one of the most important roles of USDA’s Foreign Agricultural Service (FAS). Read more »
With assistance from USDA’s Market Access Program (MAP) and working with Food Export-Midwest, a Milwaukee-based company has expanded its access to the Asian market for its brand of specialty cookies. Nikki’s Cookies & Confections has been baking a full line of shortbreads, chocolate layered cookies and holiday specialty products for 25 years. The company’s export success was recently recognized in the National Export Strategy Report, an annual update on the National Export Initiative progress. Under this initiative President Obama set a goal of doubling overall U.S. exports by the end of 2014. Read more »
More than 250 servings of U.S. steak were served on May 15 as part of USMEF’s relief efforts.
The devastating earthquake and tsunami that struck Japan on March 11 claimed the lives of over 13,000 people and left nearly 150,000 homeless. Read more »