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Posts tagged: Local and Regional Foods

Meet Carol & Brad: The Last Family in the #MyPlateMyWins Video Series

Brad and Carol

The MyPlate, MyWins video series shows how real families make healthy eating work for them. Meet Brad, a dairy farmer, his wife Carol, and their four children in our newest and final family video.

This year, our MyPlate, MyWins video series has introduced you to families sharing their solutions for incorporating healthy eating into their unique lifestyles. In the final family video, Carol and Brad share how they plan meals around foods they either produce themselves in their family garden or are on sale at the grocery store. For them, making sure their four children eat right and take care of their bodies is essential! Read more »

Helping States Build an Agricultural Future

A woman picking apples

A woman picking apples—one of many specialty crops—grown in New England. Since the beginning of the Obama administration, USDA’s Agricultural Marketing Service has awarded $455.5 million in Specialty Crop Block Grants to all 50 states and several U.S. territories. These grants have supported 6,138 projects that increase capacity, opportunity, and economic success for America’s specialty crop growers. Photo courtesy Alberto Romero.

Specialty crops—fruits, vegetables, nuts and nursery crops—are an agricultural and dietary staple.  They’re a central part of a healthy diet and are vital to the economic success of American agriculture and to the farmers and businesses that rely on them for their livelihoods.

That’s why my agency, USDA’s Agricultural Marketing Service, works to support and expand markets for specialty crop growers and producers.  This year, through our Specialty Crop Block Grant Program, we awarded $62.5 million to all 50 states, the District of Columbia, and five U.S. territories to support critical work related to this segment of the agricultural industry. Read more »

State Agencies are Bringing the Farm to School!

State agency materials at annual USDA Farm to School Grantee gathering

Materials from state agencies are displayed at the annual USDA Farm to School Grantee gathering.

From organizing statewide conferences, to training farmers and child nutrition professionals, to developing farm to school curricula and resources, state agencies are playing a big role in bringing the farm to school. This fact sheet describes effective strategies state agencies are using to help community food systems take root. Here’s a sampling of three ways state agencies are making an impact. Read more »

Innovation Grows Local Food Economies in New York State

Field Goods staff with the Ironwood Farm team

Field Goods staff with the Ironwood Farm team, a women-owned farm in Columbia County.

Consumers expect a lot from local food. They want it to be fresh, healthy and raised responsibly. They want it to be affordable and convenient. And, they want their purchase to support local farmers. At first glance these goals seem at odds with each other. How can local food improve farmers’ bottom lines without being expensive? Is it possible to efficiently deliver local food to (mostly) urban consumers while still supporting (mostly) rural farm economies?

The answer may look something like Field Goods, an innovative food hub and social enterprise based in eastern New York State. Like other food hubs, Field Goods helps facilitate the connection between producer and consumer. By providing distribution and aggregation services, Field Goods helps reduce producers’ costs. And, for consumers, Field Goods delivers fresh, affordable and local products directly to workplaces – making it easier to support local producers. Read more »

Growing Rural Economies and Opportunities through Social Media

KSU Center for Rural Enterprise Engagement Facebook screenshot

Kansas State University used a FSMIP grant to develop social media strategies for rural businesses to expand their customer base.

From Facebook to Snapchat, rural businesses are exploring how to use social media to improve their customer’s experience and expand their customer base. Over the last eight years, USDA and the Obama Administration have partnered with rural communities to build more opportunities that support rural small business owners, farmers and ranchers through applied research.   Today USDA awarded nearly $1 million in Federal-State Marketing Improvement Program (FSMIP) grants to support market research to strengthen markets for U.S. agricultural products domestically and internationally.

Administered by USDA’s Agricultural Marketing Service (AMS), FSMIP projects make a real difference to diverse stakeholders and largely benefit rural communities.  For example, in 2013, FSMIP awarded a 2-year grant to Kansas State University to develop social media strategies for small green businesses, including nurseries, garden centers and lawn care operations, and to explore the potential of social media to expand their markets and profitability.  Social media holds promise as a strategy for these rural businesses which frequently have a small customer base and struggle to be profitable throughout the year, given the seasonal nature of their business.  Through social media, business owners could reach more potential customers for little to no cost but they often do not know how or why they should use these tools. Read more »

Think Local and Show Us Your Plate: CNPP’s MyPlate, MyState Campaign

MyPlate, MyState US map

MyPlate, MyState brings communities together to promote healthy eating and increase awareness and appreciation for local farmers, ranchers, and producers.

Do you enjoy snapping photos of your colorful dinners or trying recipes with fresh, local foods from the Farmers Market or garden? If your answer is yes, you’ll love our latest MyPlate, MyState campaign! This October, we’re kicking things into high gear with a call to action for all Americans: Read more »