The USDA Center for Nutrition Policy and Promotion (CNPP) and its National Strategic Partners work together to deliver coordinated, consumer-friendly messages that promote the 2010 Dietary Guidelines for Americans to a broad audience. Recent messages disseminated included Make half your plate fruits and vegetables, Enjoy your food, but eat less and Drink water instead of sugary drinks.
Partner promotion activities vary for each message, but are far-reaching. The following are examples of how several of our National Strategic Partners encouraged Americans to replace sugary drinks with water, reaching 91 million consumers and 4.4 million consumer influencers: Read more »
Cross posted from the disability.gov blog:
Today, I was thinking about the last entry I wrote for Disability.gov’s blog just about a year ago and considering our accomplishments in 2012 and the opportunities that are ahead for 2013.
The need for food assistance remained high in 2012, with an average of 47 million people participating in the Supplemental Nutrition Assistance Program (SNAP) every month. Program participation increased in response to natural disasters, such as Hurricane Isaac in Louisiana and Hurricane Sandy in the New England states. However, overall the program grew at a slower rate and even flattened toward the end of the year. SNAP continues to be the cornerstone of the national hunger safety net by helping those in need put healthy food on the table. Read more »
SuperTracker turned one on December 22, 2012. In one year over 1.6 million people have registered to use SuperTracker.
After an exciting and successful year reaching well over a million users, SuperTracker celebrates its first birthday! With growing public interest in nutrition and health, we found that SuperTracker is the online tool many people have been waiting for to help them adopt healthful eating habits; something that is top of mind this time of year SuperTracker is an easy-to-use, tool for tracking food intake, physical activity and weight – for free!! If you have a 2013 New Year’s resolutions to eat better, lose weight, or exercise more, then you need to be using SuperTracker. Read more »
Dr. Robert Post, Deputy Director, CNPP, judges meals prepared by culinary students from DC Central Kitchen at the Koshland Science Museum’s Healthy Plate Cook-Off, on November 15, 2012. Photo by: Chaya Pooput, Ph.D.
On November 15, 2012, the National Academy of Sciences Koshland Science Museum here in Washington, DC, premiered its new Food for Thought exhibit. This engaging experience offers an interactive and thought-provoking opportunity for visitors to explore the practical how-to of healthy eating.
To kick off the grand opening of the exhibit, the Koshland held its second Healthy Plate Cook-Off, which featured healthy meals prepared by teams of students from the DC Central Kitchen culinary training program. The student teams were required to follow the guidance that supports MyPlate (at ChooseMyPlate.gov) in preparing their recipes and meals. The teams’ meals were judged by a panel of nutrition and health professionals for taste, appearance, and nutritional value. I was honored to represent the Department and serve as a judge at this event. Read more »
The USDA Center for Nutrition Policy and Promotion (CNPP) and its partners use a coordinated messaging approach to amplify the reach of themes and nutrition messages related to the 2010 Dietary Guidelines for Americans. Themes include Foods to Increase, Foods to Reduce, Balancing Calories, “Make half your plate fruits and vegetables” and “Avoid oversized portions.”
One recent example of this collaboration was in support of the message “Make at least half your grains whole grains.” Multiple national partners committed to promoting and supporting grains rallied together and formed a group known as the “Grain Chain.” Members included American Bakers Association, Wheat Foods Council, Grains Food Foundation, National Pasta Association, USA Rice Federation, General Mills, and Kellogg’s. The “Grain Chain” partnered to produce a series of educational “how-to” videos highlighting whole grains as well as a series of tasty recipes featuring whole grains. The videos are now available at www.ChooseMyPlate.gov. Recipes coming soon! Read more »
The new nutrition standards established by the Healthy, Hunger-Free Kids Act at the US Department of Agriculture represent an important step in America’s fight against childhood obesity and will help promote healthy eating habits for youth in our nation’s schools. These standards promote a balanced diet of additional fruits and vegetables, low-fat dairy products, lean proteins, and whole grains, while eating less sugar, saturated fat, and sodium.
Allyson Felix, member of the President’s Council on Fitness, Sports & Nutrition and three-time U.S. Olympic gold medalist in track and field, tells us how good nutrition has improved her health and gives her the energy she needs to perform like a champion:
“In the morning before I lace up my running shoes, grab my workout bag and head out the door to the track, I always have my go-to breakfast of oatmeal, fresh fruit and a tall glass of water. It’s an absolute must to fuel my body for the work day I have in front of me. I may have a unique job as a professional track and field athlete; however my day is not unlike most. I’m up early rushing between workouts, meetings, events, and additional training sessions and functions in the afternoon and evening. Trying to keep pace with the days demands can be challenging, but giving my body the proper nutrition it needs allows me to maintain my energy and perform at a high level. Read more »