Kansas State University used a FSMIP grant to develop social media strategies for rural businesses to expand their customer base.
From Facebook to Snapchat, rural businesses are exploring how to use social media to improve their customer’s experience and expand their customer base. Over the last eight years, USDA and the Obama Administration have partnered with rural communities to build more opportunities that support rural small business owners, farmers and ranchers through applied research. Today USDA awarded nearly $1 million in Federal-State Marketing Improvement Program (FSMIP) grants to support market research to strengthen markets for U.S. agricultural products domestically and internationally.
Administered by USDA’s Agricultural Marketing Service (AMS), FSMIP projects make a real difference to diverse stakeholders and largely benefit rural communities. For example, in 2013, FSMIP awarded a 2-year grant to Kansas State University to develop social media strategies for small green businesses, including nurseries, garden centers and lawn care operations, and to explore the potential of social media to expand their markets and profitability. Social media holds promise as a strategy for these rural businesses which frequently have a small customer base and struggle to be profitable throughout the year, given the seasonal nature of their business. Through social media, business owners could reach more potential customers for little to no cost but they often do not know how or why they should use these tools. Read more »
MyPlate, MyState brings communities together to promote healthy eating and increase awareness and appreciation for local farmers, ranchers, and producers.
Do you enjoy snapping photos of your colorful dinners or trying recipes with fresh, local foods from the Farmers Market or garden? If your answer is yes, you’ll love our latest MyPlate, MyState campaign! This October, we’re kicking things into high gear with a call to action for all Americans: Read more »
Despite the overwhelming challenges faced by its members and descendants over nearly 200 years, the MBCI continues to cultivate their heritage, freedom and self-determination.
USDA invited A-dae Romero-Briones, member of the National Organic Standards Board (NOSB), to be a guest author for this blog. The NOSB provides critical support to the USDA and the organic community. We thank the NOSB for their commitment to the organic community, and the integrity of the organic label.
In 2012, members of the Mississippi Band of Choctaw Indians (MBCI) established Choctaw Fresh Produce to help overcome employment and health challenges on their reservation. Today, by creating jobs and producing healthy foods on tribal lands, Choctaw Fresh Produce is also helping empower and transform their tribal communities.
The MBCI is a Federally-recognized Indian tribe of approximately 10,000 members that reside in eight reservation communities on 35,000 acres of trust land across ten counties in east central Mississippi. The MBCI are the descendants of the Choctaw that refused to be removed from their ancestral lands and relocated to land in what is now Oklahoma. Prior to the mass relocations known as the Trails of Tears that began in 1830, the Choctaw were dedicated to agriculture, hunting, and trade over what is now most of Mississippi. Read more »
In 2012, FMPP supported the launch of Adelante Mujeres’s Sabor Color commercial kitchen project. This project focused on training small food producers and processors to develop culturally appropriate foods from local ingredients.
With sales of over $11 billion in 2014 and projected growth of 10 percent annually, local and regionally-produced food is the fastest growing sector of American agriculture. At USDA, we hear a lot from communities interested in strengthening the connection between farmers and consumers. That’s why we’re investing in projects across the country to help farm and food businesses tap into this growing market.
Yesterday, USDA announced more than $56 million in grants to support local and community food projects, including a program administered by my agency, the Agricultural Marketing Service (AMS). The Farmers Market and Local Food Promotion Program awarded over $26 million in competitive grants, divided equally between the Farmers Market Promotion Program (FMPP) and the Local Food Promotion Program (LFPP). Read more »
NACR&DC members pose with Reno-Sparks Indian Colony teens to celebrate the finished product.
Squeals of excitement and laughter competed with the sounds of power saws, drills and hammers at the Hungry Valley Child Care Center in Sparks, Nevada, as Reno-Sparks Indian Colony (RSIC) teens were handed power tools for the first time in their lives to assist with building a hoop house.
As part of their life skills learning, the teens helped members of the National Association of Resource Conservation & Development Councils (NARC&DC) who were attending their national conference in Reno, erect a 14’ x 26’ hoop house, with guidance from University of Nevada Cooperative Extension Federally Recognized Tribal Extension Program staff and assistance from USDA’s Natural Resources Conservation Service (NRCS). Read more »
Cortez Middle School students sampling produce from the garden.
From the west coast to New England, rural communities across the country are implementing community food systems’ strategies. The projects are bringing more local food into school meals, promoting healthy eating habits and expanding markets for American farmers and producers.
The USDA Farm to School Grant Program is proud to support these efforts. Over the past four years, approximately four out of ten schools impacted by the program are in rural communities. We look forward to supporting similar projects in the future and are currently accepting applications for Fiscal Year (FY) 2017 funding. Visit our grant opportunities page for more information.
To celebrate the release of the FY 2017 RFA, we are highlighting two projects that are having a big impact in their communities. Read more »