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Posts tagged: Korea

U.S. Poultry Industry Promotions in Korea Draw Crowds, Drum up Interest in U.S. Chicken

In June, three new menu items using U.S. chicken legs were launched at ‘Fish and Grill,’ a fusion-style bar that boasts 450 locations throughout Korea.

In June, three new menu items using U.S. chicken legs were launched at ‘Fish and Grill,’ a fusion-style bar that boasts 450 locations throughout Korea.

Through a variety of promotional activities in Korea, the U.S.A. Poultry and Egg Export Council (USAPEEC) is showcasing the quality and value of U.S. poultry products and promoting the benefits of implementation of the Korea-U.S. Trade Agreement (KORUS). Read more »

USDA’s Foreign Agricultural Service Helps Virginia Ag Exporters Thrive in Asia

Virginia Secretary of Agriculture and Forestry Todd Haymore discussed aquaculture with business developers outside of Shanghai, China. Haymore was a key member of a delegation from Virginia who recently embarked on a trade mission to Asia, which was supported by Foreign Agricultural Service (FAS) employees assigned to the region.

Virginia Secretary of Agriculture and Forestry Todd Haymore discussed aquaculture with business developers outside of Shanghai, China. Haymore was a key member of a delegation from Virginia who recently embarked on a trade mission to Asia, which was supported by Foreign Agricultural Service (FAS) employees assigned to the region.

Helping American farmers, ranchers and agribusinesses gain and maintain access to international markets is one of the most important roles of USDA’s Foreign Agricultural Service (FAS). Read more »

People’s Garden Opens in Gwacheon National Science Museum in Korea

Junior Master Growers-Korea plant flowers in the People’s Garden at the Gwacheon National Science Museum.

Junior Master Growers-Korea plant flowers in the People’s Garden at the Gwacheon National Science Museum.

You may remember when USDA Secretary Tom Vilsack announced last June that People’s Garden’s existed in all 50 states, two U.S. territories, and three foreign countries. Since then, People’s Gardens are cropping up at Foreign Agricultural Service (FAS) posts throughout the world. Read more »

U.S. Foods and Beverages Attract Crowds at Korea Trade Show as United States Pushes U.S.-Korea Trade Agreements

Approximately 40 U.S. food companies from every region of the United States set up shop last week at the annual Seoul Food and Hotel 2011 Trade Show, the largest food show in Korea. This year, excitement in the U.S. pavilion was particularly high as the United States recently concluded negotiations with South Korea on the pending U.S.-Korea trade agreement (KORUS), which will provide American agriculture with improved access to Korea’s $1 trillion economy.

The United States is already Korea’s top supplier of a broad variety of food and farm products. U.S. agriculture, fish and forestry exports to Korea totaled $5.8 billion in 2010, making Korea the fifth largest export market for U.S. farm products. Under the KORUS, American products will become significantly more affordable for Korea’s 49 million consumers, since the trade agreement will eliminate most of Korea’s tariffs (taxes on imports). Read more »

Sharing the Benefits of KORUS in North Carolina

This week, I traveled to North Carolina and partnered with Korean Ambassador Han Duk-soo, the U.S. Chamber of Commerce and others in support of the U.S.-Korea Trade Agreement or KORUS.

The Obama Administration recognizes that exports are vital to the health of the agricultural sector and our nation’s economy as a whole. That’s why we’re working hard to ensure passage of the KORUS agreement, as well as the pending free trade agreements with Colombia and Panama. Read more »

U.S. Foods and Beverages Attract Crowds at Seoul Food and Hotel Korea Trade Show, Demonstrating Korean Interest and Demand

By Janet Nuzum, Associate Administrator for USDA’s Foreign Agricultural Service

I am writing this post from my hotel room in Korea, because I want to share with you some of my experiences on my first day here at the Seoul Food and Hotel Korea Trade Show. As the associate administrator for USDA’s Foreign Agricultural Service, I am here in Ilsan, northwest of Seoul, for several reasons. Among the most important is to meet face-to-face with exhibitors and business representatives who are here to sell American agricultural and food products, as well as Korean importers, food processors, and industry leaders converging at this event, the biggest trade-only food show in South Korea. Up to 1,800 exhibitors are here in this huge, 49,000-square-foot exhibition space. More than 35,000 visitors are expected.

May 12, was the first day of this year’s show and I was privileged to represent the United States in the opening ceremonies.  I joined Minister Chang, the Korean Minister for Food, Agriculture, Forestry & Fisheries (MIFAFF), as a dozen or so dignitaries cut the ribbons signifying the official opening of this year’s show. As Minister Chang prepared to depart the show, he and I had a moment to chat informally.  I was impressed by his warmth and sincerity as we both re-affirmed the interests of MIFAFF and USDA in working together cooperatively on areas of mutual interest and concern.

I then turned my attention to the USA Pavilion, which featured 36 exhibitors, representing a truly diverse range of U.S. food and beverage products including American meat products, fruits, cheese and a variety of other products. Last year, 30 U.S. exhibitors left the show with expected sales of $8.9 million in sales over the ensuing 12 months. This year, they hope to sell even more U.S. food and beverage products.  Even if the contacts made here don’t lead immediately to sales contracts, several exhibitors told me that it is nevertheless important for them to be here, to be visible with the trade and showcase their products.  Building a market presence is sometimes a long process, and participation in these types of trade shows introduces foreign buyers and consumers more quickly and effectively to the attributes and advantages of American products.  The exhibits not only showcase the U.S. products, but also demonstrate ways to use and serve the products, whether American style or adapted to Korean style.  Even the non-edible give-aways, such as the carrying bags with egg-head caricatures on them given out by the USA Poultry and Egg Export Council, are a visual reminder of the likeability of American agricultural products.

Korea is already a very important trade partner for the United States. It is the third largest economy in Asia and the world’s 15th largest economy. This country is an economic powerhouse. My presence here emphasizes how strongly the United States values its long, strategic partnership with Korea, which began 60 years ago. As I meet with Korean officials, buyers, and traders, I have the opportunity to reinforce that partnership.

Looking back on the response of visitors to the food and beverages displayed at the USA Pavilion, I am optimistic that the demand for U.S. agricultural products is strong and our reputation as a reliable supplier of safe, wholesome food and agricultural products is excellent. Our FAS staff here in Korea in partnership with U.S. cooperators, NASDA, the state and regional trade groups SUSTA and Food Export-Midwest, as well as innovative and forward-looking businesses, have done an outstanding job of showcasing American food agricultural products here. 

FAS Associate Administrator Janet Nuzum shakes hands with Korea’s Minister for Food, Agriculture, Forestry and Fisheries Chang Tae-Pyong. FAS Associate Administrator Janet Nuzum shakes hands with Korea’s Minister for Food, Agriculture, Forestry and Fisheries Chang Tae-Pyong.