Become a fan on Facebook Follow us on Twitter USDA Blog Feed Watch USDA videos on YouTube Subscribe to receive e-mail updates View USDA Photos on Flickr Subscribe to RSS Feeds

Posts tagged: marketing

‘Tis the Season to Talk Turkey

A turkey with vegetables

Thanksgiving is all about whole turkeys, which were produced and processed earlier in the year, outside of the HPAI outbreak. This means whole turkeys will be readily available and prices will largely be unchanged from last year. Photo courtesy Dan Tentler.

The Thanksgiving season is upon us, time for family homecomings, parades, and football games. More importantly, time for the annual turkey feast. As the marketing season hits full stride, the question on everyone’s lips this year is…will there be a shortage of turkeys? The simple answer is: no.

To fully answer the question though, we have to go back to late March when commercial turkey flocks in the Upper Midwestern production region were overtaken by rapid outbreaks of highly pathogenic avian influenza (HPAI). HPAI, while harmless to humans, is devastating to turkeys and within a few short weeks over 7.5 million commercial turkeys succumbed to the disease.  While the total loss represented just over three percent of the total number of birds raised in the U.S. in 2014, the short time period during which losses occurred left the industry scrambling to cover their business needs. Read more »

Opening New Markets, Expanding Menu Choices

The National Potato Board’s efforts to increase economic growth and market viability for American potato farmers have had an impact on the industry. In 2013, U.S. potato exports were a record $1.6 billion.

The National Potato Board’s efforts to increase economic growth and market viability for American potato farmers have had an impact on the industry. In 2013, U.S. potato exports were a record $1.6 billion.

America’s ag promotion groups work to educate consumers, as well as research and promote our nation’s agricultural products. Whether potatoes or pork, mangos or cotton, soybeans or almonds, ag promotion groups help consumers make informed choices and learn about new products.

Although all ag promotion groups do have a similar goal and purpose – to pool their resources to increase demand and long-term economic growth for their  industries – they all accomplish this in different ways, tailoring their efforts to apply strategies that work best for each commodity. Read more »

Partnering for the Success of the Agriculture Industry

Confidential Assistant to the AMS Administrator Karen Comfort tours the AMS Cotton and Tobacco Programs Headquarters. Comfort learns how cotton samples are graded using the new Cotton Acquisition and Tracking System (CATS). This system improves the efficiency of cotton sampling process by automating much of the sample delivery process.

Confidential Assistant to the AMS Administrator Karen Comfort tours the AMS Cotton and Tobacco Programs Headquarters. Comfort learns how cotton samples are graded using the new Cotton Acquisition and Tracking System (CATS). This system improves the efficiency of cotton sampling process by automating much of the sample delivery process.

As the saying goes, “Two heads are better than one.” This certainly holds true when it comes to the critical partnership between public and private sectors. Several times a year the Commodity Roundtable brings together leaders from many of USDA’s national research and promotion programs and marketing orders, which play a vital role in helping our nation maintain one of the strongest agricultural sectors in the world.

At the most recent Commodity Roundtable meeting in Memphis, TN, I was impressed by the open dialog and the leaders’ deep commitment to supporting America’s farmers and ranchers. Members discussed best practices and strategic plans that will help their respective industries succeed and grow, thanks in part to a commitment to diverse leadership, viewpoints and opinions. Read more »

Organic 101: The Lifecycle of Organic Food Production

This is the fifth installment of the Organic 101 series that explores different aspects of the USDA organic regulations.

Through defined farming practices, organic principles promote ecological balance, foster the cycling of resources, and conserve biodiversity. To understand what that means when it comes to the label on your food, those principles require some more explanation.

Let’s take a closer look at a snapshot of sustainable food production, using the lifecycle of organic cheddar to get a fuller picture. Read more »