MARS allows for more data availability, better analysis, and improved information availability sooner for more agricultural markets in one easy-to-use tool.
Earlier this week, the USDA’s Agricultural Marketing Service (AMS) hosted a webinar on an exciting new initiative to provide unbiased market data to users digitally. Called the Market Analysis & Reporting Services (MARS), this dynamic, innovative technology will assist USDA Market News in collecting and distributing information electronically from remote locations, by combining reporting from all commodity areas (Livestock, Cotton, Specialty Crops, and Dairy) into a single platform.
This modernization effort will improve the transparency, speed, accuracy, and flexibility of this vital service and allow Market News to continue to expand its services to agricultural market participants. To ensure that our changes meet your needs, we are conducting focus groups and welcome you to participate. Your input will enable Market News to speed data flow from the agricultural markets, to agency analysts, and to the public, allowing users to create unique content. Read more »
(Left to right) Dr. Craig Morris, Deputy Administrator, Livestock, Poultry, and Seed Program; Angie Snyder, Associate Deputy Administrator, Livestock, Poultry, and Seed Program; Administrator Starmer; and Jamie Mitchell from Fair Oaks Farms.
At the Agricultural Marketing Service and across USDA, we often talk about the fact that the face of American agriculture is changing. The ranks of our farmers, especially young and beginning farmers, include a growing number of women, people of color, veterans or folks in their second careers. So-called “traditional” agriculture defies the term as it pursues new strategies, new products, and new markets. Across the country, agriculture is diversifying and evolving to meet changing consumer demands.
I saw the new face of agriculture last week during travels to Illinois and Indiana. My first stop was a roundtable on Women in Agriculture held at FarmedHere in Bedford Park, Illinois, about 15 miles from Chicago. Twenty or so women gathered to talk about their farming goals and to hear about how USDA could support them. This topic is close to my heart – I’m a New Hampshire native, a state with the second highest percentage of women farmers in the country. The women around the table with me represented the new face of ag, but so too did the setting – an indoor, vertical farm that produces basil and microgreens in a facility designed to reduce energy costs and shrink the carbon footprint of growing food. FarmedHere is managed by Megan Klein, an attorney by training who found her calling in urban agriculture and became part of this “new face.” Read more »
Joe Gaynor (left) demonstrates how MARS will improve our services, helping ensure that farmers and ranchers know they're getting a fair price, wholesalers make better decisions about what and how much to buy, and commodity traders buy and sell based on current market information.
Editor’s Note: The free webinar on the Market Analysis and Reporting Services (MARS) has been moved to Thursday, April 14, 2016 at 2 p.m. Eastern. Sign up using this link: http://bit.ly/1MxNAWj
For over 100 years, USDA Market News has been an indispensable service, used by agricultural producers of all sizes to get timely, unbiased data from Market News reporters across the country. Farmers, ranchers, and the entire agricultural supply chain turn to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for data that serves as the information lifeline for America’s agricultural economy. Now, Market News is entering a new phase, deploying the Market Analysis & Reporting Services (MARS). It’s a big step forward for AMS, Market News and for the markets and producers that use our data every day.
MARS was formally unveiled during the recent USDA Agricultural Outlook Forum. It includes the ability to capture livestock auctions for commodities like feeder cattle and will eventually include more than 600 commodities in real time (where applicable), and moves reporter’s data capture from the paper age to a connected digital age. That means a reporter at a livestock auction in, for example, Kansas will know in real time what comparable feeder cattle is selling for at an auction in Texas. Read more »
Market News reports reach millions of stakeholders every day to ensure that everyone in the ag supply chain have the information they need. Pictured here is Market News reporter Alexandra Wright.
As I walked up to my new USDA office, distracted by the animal noises, I dodged horse-drawn buggies while tiptoeing around cow pies. Originally from the suburbs of Atlanta, my exposure to livestock was limited. As a market reporter with USDA Market News, I found that my exposure would significantly increase and fast.
The entire agricultural supply chain turn to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for reliable data that serves as the information lifeline for America’s agricultural economy. Our reports, with data gathered and distributed by reporters like me, reach millions of stakeholders every day to ensure that everyone in the ag supply chain have the information they need. Read more »
Livestock correlations, like the one held at Penn State, are one way that USDA Market News ensures the accuracy and consistency in its reports. The correlation allowed reporters to compare live animal assessments and grades with the post-slaughter assessment and grades of the same animals.
During its 100 years of serving the livestock industry, USDA Market News – part of USDA’s Agricultural Marketing Service (AMS) – has prided itself in creating transparency and clarity in the marketplace by allowing all industry stakeholders to have the same information about the market at the same time. The entire agricultural supply chain relies on USDA Market News for timely, unbiased data. Without this free service, information would not be available to everyone equally, making USDA Market News a vital lifeline for America’s agricultural economy.
Over the years, countless changes have occurred in the livestock industry – like the way that livestock standards are applied and the way market reporting is conducted. To keep up with these changes, livestock correlations are held to assure the industry that all USDA market reporters are applying the USDA’s livestock grades and standards consistently and accurately. Read more »
This report is pioneering the way beef is marketed by providing local price information for farmers, increasing transparency in the marketplace, and enabling institutions to properly assess the value of a small or mid-sized farm, which sells its commodities locally. Pictured here is Market News reporter Alex Wright with cattle in Vermont.
There’s no doubt about it – gears are turning in the world of local food production. From rural communities to large food retailers, local and regional food is a growing business across the country. In the USDA’s Market News division, developing market reports to keep up with the growing need for local food data is a priority for us.
Following Secretary Tom Vilsack’s lead to ramp up local and regional food efforts, USDA Market News – part of the Agricultural Marketing Service – issues a local beef report for the state of Vermont each month. Two Market News reporters from Pennsylvania ventured to the Green Mountain State to meet with existing customers and recruit new ones. Trekking all throughout the state, they visited a total of 10 farms, talked to numerous people about grass-fed beef, and learned about how Market News can better serve this sector of the industry. Read more »