Successful businesses use research to meet changing consumer demands. The dairy industry uses innovative research promoted by National Fluid Milk Processor Promotion Board (commonly referred to as the Milk Processor Education Program or MilkPEP), and other organizations to find new markets for their products. Milk has always been known as a good source of calcium and for helping to strengthen bones. However, recent studies have proven that there are other benefits of drinking milk.
Whether you are a college soccer player, a professional cyclist or just working out for better health, several studies have shown that drinking lowfat chocolate milk after a tough workout helps muscles recover and refuels the body for the next workout. The research has caught the attention of a new audience: athletes and adults looking for peak athletic performances. Whether they are training for a big race or preparing for the next weight lifting workout at the gym, lowfat chocolate milk is becoming a popular drink for adults. Read more »