Vidalia Onions are only grown in Georgia. In the past 5 years, the Vidalia Onion Committee increased its focus on research. After seeing consumers demand the traditional Vidalia onion, the committee decided to ensure that the onion that they marketed was of the best eating quality. (Photo courtesy of the Vidalia Onion Committee)
Success is often achieved when you have access to a number of tools and know how and when to use them. The USDA’s Agricultural Marketing Service (AMS) is equipping produce businesses with the proper tools for success through our Marketing Order and Agreement Division (MOAD). As discussed before, this division administers fruit and vegetable marketing orders and agreements designed to support the industry’s financial and commercial success with the help of tools such as funding production and market research.
As self-help programs requested for and completely funded by the industry, marketing orders and agreements can address issues ranging from combating invasive species to identifying key product attributes based on consumer preferences. Our MOAD employees oversee industry boards and committees as they partner with local universities and organizations to overcome these types of challenges. Read more »
The California Almond Marketing Order enables the Almond Board of California to conduct nutritional research about the benefits of eating almonds. Their innovative research and development projects that fuel cutting-edge marketing efforts have helped California’s almond yield quadruple in the past 30 years. Photo Courtesy of Healthaliciousness.
Thanks to the Pistachio Marketing Order, the industry has increased its standing. Since its development in 2004 up through the 2012-2013 season, the volume of inshell pistachios has increased from 165 million pounds in a production year to 385 million pounds. Photo Courtesy of Kreg Steppe
Every successful business must have a solid plan to successfully take it from the initial startup phase all the way through its push to expand its operations after the business matures. The same can be said for an industry looking to reach new heights in its lifecycle. A concerted emphasis must be placed on strengthening research, product development, and marketing efforts. To help out on this front, the USDA’s Agricultural Marketing Service (AMS) oversees 28 fruit and vegetable marketing order boards and committees. These entities develop regulations that moderate the flow of high quality produce, benefitting growers, handlers, and consumers. These groups also create research, marketing, and promotional campaigns that help expand the reach of the industry’s products.
Through the AMS Marketing Order and Agreement Division (MOAD), industries approach the agency to establish a way to overcome marketing barriers. These efforts help growers and handlers within a geographic area increase their sales. The issues the committees focus on vary. For example, the Pistachio Marketing Order established reporting and Aflatoxin testing requirements on inshell and shelled pistachios. Pistachios produced in California, Arizona, and New Mexico are now required to be certified as meeting certain minimum quality requirements that are established by the Administrative Committee for Pistachios (ACP). Read more »
Look for more facts, figures, and farmer insights on the @USDA_AMS Twitter feed or the #AgStrong hashtag.
The strength of America’s farmers and ranchers is undeniable. I knew that strength firsthand growing up in a rural community that depended on agriculture. And I see it in so many ways as I meet folks from across the country in my role at USDA—in their work ethic, in their dedication to their crops and animals, and in their commitment to feed their communities and the world. They are all #AgStrong—an old truth in a new format, celebrating the common agricultural roots among farmer and rancher, family business and rural community.
Through these commonalities, many family-owned farms find strength in numbers, in pooling resources and expertise to grow and sustain their family businesses. For many of them, ag boards—with oversight from USDA’s Agricultural Marketing Service (AMS)—are vital to their success, increasing business opportunities and mapping out a long-term future for their industry. Read more »
Confidential Assistant to the AMS Administrator Karen Comfort tours the AMS Cotton and Tobacco Programs Headquarters. Comfort learns how cotton samples are graded using the new Cotton Acquisition and Tracking System (CATS). This system improves the efficiency of cotton sampling process by automating much of the sample delivery process.
As the saying goes, “Two heads are better than one.” This certainly holds true when it comes to the critical partnership between public and private sectors. Several times a year the Commodity Roundtable brings together leaders from many of USDA’s national research and promotion programs and marketing orders, which play a vital role in helping our nation maintain one of the strongest agricultural sectors in the world.
At the most recent Commodity Roundtable meeting in Memphis, TN, I was impressed by the open dialog and the leaders’ deep commitment to supporting America’s farmers and ranchers. Members discussed best practices and strategic plans that will help their respective industries succeed and grow, thanks in part to a commitment to diverse leadership, viewpoints and opinions. Read more »