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Posts tagged: Local and Regional Foods

Five Lessons Learned from USDA’s Farmers Market at Night

Food trucks with people ordering

The USDA Farmers Market also lets AMS observe the impact farmers markets have in local food systems.

Our own USDA Farmers Market, brought to you by USDA’s Agricultural Marketing Service (AMS), celebrated 20 years of offering Washington, DC access to farm-fresh products this year.

USDA is always looking for innovative ways to help farmers markets succeed and experiment with ways that might help them expand. So this season we added evening hours on the third Friday of every month to the USDA Farmers Market.  Local news outlets like The Washington Post and blogs like BYT DC shared our excitement for the first ever USDA Farmers Market at Night. Read more »

Bringing More Farmers Markets to Service Members

Guide for Farmers Markets on Military Installations

The cover of the new Guide for Farmers Markets on Military Installations, which is filled with effective strategies to bring farmers markets’ community spirit and local food to service members and their families stationed at installations across the country.

As we take time this week to honor America’s veterans, we are also thinking about how we can improve the health and welfare of military communities across the country.  That’s why we are so proud to release the first-ever Guide for Farmers Markets on Military Installations.  By assisting military installations in establishing farmers markets, the guide will help increase access to fresh, local food for soldiers on military installations.  On-base farmers markets also connect members of the military with their surrounding communities and offer family-friendly gathering places where children can learn where their food comes from.

In a truly collaborative effort, my agency, USDA’s Agricultural Marketing Service (AMS), created this detailed manual with the U.S. Department of Defense’s (DoD) Healthy Base Initiative (HBI), and in partnership with Wholesome Wave.  It explains how commanders can establish and successfully operate farmers markets on military installations. Read more »

New York State of Mind: Empowering Women and Creating Local Food Opportunities

AMS Administrator Anne Alonzo (standing in the middle) joined USDA state colleagues and New York State Commissioner of Agriculture Richard Ball for a roundtable on Women in Agriculture

AMS Administrator Anne Alonzo (standing in the middle) joined USDA state colleagues and New York State Commissioner of Agriculture Richard Ball for a roundtable on Women in Agriculture and Local Foods at the Women Igniting the Spirit of Entrepreneurship (WISE) Center in Syracuse, N.Y.

The future of agriculture depends on the next generation of farmers and ranchers.  That’s why the Department of Agriculture is committed to creating more opportunities for new and beginning farmers and removing barriers for women and minority farmers.

To advance these priorities, I traveled to Syracuse, N.Y., last week, where I was joined by my USDA state colleagues and New York State Commissioner of Agriculture Richard Ball for a roundtable on Women in Agriculture and Local Foods at the Women Igniting the Spirit of Entrepreneurship (WISE) Center in Syracuse, N.Y.  The discussion focused on the big picture of how a thriving local food system can help women succeed as farmers, ranchers, and entrepreneurs.  We had a vibrant conversation that ranged from sharing ideas to creating valuable connections and networks to mapping out strategies for further progress. Read more »

On the Road in Santa Fe – Saluting Farmers Markets All the Way

The Santa Fe Farmers Market

Farmers markets like the Santa Fe Farmers Market are at the heart of many towns and cities, attracting foot traffic and customers to brick and mortar stores, bringing together rural and urban Americans, and creating jobs and opportunities for local farmers and ranchers. USDA Photo by Bob Nichols.

Greetings from New Mexico, the Land of Enchantment!  I’m here at the Santa Fe Farmers Market, where local farmers and ranchers have come together to sell their goods to the community for more than 50 years.  This popular farmers market started with just a handful of growers and now has more than 100 vendors, more than any other in the state.  It’s the perfect place to celebrate all that farmers markets do for rural and urban communities around the country by kicking off the 16th annual National Farmers Market Week.

Audio story from USDA Radio available on the USDA website.

The growth in Santa Fe’s market mirrors what is happening across the country – Americans want to get to know their farmers and learn where their food comes from.  Farmers markets like this one are at the heart of many towns and cities, attracting foot traffic and customers to brick and mortar stores, bringing together rural and urban Americans, and creating jobs and opportunities for local farmers and ranchers.  That’s why my agency, USDA’s Agricultural Marketing Service (AMS), is always looking for innovative ways to help farmers markets succeed. Read more »

The Price is Right: Local Beef Reporting in Vermont

Market News reporter Alex Wright with cattle in Vermont

This report is pioneering the way beef is marketed by providing local price information for farmers, increasing transparency in the marketplace, and enabling institutions to properly assess the value of a small or mid-sized farm, which sells its commodities locally. Pictured here is Market News reporter Alex Wright with cattle in Vermont.

There’s no doubt about it – gears are turning in the world of local food production.  From rural communities to large food retailers, local and regional food is a growing business across the country.  In the USDA’s Market News division, developing market reports to keep up with the growing need for local food data is a priority for us.

Following Secretary Tom Vilsack’s lead to ramp up local and regional food efforts, USDA Market News – part of the Agricultural Marketing Service – issues a local beef report for the state of Vermont each month.  Two Market News reporters from Pennsylvania ventured to the Green Mountain State to meet with existing customers and recruit new ones.  Trekking all throughout the state, they visited a total of 10 farms, talked to numerous people about grass-fed beef, and learned about how Market News can better serve this sector of the industry. Read more »

Big Data for Small Producers – USDA Market News Now Covers 85 Farmers Markets

The Des Moines Farmers Market

As local and regional food systems continue to expand, so does the need for reliable market data. USDA Market News now captures data on over 85 farmers markets in the U.S. Pictured here is the Des Moines Farmers Market, which draws an average of 20,000 visitors a weekend. Photo courtesy of Des Moines, Iowa Farmers Market.

Farmers markets are an important part of local and regional food systems.  Nationwide, 150,000 farmers and ranchers are selling their products directly to consumers to meet the growing demand for local food.  Many sell their products at farmers markets, which can be a catalyst for future growth. 

According to USDA’s National Farmers Market Directory, there are over 8,400 farmers markets across the country serving as community gathering places where America’s food producers are building successful businesses and bringing fresh, local food to their communities.  As local and regional food systems continue to expand, so does the need for reliable market data. Read more »