Know Your Farmer, Know Your Food. Every family needs a farmer. Photo: Virtual Panorama of Reiter Berry Farms, in Watsonville, CA.
Since the beginning of April 2016, USDA has celebrated the success of small and mid-sized farmers in conjunction with local and regional food systems. USDA officially kicked off Know Your Farmer, Know Your Food (KYF2) Month by not only announcing a number of new initiatives, but also highlighting the vast array of accomplishments achieved by our stakeholders, grantees, employees and more.
KYF2 Month is soon coming to a close. However, we still have a few announcements up our sleeves. Today we’re rolling out the revamped Know Your Farmer, Know Your Food website. The site was redesigned to offer a more user-friendly experience that makes it easier to navigate the wealth of USDA and partner resources. Using updated web standards and visuals to optimize the user-experience, we’ve reorganized the information and gathered new content. In short, the KYF2 website has become an even better a one-stop-shop for information on USDA’s local and regional food systems work. Read more »
Investing in local food systems creates market opportunities for businesses entrepreneurs to sell fresh local products in unique ways. El Bosque Garlic Farms sells their hand-tied garlic at the Santa Fe Farmers Market. Photo courtesy of Peter Wood, USDA.
Every community wants to support initiatives that promote economic growth and create new jobs, but sometimes it can be hard to decide on the best way to accomplish these goals. Now there is a new resource to help communities make the economic case for investments in local food. Today, Secretary Tom Vilsack announced the availability of “The Economics of Local Food Systems: A Toolkit to Guide Community Discussions, Assessments and Choices” at the Good Food Festival’s Financing and Innovation Conference in Chicago. Secretary Vilsack highlighted USDA’s continued support of local and regional food systems, much of which is coordinated through USDA’s Know Your Farmer, Know Your Food initiative. Read more »
Lilian Salerno, Administrator, Rural Development Rural Business-Cooperative Services (third from right), met with the Sacramento County of Governments and other partners to discuss food hubs in the greater Sacramento area. Rural Development’s new report Running a Food Hub: Lessons Learned From the Field, is part of USDA’s ongoing commitment to food hub development and other local food enterprises.
Since 2009, USDA has invested in 29,100 local food opportunities, including food hubs, small scale processing and farmers markets across all 50 states and the US territories. These investments include over 12,000 loans and micro-loans to small-scale producers who often sell products locally and over 13,000 high tunnels (low-cost covered structures that extend the growing season and make locally-grown products available later in the year).
However, as with any investment, the success of a business depends not just on an infusion of capital, but also on good planning. Technical assistance services such as feasibility studies, business planning, financing strategies, supply chain logistics, marketing, and guidance with the policy and regulatory environment are equally important. Read more »
Matt Russell (right) with his USDA colleagues Christina Conell (left) and Deborah Kane (center), at the 2015 USDA Farm to School Grantee Gathering in Denver, CO. The annual gathering is an opportunity for Farm to School grantees from across the country to meet face to face, network and share best practices.
“The term ‘farm to school’ involves thinking of the whole plate, so to speak. It’s about increasing the amount of local and regional foods served in school cafeterias while also increasing education and community outreach for kids, and creating market opportunities for producers.”
So says Matt Russell, Grant Program Manager for the Farm to School Program at USDA’s Food and Nutrition Service (FNS). Matt works to support school districts, non-profits, and other stakeholders in bringing more local and regional food into the school meal program. Read more »
Jill Auburn, National Program Leader for the National Institute of Food and Agriculture’s Beginning Farmer and Ranchers Development Program, is one of the original members of USDA’s Know Your Farmer, Know Your Food Task Force which coordinates the Department’s work on local and regional food systems.
This month, the Know Your Farmer, Know Your Food initiative (KYF2) celebrates an important milestone: the sixth anniversary of the first convening of the KYF2 Task Force. Since 2009, the Task Force, a dedicated team of experts from across the Department, has been hard at work in support of USDA’s commitment to local and regional food systems. As we mark this important milestone, we wanted to recognize some of the outstanding USDA employees who have been at the core of this work.
Jill Auburn, National Program Leader at USDA’s National Institute of Food and Agriculture (NIFA) and manager of the Beginning Farmer and Rancher Development Program, has been part of the KYF2 Task Force since the beginning. Jill came to USDA in 1998 and has seen the Department’s work on local food evolve. Jill describes the launch of the Task Force as a recognition that “the world has been doing this [local food], and USDA needs to engage. We aren’t the lead on this – our work is being driven by what’s happening in communities around the country – but USDA has a lot of tools to assist.” The 2008 and 2014 Farm Bills have given USDA many tools and authorities to support local and regional food systems. Read more »
Rural Development Deputy Under Secretary Patrice Kunesh admires an official USA Winter Olympic Team sweater made with wool from the Imperial Stock Ranch in Shiniko, Oregon. The Ranch used a USDA Value Added Producer Grant to develop the yarn.
“When you are a small farm, you don’t have a lot of capital.” says Julie Donnelly of Deepwoods Farm, a small tomato farm she runs with her husband in Bradley County, Arkansas. Despite being in an area known for its tomatoes, Deepwoods Farms was having a hard time getting ahead. “We couldn’t get past the commercial tomatoes.” Julie remembers. “We were almost bankrupt. I thought ‘I’ve got to do something!’ ”
What Julie decided to do was diversify her tomato crop to produce more varietals, including heirlooms and different colored tomatoes. She believed this would give her farm a competitive edge and open up new market opportunities. The tomatoes were growing well and tasted good. However, no one knew the Donnelleys were doing something different than before. Deepwoods Farms needed marketing and branding support to tell customers why their tomatoes were different. “When I heard about the Value Added Producer Grant, I thought this might be the answer,” said Julie. Read more »