The Common Market team, led by founders Haile Johnston (far left in red shirt) and Tatiana Garcia-Granados (far right in orange sweater), brings food into Philly communities by connecting Mid-Atlantic farmers with wholesale customers. Photo courtesy Common Market.
It all started with one truck—one truck and the idea that bringing fresh, healthy foods into Philly communities was just a question of coordination. For Haile Johnston and his wife, Tatiana Garcia-Granados, founding Common Market was the logical solution to solve the food access issues they saw in the communities around them.
“The core of Common Market is selling to schools and hospitals,” said Johnston. “Historically, they have been the hardest institutions to reach. They serve the most vulnerable population. That’s why we focus on partnering with schools and hospitals.”
Their food hub business model connects local farmers in the rural Mid-Atlantic region with wholesale customers in urban areas. In their first year, Common Market worked with only a dozen farmers and had 22 customers, but they kept growing—adding trucks and building relationships with local family farms and institutional buyers in urban communities. Read more »
Jaclyn Moyer’s got grit.
Somewhere between the 12 hour days Jaclyn spends on her 10 acre farm in Northern California plus her off-farm baking job, she somehow found time to pen a great piece in Salon about her experiences as a new farmer. She describes how she and her partner are struggling to balance their love of the land and passion for farming with the financial challenges of starting a new business. ”Surely many farmers enjoy what they do, as I often find pleasure in my daily tasks, but ultimately farming is work, an occupation, a means of making a living that must fulfill the basic function of a job: to provide an income,” she writes.
Couldn’t have said it better myself. Read more »
In 1915, the first USDA Market News report was sent by telegraph, letting buyers and sellers across the country know the price of strawberries in Hammond, Louisiana. A century later, the impact of USDA Market News reports is clear. Through USDA Market News, AMS provides timely, reliable, unbiased data that serves as the information lifeline for America’s agricultural economy. Each year, AMS issues more than 250,000 reports that get more than 53 million views. (Click to enlarge)
Have you ever wondered how American farmers and businesses track the price of their commodities? Today, farmers, ranchers, and the entire agricultural supply chain turn to USDA Market News – administered by my agency, the Agricultural Marketing Service (AMS) – for timely, reliable, unbiased data that serves as the information lifeline for America’s agricultural economy.
But 100 years ago, everyone was in the dark about how much things cost. That’s why, in 1915, the first USDA Market News report was sent by telegraph, letting buyers and sellers across the country know the price of strawberries in Hammond, Louisiana. Read more »
Last year, AMS awarded over $27 million in competitive grants to expand marketing opportunities through the new Farmers Market and Local Food Marketing Promotion Program. The AMSTA Project will help potential grant applicants understand how to develop and submit solid grant applications for the Farmers Market and Local Food Promotion Program. Photo courtesy of Danie Becknell.
A year ago, President Obama signed the Agricultural Act of 2014 (Farm Bill) into law. Equipped with resources from the Bill, USDA continues to support the growth of farmers markets and local and regional food systems. In fact, last year the Agricultural Marketing Service (AMS), awarded over $27 million in competitive grants to expand marketing opportunities through the new Farmers Market and Local Food Marketing Promotion Program.
In addition to financial investments into our communities, we also invest our time and expertise to help farmers, ranchers and others strengthen the local and regional food sector and the communities it supports. That’s why we’re excited to begin a series of grant writing workshops with our sister agency, the National Institute of Food and Agriculture (NIFA). Read more »
Cross-posted from the White House Rural Council blog:
Around the country, communities are seeking creative approaches to integrating entrepreneurship, environmental management, public health, and other place-based considerations into successful economic planning. Local food development can be one strategy.
The White House Rural Council and six federal agencies have selected 26 communities to participate in Local Foods, Local Places, a federal initiative providing direct technical support and expertise to community partners integrating local food systems into regional economic action plans. Under this effort, a team of federal agricultural, transportation, environmental, public health, and regional economic experts will work directly with communities to develop specific local food projects. These efforts will make a significant impact in the communities participating in the Local Foods, Local Places initiative. Read more »
USDA Market News is continuously changing to meet the needs of the dynamic agricultural industry and the data users that we serve.
Farmers, producers and other agricultural stakeholders depend on USDA Market News data to get the information they need when they need it. They use the data to evaluate market conditions and trends, make purchasing decisions, and assess movement of agricultural products across the globe. USDA Market News is continuously changing to meet the needs of the dynamic agricultural industry and the data users that we serve. Now they can enjoy an enhanced experience.
USDA’s Agricultural Marketing Service (AMS) has released an innovative version of the Market News Portal (website) with simplified navigation, giving users easier, more logical access to the wealth of timely and reliable data available to make better informed decisions – or to compete smarter. Read more »