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Posts tagged: MAP

U.S. Agribusinesses Encouraged to ‘Explore Exporting’

USDA’s Foreign Agricultural Service has 98 offices worldwide that work every day to maintain access of U.S. agricultural products.

USDA’s Foreign Agricultural Service has 98 offices worldwide that work every day to maintain access of U.S. agricultural products.

The U.S. Department of Agriculture’s (USDA) Foreign Agricultural Service (FAS) is funding its partners, the four State Regional Trade Groups (STRGs), to host a series of nationwide seminars that inspire small and medium U.S. food and agricultural companies to become exporters. Read more »

Sweet Success: USDA Support Pushes Nebraska Exporter to Greater Heights

Emil Font, the president of Nebraska-based U.S. agricultural exporting company Good Life Foods, showcases one of the many snack food products his company promotes to overseas markets at the Auckland Food Fair in New Zealand. Participating in USDA-endorsed trade shows is just one of many was that the Foreign Agricultural Service has helped Good Life Foods thrive internationally for more than 20 years.  Photo courtesy of Good Life Foods.

Emil Font, the president of Nebraska-based U.S. agricultural exporting company Good Life Foods, showcases one of the many snack food products his company promotes to overseas markets at the Auckland Food Fair in New Zealand. Participating in USDA-endorsed trade shows is just one of many was that the Foreign Agricultural Service has helped Good Life Foods thrive internationally for more than 20 years. Photo courtesy of Good Life Foods.

After more than two decades of exporting U.S. agricultural products, Good Life Foods is thriving internationally with support from USDA’s Foreign Agricultural Service (FAS). Read more »

USDA-Endorsed Trade Shows Help Seattle Cracker Company Thrive Internationally

What started as a family-owned bread company in Seattle’s Capitol Hill neighborhood in 1991 is today a thriving, artisan Italian cracker company that sells gourmet products around the world.

La Panzanella’s international success is, in part, thanks to their participation in USDA-endorsed international food and beverage trade shows, which is one way that USDA’s Foreign Agricultural Service (FAS) helps U.S. companies increase international sales. Read more »

Taiwan Hungry for U.S. Wheat Products

Many bakeries were invited to display their healthy bread products at the press conference.

Many bakeries were invited to display their healthy bread products at the press conference.

Earlier today in Vietnam, Agriculture Secretary Tom Vilsack announced that USDA’s market development programs are investing roughly $213 million in more than 70 U.S. agricultural organizations to help expand commercial export markets for their goods. Consumers in the Asia Pacific, said the Secretary, recognize the United States as a reliable supplier of the highest-quality food and agriculture products. And USDA’s international market development programs are playing a significant role in the surging demand for the American brand of agriculture around the world. Read more »

Bringing Fresh Food to Hartford, Connecticut

MRP Under Secretary Edward Avalos with Bob Pellegrino, Director of Marketing, Connecticut Department of Agriculture at the Billings Forge Farmers Market, Hartford, CT.”

MRP Under Secretary Edward Avalos with Bob Pellegrino, Director of Marketing, Connecticut Department of Agriculture at the Billings Forge Farmers Market, Hartford, CT.

During my recent visit to Hartford, I toured the historic Billings Forge Farmers Market, which featured an assortment of fresh, locally grown fruits and vegetables, baking foods, cheeses, meats and numerous other healthy foods.  Located in a food desert, the market positively compliments the “Bodegas” by providing WIC eligible food products. Read more »

USDA Celebrates World Trade Week, Highlights Successes of Market Development Programs for U.S. Agricultural Exports

This week marks World Trade Week within the U.S. government. Even though every week is world trade week at the Foreign Agricultural Service (FAS), this formal recognition gives the agency the opportunity to emphasize the importance of international trade and how FAS programs directly impact the ability for American farmers and producers to find markets for their products overseas.

One of the ways FAS works to promote U.S. agricultural products overseas is through its market development programs. U.S. Wheat Associates (USW) has participated in several of these programs, including the Market Access Program and Foreign Market Development program.

Last month, U.S. Wheat Associates used FAS’s Market Access Program (MAP) to sponsor a trade visit to the United States for flour milling executives from Nigeria to tell the story of how a partnership between the U.S. government and wheat producers has helped them build the second largest industry in the West African nation. Nigeria buys more U.S. hard red winter wheat every year than any other country and will likely be the largest U.S. wheat buyer in the world in 2009/10 (June-May). As much as 90 percent of the wheat milled in Nigeria is imported from the United States, including hard red spring, hard white, durum, and soft red winter wheat.

“U.S. wheat has also become a basic ingredient for greater economic opportunity in Nigeria,” said USW President Alan Tracy. “Doing business in Nigeria can be difficult, but their milling industry supports thousands of jobs and is still expanding its capacity. We have supported that growth by helping these millers introduce new products like pasta, instant noodles, and cookies into this growing market.”

These market development programs helped provide in-country USW representation, support trade and technical service activities, and allow USW to bring trade teams to the United States to educate buyers, technicians, and government officials about how to get the most value possible from U.S. wheat.

“Whatever we have achieved, the foundation has been laid by U.S. Wheat Associates,” said Mr. Tunde Odunayo, Chairman of Honeywell Flour Mills, Lagos, Nigeria. “We know that USW is funded by farmers and USDA. It is money well-spent.”

Another example of market development program success can be found in U.S. Wheat Associates’ efforts in Indonesia where the organization’s sustained trade and technical service in the emerging Indonesian market has helped increase U.S. wheat sales and share in a market dominated by nearby Australia. Between 2001/2002 and 2006/2007, total U.S. wheat sales to Indonesia were about 1.74 million metric tons (MMT) and the annual market share never exceeded 10 percent. As USW learned that new mills were planned, its representatives encouraged the owners and trained technical managers to produce new flour products made with U.S. wheat to compete in a growing high-quality baked goods market segment.

As a result, the U.S. wheat share increased to more than 15 percent as millers became more satisfied with the results. Since 2007/08, total U.S. wheat sales have exceeded 3 MMT. The incremental sales are worth $252 million to producers from the Pacific Northwest to the Great Plains and the Southeast. At the same time, the effort is helping the Indonesian milling industry build its competitive capacity. This is just another example of how market development programs help cooperators achieve export success.

 Wheat Trade Team

 Wheat producer Jeff Sulak (left) discusses a new hard red winter wheat variety with members of a Nigerian trade team sponsored by FAS cooperator U.S. Wheat Associates during a late-April visit to his farm near Covington, Texas. Left to right, Tunde Odunayo, Vice-Chairman / CEO  of Honeywell Flour Mills in Lagos, Nigeria, Rajesh Gaggar is Procurement Manager for noodle manufacturer Dufil Group, and Kikelomo  Ayoola is Manager of Commodity Finance for Ecobank PLC. (Courtesy of U.S. Wheat Associates)