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Posts tagged: Loving Support

National WIC Breastfeeding Week 2016

A family on their couch

USDA Secretary Tom Vilsack declared August 1-7 “National WIC Breastfeeding Week”

World Breastfeeding Week is celebrated around the world each year during the first week of August to promote breastfeeding and highlight its importance to the health of mothers and babies.

This year’s theme is “Breastfeeding: A Key to Sustainable Development.”  USDA’s Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) joins the celebration as WIC promotes breastfeeding all year long as the optimal choice for moms who are medically able.  We support breastfeeding WIC moms through counseling and educational materials, peer counselors, a specially-tailored food package, and breastfeeding aids like breast pumps.  USDA’s successful national breastfeeding promotion campaign, Loving Support Makes Breastfeeding Work, serves as the foundation of our breastfeeding activities.  It emphasizes the importance of support from family and friends, from the health care system, and from the community. All have key roles to play in providing the support a breastfeeding mother needs. Read more »

USDA Promotes Breastfeeding

Audrey Rowe, USDA Deputy Administrator of Special Nutrition Programs, chats with the Shenandoah Valley Community Breastfeeding support group August 6 in Martinsburg, West Virginia.

Audrey Rowe, USDA Deputy Administrator of Special Nutrition Programs, chats with the Shenandoah Valley Community Breastfeeding support group August 6 in Martinsburg, West Virginia.

I recently had the pleasure to spend a little time with some expecting and nursing mothers in Martinsburg, West Virginia.  It was the first meeting of a newly formed community breastfeeding support group planned to coincide with World Breastfeeding Week.  My friend Mitch Greenbaum, Director of Shenandoah Valley WIC and Nutrition Services, and his team of trained WIC nutritionists, board-certified lactation consultants and breastfeeding peer counselors, hosted nearly two dozen pregnant and nursing mothers to talk about how important breastfeeding is for both mother and child and how to have a satisfying and healthy breastfeeding experience. Read more »